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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

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Getting Go-To-Market Teams on the Same Page

Highspot

Years ago as the VP of Product Marketing at Apptio, I discovered sales enablement is the solution to this challenge of aligning and enabling go-to-market teams to make every customer conversation count. Achieving alignment across go-to-market teams is no easy feat. Success Starts with Alignment.

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Why You Need to Attend NEXT 2021

Xant

Our customer conference—NEXT 2021 is just around the corner and we think you should be there. NEXT is a free 2-day virtual event designed to give your sales team practical insights to succeed in 2021, and a vision for where the market is going. The post Why You Need to Attend NEXT 2021 appeared first on XANT.

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How to Land a Successful Virtual Sales Kickoff in 2021

Highspot

??Not only are they key to landing your go-to-market strategy for the upcoming year, but one of the few times your entire sales team will be together, making them valuable opportunities for camaraderie and connection. What are the best 2021 sales kickoff themes??. What Are the Best 2021 Sales Kickoff Themes? Breakthrough.

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Top 10 SaaStr Podcasts of 2021: MongoDB, Hubspot, Square, Zuora, and More!

SaaStr

Today, to wrap up the year, we’ve got the Top 10 episodes of 2021! SaaStr 423: The Misunderstandings of Enterprise Marketing and What it Really Takes to Scale with Menaka Shroff, Director of Marketing @ Google. The post Top 10 SaaStr Podcasts of 2021: MongoDB, Hubspot, Square, Zuora, and More!

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4 Marketing Sessions at SaaStr Scale 2021: Reprise VPM + Reprise VPS, Tipalti CMO, Airtable CMO, Guru VPM

SaaStr

With one day left to go until SaaStr Scale 2021 on December 15th, we’re looking at an incredible speaker line-up this year. Team SaaStr wants to make sure you know about all the great content that’s on tap so here are a few marketing-centric sessions to add to your list.

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Three Sales Enablement Trends to Watch in 2021

Highspot

As we prepare to exit 2020, the process of building your yearly go-to-market strategy is filled with unknowns: When will we return to our physical offices? While nobody can answer these questions with exact certainty, the broader shifts shaping our markets for the next year are already happening. How can we invest strategically?