SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. And then at the end of 2021, all of a sudden the music stopped. But as this chart shows, we didn’t get any better at sales and marketing. ” #8.

Growth 114

Growth Start-ups Product Customers 114

SaaStr

MAY 25, 2023

Probably just say Yes pic.twitter.com/K483lKnyzd — Jason ✨Be Kind✨ Lemkin  (@jasonlk) April 21, 2021 So I wrote a version of this post years ago, about when to think about selling your startup, if you do get an attractive offer. At other times, the price can be crappy. Look at this pic or a similar one Do you want it?

Sell 144

Sell Price Up-sell Start-ups 144

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. PST, to unveil the data behind effective scaling.

GTM 67

GTM Growth Profit margin Contract 67

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Companies are witnessing slight pricing pressure, with the average spend per product dipping slightly. . Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software.

Go To Market 74

Go To Market Follow-up Trust Up-sell 74

Search Engine Land

OCTOBER 1, 2024

What publications should I use to test product positioning for a new go-to-market strategy? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. .” The messaging of “quality at a low price” is consistent around the brand.

Electricity 95

Electricity Growth Strategize Launch 95

Hubspot

MARCH 25, 2024

If you look at a list of the “fastest” growing SaaS companies, besides having a great product and great go-to-market skills, they’re usually B2B sales-led products. Because subscription pricing also offers its unique set of perks. You’ll be fighting churn HARD the whole time. Can I Afford To Be Patient?

Price 60

Price Niche Contract B2B 60

Salesforce

SEPTEMBER 19, 2023

CROs work to connect different revenue-related functions, from marketing to sales, customer success, pricing, and revenue operations ( RevOps ). Trait 2: Data-obsessed CROs own the go-to-market strategy. They drive pricing and product structure, and they set the buyer journey. It’s storytelling.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

SaaStr

DECEMBER 7, 2020

At Gainsight, we are helping product leaders from companies of all sizes turbocharge their 2021 product strategy. . With the right tools, you can leverage product-led growth, a disruptive go-to-market strategy, that’s been adopted by the most successful companies in the subscription business, including Slack, Dropbox, Twilio and Shopify.

Contract 64

Contract Growth Start-ups Closing 64

SaaStr

JUNE 6, 2022

In 2021, Plaid raised $425 million in Series D funding that boosted the company to decacorn status at a $13.4 That allows us to have a very different go-to-market strategy. Zach Perret’s Key Takeaways on Building a Platform: Go slow at the beginning, and make sure you get it right. billion valuation.

Account management 93

Account management Engineering Technology Technology 93

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 120

Pipeline Go To Market Cross-sell Sales 120

Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). Low Price, Low Change: This is likely re-ordering or purchasing additional products. The Case for Taking Your Business (& Sales Transactions) Online.

B2C 68

B2C Price B2B Sales 68

SaaStr

JULY 24, 2023

And when you have partial utility-based pricing like MongoDB does, you see the impact fast. Upselling your existing base and raising prices to keep top-line growth growing isn’t adding real long-term value. This stat isn’t just a case study of Go To Market. But last quarter saw a bounce back. You can grow into them.

Growth 74

Growth Gaming Price Closing 74

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 89

Growth Product GTM X-functional 89

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 77

GTM Launch B2B Lead generation 77

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Marketers Can Navigate 2021 -- and Beyond.

Entertainment 101

Entertainment Gambling Price Campaign 101

Salesforce

SEPTEMBER 27, 2021

In April 2021, when Coinbase went public, it became the largest crypto exchange in the United States with 68 million users. Their contract was originally in our mid-market segment, but they outgrew our segment lines, which brought them into our enterprise team. This could allow us to get more creative with pricing.”.

Closing 98

Closing Contract Legal Cross-sell 98

SaaStr

DECEMBER 1, 2021

During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . As companies accelerate their digital transformations, the SaaS spend has exploded: In Q2 of 2021, G2 recorded the highest software spend per employee to date.

Repeat business 94

Repeat business Growth Trust Product 94

SBI

JULY 14, 2021

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. VANCOUVER, WASHINGTON – JULY 13, 2021. More than 20,000 global revenue teams trust ZoomInfo to power their go-to-market motions and drive efficient results. ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai

Conversion 34

Conversion Legal Contact Finance 34

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. By February 2021, they had 8,918,198 monthly downloads : .

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing. Both companies suffered from a fatal lack of marketing. We’ve proven that we can build great tools.

Product 110

Product GTM Construction Launch 110

SaaStr

JANUARY 12, 2023

Data shows a significant shift in company valuations happened from 2021 to 2022. Go to market. As funds have become more expensive to raise, demand shortages continue to increase, resulting in inflation-related price increases now being implemented by many companies.

Consult 16

Consult Growth Profit margin Strategize 16

SaaStr

JULY 29, 2022

And it became a massive capital sink, as the company changed its go-to market around five million in revenue. But one of the most interesting changes that Algolia did, was remove these pricing tiers. Two, they’re screwing around and spending too much time on pricing. That can work.

Price 84

Price Product Start-ups Niche 84

SaaStr

JULY 28, 2021

In the run-up to 2021 SaaStr Annual, we’re looking back at some of the top all-time sessions. But don’t just take our word for it — watch the full session below: And in case you haven’t heard, we’re building a completely immersive experience, 100% outdoor and open-air experience for SaaStr Annual 2021!

Start-ups 109

Start-ups Gaming Up-sell Contract 109

Heinz Marketing

JULY 26, 2021

And now that we can get back to normal, a lot of those adjustments are becoming fixtures as part of people’s go-to-market strategy. Kris: We launched a State of Sending Report for 2021, which has a lot of great data and benchmark numbers, so that’s available on our resources section. Kris: Yeah.

Pipeline 110

Pipeline Sales Prospecting Campaign 110

SaaStr

JULY 25, 2021

As we gear up for 2021 SaaStr Annual, I wanted to highlight some of my very favorite Annual sessions from the past you may have missed. Also, don’t miss out on SaaStr Annual 2021 coming up FAST Sep 27-29 in SF Bay Area! This was certainly one of them. Jyoti Bansal, Founder and CEO of harness.io

Up-sell 97

Up-sell SQL Product Start-ups 97

SaaStr

AUGUST 26, 2022

Jason Lemkin: Crossover funds can go where it’s greener. For a long time, until this boom, until the 2019-2021 boom, crossover funds would be very careful. Frankly, product and even engineering, marketing, and sales are all pretty darn similar at a price point.

Quota 78

Quota Growth Product Closing 78

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Bridget Gleason.

Sales 135

Sales Start-ups Up-sell Cross-sell 135

Sales Hacker

JUNE 16, 2022

For example, your best, most active customers may pull back on expansion talks or inquire about term or price adjustments. Marketing can continue to nurture earlier stage accounts while sales doubles down on getting deals across the finish line. 2021 and 2022 Salesforce Sales Leader to Follow; founder, consultant, author.

GTM 94

GTM Pipeline Sales A/B testing 94

SaaStr

NOVEMBER 21, 2020

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? You look at the forward-looking ARR multiples on the stock price, and they were a lot lower back then.

E-commerce 101

E-commerce Manufacturing X-functional Retail 101