Remove 2021 Remove Go To Market Remove Product
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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

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Getting Go-To-Market Teams on the Same Page

Highspot

Ultimately, these companies languish, while the perennial members of the Fortune 500 consistently execute their alignment and strategies, armed with the digital dexterity to win as market conditions change. As Highspot’s VP of Product Marketing, I believe that luck is what happens when preparation meets opportunity.

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Why You Need to Attend NEXT 2021

Xant

Our customer conference—NEXT 2021 is just around the corner and we think you should be there. NEXT is a free 2-day virtual event designed to give your sales team practical insights to succeed in 2021, and a vision for where the market is going. This is free, in-depth product training for your team. Convinced yet?

GTM 94
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Top 10 SaaStr Podcasts of 2021: MongoDB, Hubspot, Square, Zuora, and More!

SaaStr

Today, to wrap up the year, we’ve got the Top 10 episodes of 2021! SaaStr 423: The Misunderstandings of Enterprise Marketing and What it Really Takes to Scale with Menaka Shroff, Director of Marketing @ Google. The post Top 10 SaaStr Podcasts of 2021: MongoDB, Hubspot, Square, Zuora, and More!

Growth 85
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Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. and/or its affiliates in the U.S. All rights reserved.

Growth 98
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4 Marketing Sessions at SaaStr Scale 2021: Reprise VPM + Reprise VPS, Tipalti CMO, Airtable CMO, Guru VPM

SaaStr

With one day left to go until SaaStr Scale 2021 on December 15th, we’re looking at an incredible speaker line-up this year. Team SaaStr wants to make sure you know about all the great content that’s on tap so here are a few marketing-centric sessions to add to your list.

GTM 88
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The Secrets to Turbo Charging Sales in 2021

SaaStr

Ready to turbocharge and increase your SaaS sales in 2021? Tie your deal to a corporate objective such as a digital transformation, or a cloud-first initiative, or a new product line. A product needs to be sticky for it to work, and the churn manageable. Key Considerations from 2020: Look at the data.