article thumbnail

The Seven Best Ways to Measure Sales Growth

Iannarino

When we talk about sales growth, we are looking at the increase in revenue in a period. For example, in 2021 you generated $20 million dollars. But there are other ways to measure sales growth. No ways of measuring sales growth are exclusive. In 2022, you generated $30 million dollars.

Growth 266
article thumbnail

4 Truly Great SaaS IPOs Since 2021! But Not Always a Great Win for Their Late Stage Investors

SaaStr

And as stock prices rip higher, growth VC floods back in. As is growth, in some cases. It’s 2021 but all over again, and different But in SaaS overall, the growth playbook hasn’t totally worked out on the last 4 SaaS IPOs. But overall, the growth investments weren’t big wins. It’s natural.

Price 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Product Led Growth Sessions From SaaStr Annual 2021

SaaStr

As OpenView and many others have documented, Product Led Growth (“PLG”) is one of the dominant themes of the SaaS marketplace today. Unsurprisingly, Product Led Growth was one of the most popular discussion topics at SaaStr Annual 2021. Garrett Scott – Head of Marketing, Growth, Demand Gen – Calendly.

Growth 145
article thumbnail

5 Tips to Getting a Job in SaaS in a Tougher Market

SaaStr

It’s not the crazy hiring market of 2021. Not as many folks as 2021, in some cases. And it’s no easier today to find great people than it was in 2021. In 2021, it was the opposite. If you are running the same playbook in 2025 to get a job that you ran in 2021, it probably won’t work. It’s different.

Start-ups 113
article thumbnail

Marketing-Led Post-COVID-19 Growth Strategies

When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

article thumbnail

Genesys Files to IPO. Will 2025 Be The Year Of The “It’s Just Time” IPO?

SaaStr

So it’s been a sloooow time in SaaS IPOs since the boom times ended in December 2021. There have been just 3 SaaS IPOs since December 2021: Klaviyo OneStream Rubrik And all were strong ones, at $500m+ ARR or so, growing ~50% or so. And plenty more at $200m+ ARR with maybe less strong growth, that still want to IPO.

Contact 125
article thumbnail

6 Top Sessions On Scaling From SaaStr Annual 2021

SaaStr

.” SaaS is not the right industry to aim for incremental, low single-digit revenue growth. This is an industry where stories of 17x growth – like ClickUp scaling from $4 million to $70 million of ARR, more from their Product Led Growth session here – are surprisingly common. Video: HERE.

Growth 144