SaaStr

DECEMBER 14, 2021

With one day left to go until SaaStr Scale 2021 on December 15th, we’re looking at an incredible speaker line-up this year. We’ve got you covered with content on scaling, sales, product-led growth, and especially the focus of this post, Marketing. Tickets to Scale are free, so be sure to sign up to join us live.

GTM 107

GTM Growth Consult Go To Market 107

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 108

Growth Product GTM X-functional 108

SaaStr

NOVEMBER 8, 2021

With too many examples from SaaStr Annual 2021 to call out specifically, here are 2 “Cloud talks plus decks” that I can imagine the Self-Taught Founder relying upon: David Sacks On SaaS Org Charts. This 20-20-20 data is amazingly useful to that Self-Taught Founder building out their GTM operating model.

GTM 133

GTM Price Growth Product 133

SaaStr

SEPTEMBER 16, 2021

The overwhelming participation by both Founders and Investors at the upcoming SaaStr Annual 2021 exemplifies this. Growth Partners. ICONIQ Growth. TZP Growth Equity. Liam Mulcahy, Director, GTM – Unusual Ventures – presenting “Revenue as a Byproduct: A Systematic Approach To Nailing Sales at the Seed Stage”.

Meeting 109

Meeting GTM Legal Presentation 109

Outreach

JULY 16, 2021

Steven Bryerton , SVP of sales at ZoomInfo, took the Unleash 2021 audience on a deep dive of his team’s GTM strategy from a new sales perspective. To create sustainable and scalable growth without rebuilding your processes, strategy, or team structure, you must have your data in order first.

GTM 88

GTM Construction Go To Market CRM 88

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. What is sales enablement? Training platforms.

GTM 110

GTM Contract Quota CRM 110

Sales Hacker

MARCH 17, 2021

Sam Jacobs from Revenue Collective talks to revenue leaders about what’s worked for their respective orgs, how they’re adjusting their leadership in 2021 and if their philosophy for sales has shifted. Sarah Kennedy Ellis – VP, Global Growth & Demand at Google Cloud. The post What’s Fundamentally Different About Sales in 2021?

GTM 69

GTM Sales Networking Growth 69

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. This goes to show that efficiency is what gives you the ability to double your growth.

Go To Market 104

Go To Market GTM Non-Profits Quota 104

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. But it can be distracting for engineering, product, and GTM teams. So, let’s jump right into Part Two. As a real brand, you’re in every deal.

Strategize 109

Strategize Growth Niche Quota 109

SaaStr

JANUARY 25, 2021

Ready to turbocharge and increase your SaaS sales in 2021? In general, smaller companies, the channel partners, have their ear to the ground at strategic accounts and will know who is on a budget cut, budget freeze, their corporate objectives for 2021, and how a company offering will map to it.

Cross-sell 75

Cross-sell GTM Territory Sales 75

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 72

GTM Growth Profit margin Contract 72

SaaStr

JANUARY 12, 2024

We still want to drive retention and growth and make money. Even if you were sticky, people were cutting licenses and asking for a discount in the age of efficient growth. People weren’t adding as many seats or pre-buying at higher tiers for predicted growth. Free growth is there but not nearly as high.

Customers 113

Customers GTM Growth Clients 113

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Ensure their compensation and career growth reflect their contribution. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6

GTM 97

GTM Pipeline Finance Growth 97

SaaStr

AUGUST 29, 2022

Find out how the steps they took not only helped nurture a company’s success, but also allowed its leaders to retain a growth mindset long after they hit the $1B milestone. Scaling Revenue in 2022: What’s the Same and What’s Different? Join Divvy CRO Sterling Snow for this enlightening session. $1M

GTM 112

GTM Growth B2B Territory 112

SaaStr

APRIL 7, 2021

. “SaaStr 416: The Secret Sauce for Scaling to $1B with Zendesk’s Sharon Prosser, VP Global SMB GTM and Ashta Malik, VP GTM Strategy “ A really terrific deep dive on selling and scaling to $1B in SMB ARR. #8.

GTM 74

GTM Up-sell Growth Service 74

SaaStr

JANUARY 30, 2024

It’s a SaaS startup that basically fell out of product-market fit after the 2021 boom … but has enough revenue and high enough NRR to keep going. There was so much panic and fear about not running out of money, and cutting the burn, and overfunded unicorns, that almost everyone got a pass on growth as long as the burn was low.

GTM 105

GTM Finance Growth Gaming 105

Sales Hacker

FEBRUARY 2, 2024

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Share The GTM Newsletter That’s it, that’s all.

GTM 102

GTM Pipeline SQL UX 102

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022.

B2B 129

B2B GTM Technology Technology 129

SaaStr

JULY 31, 2022

VC all seemed like a game in the boom times of 2021 and late 2020. The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long. The profitable growth strategy every marketer needs to understand with the CMOs of Box, Salesforce & Attentive. It’s not as fun anymore. Top Videos This Week: 1.

GTM 115

GTM Price Gaming Growth 115

SaaStr

MARCH 6, 2023

Once single-point solutions took over sales technology in 2021, buyers grew tired of managing different seller relationships. Tune your GTM approach to relate to how modern buyers want to buy. But a new competitor known as point solution would emerge to usurp CRM from its primary position.

B2B 96

B2B Growth GTM CRM 96

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. See photo below that Databricks released on the growth trajectory of LLMs over the last year.

GTM 99

GTM Launch Growth Networking 99

SaaStr

SEPTEMBER 23, 2022

Cloud 100 multiples have fallen in 2022 –– ARR multiples rose nearly fourfold from 9x in 2016 to 34x in 2021 and down to 30x in 2022. Historically, cloud businesses were all about growth, but now the focus is on profitability and efficiency. . These cloud businesses have product-market fit, scalable GTM, and a growing customer base. .

GTM 111

GTM Contract Growth Follow-up 111

SaaStr

MAY 15, 2022

In 2021+, Yes. SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose. Unlocking Growth in the Internet Economy: a Perspective from Stripe Head of Invoicing, Suzanne Xie. But New Unicorns Are Going to Go on Pause for a Bit. Is it Really ARR?

GTM 100

GTM Up-sell Engineering Growth 100

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. market tapped, signaling massive growth potential.

Growth 92

Growth Territory Referrals Customers 92

SaaStr

NOVEMBER 25, 2022

About 20%-25% have seen growth rapidly decelerate vs. 12 months ago. In my ecosystem, these are a combination of “nice to haves” that are struggling to get budget today and folks that didn’t really iterate their product portfolio or GTM since the start of the year. That ties to the 29% of folks not doing any hiring.

GTM 97

GTM Growth Product 97

SaaStr

JUNE 27, 2024

In 2021, they grew from 50 people to 650 people in one year, and now they have over 1,100 people in 170+ countries and tens of thousands of customers. Let’s see what Job’s biggest learnings are during this wild ride of growth. When Remote had 120 people two weeks into 2021, they planned to scale to 600 that year.

GTM 97

GTM Launch Finance Start-ups 97

SaaStr

MARCH 15, 2024

The question is, how do they translate or take that passion and create products, value propositions, messages, and GTM motions that are more strategic and have a bigger impact on those businesses? Most companies aren’t good at cross-organizational in a single GTM mode, but you have to be. This is part of the playbook. Times were good.

GTM 105

GTM Cross-sell Start-ups Growth 105

SaaStr

MAY 8, 2024

Let’s jump right into this set of community questions focused on SaaS metrics, growth, and efficiency. Sales is much harder than in 2021. 2021 made no sense in terms of budgeting. The average public company today has over $300k of revenue per employee; in 2021, it was just over $100k. Yes, there will be some tradeoffs.

Quota 99

Quota Price GTM Finance 99

Sales Hacker

NOVEMBER 3, 2023

Both should make some concessions to close the expectation gap and get more roles filled which should help with overall market growth. Feeling energized and inspired coming out of these dinners, each of which had 30-40 GTM leaders. Hottest GTM jobs of the week: Growth Marketing Manager at Spekit – more details here.

GTM 98

GTM Represent Growth CRM 98

Highspot

OCTOBER 5, 2021

5, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced that its second annual global user conference, Highspot Spark 2021 , will take place on November 3–4. SEATTLE, Oct. About Highspot. Contact: Elena Edington, 206-817-4339, elena.edington@highspot.com. ###.

Customers 52

Customers Teamwork GTM Strategize 52

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team. Simo Ahava Simo is the creator and writer of the incredibly popular (1.3

GTM 115

GTM Consult Niche Follow-up 115

Sales Hacker

DECEMBER 10, 2024

Martin attributes this extended timeline partly to early missteps but also to the inherent challenges of this growth phase. Preparing for the next stage: $10M to $20M ARR As Levelset approached the $10 million ARR milestone, the COVID-19 pandemic struck, forcing the company to reevaluate its growth strategy.

GTM 69

GTM Construction Quota Growth 69

SaaStr

MARCH 20, 2024

With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs. Higher than he imagined in terms of the founder quality bar and, the stage of the business, and growth and efficiency metrics. And that’s what makes the bar that much higher.

Quota 118

Quota Finance Drivers/motivators Growth 118

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Boterri’s company Accel invested in PayFit in 2017 and again in 2021.

Go To Market 86

Go To Market GTM B2C Price 86

Sales Hacker

DECEMBER 13, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. For product-led growth (PLG) or smaller deal sizes, the benefits may diminish. Lets get into it.

GTM 60

GTM Customers Growth Sales 60

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

GTM 80

GTM Launch B2B Lead generation 80

SaaStr

JULY 11, 2024

Can Early-Stage Startups Run PLG and Enterprise GTM Motions at the Same Time? In 2021, no one really cared or looked at gross margins and mostly wanted top-line growth. But to be tactical, many VCs still care about top-line growth. They’ll talk to 20 people to figure out what’s working and what’s not.

GTM 99

GTM Growth Closing Start-ups 99