ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

SaaStr

JULY 22, 2021

— Jason BeKind Lemkin (@jasonlk) July 21, 2021. Do more niche events and PR. Make yourself appear to break-out within your narrow niche before anyone in the Rest of the World has ever heard of you. If you see 20% or more of your new customers coming from word-of-mouth by $2m-$3m ARR, Things are going really well.

Referrals 143

Referrals Niche Customers Lead generation 143

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? The growth of social media is causing the human attention span to become shorter and shorter," he said. "So, So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. Focus on catering to your niche and staying authentic first.

Real Estate 101

Real Estate Education Launch Entertainment 101

ClickFunnels

SEPTEMBER 28, 2021

Talk about explosive growth! billion in 2021. Instagram remains the most popular platform for it, so you might want to consider striking up partnerships with influencers in your niche. That’s a growth of 218% in just 6 years! You can also build a niche website that generates organic search traffic from Google.

Campaign 256

Campaign Product Niche Promote 256

ClickFunnels

JUNE 30, 2021

In 2021 the industry is projected to reach a market size of $13.8 That’s an astonishing 42% growth since last year! Influencer Marketing Hub team has conducted a survey of over 5,000 people for their “The State of Influencer Marketing 2021: Benchmark Report”. Consider partnering with those with <15k followers in your niche.

Product 148

Product Niche Launch Promote 148

SaaStr

AUGUST 23, 2023

So a niche question but one we get often enough that I though worth going into my depth on is: Hey, Why Are SaaStr Annual, Inbound, Dreamforce (and More) All At Almost The Same Time? IRL vendor events were one of the top growth areas in marketing. Pre-2021, we were actually in February for precisely this reason.

Niche 73

Niche B2B Pipeline Growth 73

VanillaSoft

JUNE 28, 2021

Corner the market Understand your customers Niche up Reviews and referrals Build a quality database ?? For example, you might build a niche brand around renovation loans, VA loans, or financing for residential construction. One of the best ways to build your business is to partner with real estate agents who specialize in your niche.

Real Estate 52

Real Estate Niche Finance Referrals 52

Search Engine Land

MAY 7, 2024

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). This shows a relationship between all the measures.

CTR 83

CTR Electricity Real Estate X-functional 83

SaaStr

AUGUST 13, 2024

Back in the Adobe EchoSign days, they were all SMBs and coming up on a million in revenue, but growth wasn’t fast enough, and they were running out of money. If you’re in an impacted category and your growth slowed from 100% in 2021 to 30% today, that’s tough, but you better find out how your bigger competitor is doing.

Growth 98

Growth Quota Niche Finance 98

Martech

JANUARY 25, 2022

billion in 2021 to $22.2 That slowed in 2021, but it still grew faster than Instagram (18.3% The majority of influencers (around 40%) have niche audiences of 5,000 or less. HypeAuditor also estimates that the global influencer marketing market will grow from $13.8 billion by 2025. The research was based primarily on data from 1.6

Campaign 97

Campaign Niche Education Launch 97

Search Engine Land

MARCH 29, 2023

Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences. Picture this.

B2B 87

B2B Niche Pharmaceutical Healthcare 87

Hubspot

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. In fact, the US Bureau of Labor Statistics predicts a 9% increase in medical sales roles between 2021 and 2031. Job growth as a travel agent is expected to increase by 20% from 2020-2030, much faster than most other industries.

Pharmaceutical 75

Pharmaceutical Manufacturing Transportation Finance 75

ClickFunnels

OCTOBER 21, 2021

We’ll look at 11 lead generation campaign examples from many different industries and niches — there’s bound to be something here that’ll work for you. We’ve created a webinar framework that’s proven to work in any industry and any niche — all you’ve got to do is copy and paste. That’s what we’ll do here! What do I teach? And why not?

Lead generation 258

Lead generation Campaign Referrals Niche 258

SaaStr

AUGUST 7, 2023

As we transition from the exuberance of 2021 into 2023, marketers have become super short-term focused. A Niche Metric For SaaS For Long Term Health An interesting niche metric to pay attention to in SaaS is the ratio of revenue growth to new customer growth on a percentage basis. But ARR should always be stable.

Finance 73

Finance Manufacturing Niche Growth 73

SaaStr

OCTOBER 4, 2024

Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023. It was a big milestone for the company and the markets as it had everything you want in a company going public: 39% annual revenue growth, 16% free cash margins, and 117% NRR. More on that here.

E-commerce 106

E-commerce Product Customers Niche 106

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team. Simo Ahava Simo is the creator and writer of the incredibly popular (1.3

GTM 95

GTM Consult Niche Follow-up 95

SaaStr

JULY 8, 2022

A Step by Step Guide to Revenue Growth with Mark Roberge, Harvard Business School. How Leveraging Partnerships Can 2x Your Growth with Gorgias CEO Romain Lapeyre. A niche session, but a strong one. What’s Changed in Product-led Growth with Calendly CMO Patrick Moran. #14. A recent session from SaaStr Scale. #3.

Cross-sell 92

Cross-sell Niche Growth Engineering 92

SaaStr

JUNE 8, 2021

— Jason BeKind Lemkin (@jasonlk) June 8, 2021. But also realize your hyper growth may still be a few years out. Folks on your team may have an even harder time seeing the big picture when growth in the early days is slower than expected. You can be an expert in your niche. Talk to anyone that cares about that niche.

Niche 92

Niche Growth Start-ups Gaming 92

SaaStr

JANUARY 12, 2021

So nail a niche!! instead has become Xero’s biggest growth vector at $200m in ARR — vs just $50m or so in the U.S. — Xero (@Xero) January 11, 2021. — Jack Bremer (@jackbremer) January 11, 2021. It’s often much bigger than it looks at first. isn’t everything. A LTV/CAC of 6.0

Non-Profits 87

Non-Profits Cross-sell Niche Growth 87

Search Engine Land

SEPTEMBER 5, 2023

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. Results of our SGE impact model for 23 websites You must be curious to see what our model shows in terms of traffic drops (or growth!) In our sample of 23 websites, some actually experience traffic growth in SGE.

CTR 142

CTR Technique Strategize Niche 142

Hubspot

MARCH 25, 2024

Dan led growth at Codecademy from $10m to $50m ARR. He’s now sharing battle-tested growth wisdom at Subscription Index. A one-off purchase like a sandwich is a non-starter (unless you're launching a wildly niche "mystery sandwich of the month" club.). Amazon bought PillPack for $1B in 2018.

Price 60

Price Niche Contract B2B 60

Hubspot

JANUARY 26, 2023

This growth has been added by the rapid adoption of online business and the pandemic’s impact. In 2021, there were over 4.26 The projected growth of the market. Overall, researching target demographics and competitors can help you determine what type of market you’re going into and your growth potential.

Finance 75

Finance Niche Legal Manufacturing 75

Sales Pop!

JANUARY 6, 2022

Jay is one of the most visible and respected thought leaders in global channels, having been named 2021 Channel Influencer of the Year by Channel Partners Magazine. And that growth, from $3.5 Similarly, Azure has grown by 50% per quarter for the last six quarters but only about 30% of that growth is through the channel.

Sell 98

Sell Cross-sell Niche Growth 98

SaaStr

DECEMBER 9, 2020

Okta was niche. But … if it yields additional growth, that lets you hire more product people #itscomplicated. But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. June '20: $91 billion.

Niche 107

Niche Start-ups Up-sell Gaming 107

Martech

NOVEMBER 18, 2022

Do you see innovation-fueled growth as imperative to success? Do you have a list of cascaded targets that reflect your growth plan and provide guidance moving forward? You’ll find that some potential products are geared more toward niche markets (i.e., Take Kia’s 2021 rebrand as an example again.

Assembly Line 106

Assembly Line Launch Real Estate Electricity 106

KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. July 21, 2021. Will that continue? Will we revert back?

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

SaaStr

OCTOBER 7, 2022

Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. Founded in 2012, Figma was valued at $10 billion in its last funding round in 2021. This has resulted in investors telling founders what they think founders want to hear instead of the hard truth necessary for successful growth.

Construction 80

Construction Growth Niche Meeting 80

SaaStr

SEPTEMBER 14, 2023

Add value to your niche, something that no one else knows, and you’ll attract a meaningful audience. Toast is restaurant tech, and their growth shows a flattening but good growth. Yet, things will never go back to 2021. A great VP of Sales will find and train a great SDR or AE. It always works.

Niche 82

Niche Up-sell Growth Start-ups 82

Capterra Sales & Marketing Software

MAY 20, 2021

Synonymous with a fast pace and high growth margins. You’ve found your niche, have a solution to a problem, and are ready to offer your product to the world. In February 2021, we asked business leaders at startups and small businesses to identify their top three business goals. Now all you have to do is get the word out.

Campaign 65

Campaign Healthcare Promote Niche 65

Martech

NOVEMBER 3, 2021

According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. Every business has distinct needs, and the amount you should budget depends on your business model and niche, but it can still be helpful to look at some examples. Are you relying on organic traffic growth to meet key KPIs like leads or sales?

E-commerce 112

E-commerce Objectives and Key Results B2C UX 112

Hubspot

MAY 11, 2021

Clubhouse operates on a similar principle: to encourage lively conversations and debates around a variety of niche topics. In fact, the first podcast was created back in 2004 , and as of April 2021, there are now over two million podcasts available. That is why over $1 billion in ad revenue is expected in podcasts in 2021.".

Follow-up 101

Follow-up Lead generation Education Start-ups 101

SaaStr

OCTOBER 30, 2021

Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. 7 Tips to get 7,000 Customers.

Closing 103

Closing E-commerce Customers Quota 103

Hubspot

JANUARY 25, 2023

Focusing on niche markets. A niche market is a small, underserved segment of a large and established market. chanty #software #marketing — Dmytro Okunyev (@dmytrookunyev) February 12, 2021 Today, Chanty is thriving because Dmytro mustered the courage to move forward with his plans despite the uncertainties. The rest is history.

Drivers/motivators 45

Drivers/motivators Niche Growth Start-ups 45

Hubspot

OCTOBER 1, 2021

14% of global CIOs have already deployed AI, according to Gartner’s 2019 CIO Agenda survey , and it's estimated that AI associated with CRM activities will continue to boost global business revenue through the end of 2021 and beyond. We forecast a higher percentage of companies adopting CRMs for the first time in 2021. Salesforce.

CRM 86

CRM Objectives and Key Results X-functional Pipeline 86

Hubspot

APRIL 21, 2020

They've also dabbled in more niche apps like Snapchat. In 2019, video chat on Messenger saw a 40% year over year growth. By 2021, WeChat is projected to have more than 674 million monthly active users. Currently, businesses are heavily using apps like Facebook Messenger and WhatsApp. Facebook ). Facebook ). Facebook ).

Niche 98

Niche Campaign Launch Gaming 98

Hubspot

MARCH 9, 2021

While TikTok saw astounding growth in its launch year , it received another burst in usage during the COVID-19 pandemic. If you choose to market your brand on TikTok, Chadha says it's important to define your "niche" and create attention-grabbing content around it. We also predict that audio marketing is going to be big in 2021.

Entertainment 101

Entertainment Niche Campaign Follow-up 101

Lead Fuze

AUGUST 17, 2021

No company can capture 100% of the SMBs in its niche. You want to focus on making profits that can drive growth. Make use of endless SMB marketing opportunities. Small-to-medium businesses (SMBs) make up a majority of the companies in the U.S. Come to think of it, new SMBs are appearing every day. Conclusion. Click To Tweet.

Gambling 98

Gambling B2B Clients CRM 98