Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. How to engage prospects. Delivering value to prospects.

B2B 143

B2B Drivers/motivators Prospecting Engineering 143

SaaStr

FEBRUARY 3, 2025

On the other hand, the classic leaders in SaaS have rebounded from 2024 lows both in terms of growth and market caps. There have been so many price increases since 2021, many apps are 40% or more expensive than they were in 2021. As growth slowed, almost everyone looked to price increases. With very little to show for it.

Price 119

Price Contact B2B Growth 119

SaaStr

OCTOBER 26, 2021

These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Intriguing Session Slides: Marketing SaaStr Session #4: “Why Intent is the New Lead: 2021 State of Marketing Technology ?with Customer Success Sessions at SaaStr 2021. Scaling Sessions at SaaStr 2021.

Pipeline 143

Pipeline Presentation Represent B2B 143

SaaStr

NOVEMBER 4, 2021

.” Fortunately, the always excellent KeyBanc Capital Markets (KBCM) 2021 SaaS Survey – which covers over 350 private SaaS companies across various stages and categories – provides a very rich data set to work from. In equation form, Revenue Growth % + Profit Margin % > 40%.

Drivers/motivators 127

Drivers/motivators Profit margin Non-Profits Inside sales 127

Smarter With Gartner

AUGUST 22, 2021

NFTs are also one of the additions to the Gartner Hype Cycle for Emerging Technologies 2021, which highlights the 25 breakthrough technologies that will have the most significant effect on business and society over the next two-to-ten years. Accelerating growth. Theme 2: Accelerating growth. Sculpting change.

Technology 145

Technology Technology Trust Engineering 145

Martech

OCTOBER 1, 2024

Less digital user growth is increasing competition for ad spending. The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Marketers provide inputs like goals, budgets and product feeds and Advantage+ takes over from there.

Retail 122

Retail Campaign Drivers/motivators Launch 122

SaaStr

JANUARY 7, 2022

Vast amounts of money went into VC in 2021, far more than ever, but: 1/ It’s mostly at the growth stage ; and. 2/ Even before the growth stage, it’s mostly going into a small group of proven winners. So net net: Global VC investment doubled in 2021 from 2020, from $335B to $643B; and.

Growth 129

Growth Product 129

SaaStr

FEBRUARY 7, 2025

Its all flowing into AI and Growth, but its back. As fast and as furious as 2021. #2. Those still basically selling the same products as in 2021 are falling far behind. #7. But without more growth, it usually gets you nowhere in the end. Its not 2021 Easy for anyone outside of the hottest AI fueled start-ups.

Legal 93

Legal Contract B2B Growth 93

SaaStr

MAY 7, 2021

Revenue growth accelerated from 32% to 41% * And new customer growth accelerated to a crazy 45% YoY * All while keeping ACVs constant at ~10k. — Jason BeKind Lemkin (@jasonlk) May 6, 2021. HubSpot keeps adding new core products to fuel growth. The post HubSpot’s Growth Accelerates to 41% at $1.1B

Growth 144

Growth Customers Cross-sell Up-sell 144

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Growth 131

Growth Pharmaceutical B2C Construction 131

Sales Hacker

SEPTEMBER 26, 2022

In Product-Led-Growth (PLG) circles, outbound has a spotty reputation. PLG companies focus on getting customers through the door by having a product they can’t live without — and using it before ever paying. Outbound is becoming part of the normal progression of growth at product-led companies. I get it.

Growth 104

Growth Product Pitch Strategize 104

ClickFunnels

JUNE 30, 2021

The post 3 Ways To Introduce A New Product In The Market appeared first on ClickFunnels. You have a great product. So are you ready to put your product in front of your dream customers? So are you ready to put your product in front of your dream customers? In 2021 the industry is projected to reach a market size of $13.8

Product 148

Product Niche Launch Promote 148

SaaStr

AUGUST 9, 2024

From startup to $500M CARR, Spencer Burke, SVP of Growth at Braze, shares how Braze scaled a growth and customer success team. You have to be scrappy at this stage, and Braze was trying to find product market fit with no product, no revenue, and no customers. They did the same with their onboarding team.

Growth 117

Growth Engineering Customers Technology 117

Martech

JULY 14, 2022

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Popular product categories included childrens apparel, audio equipment and appliances. Processing.Please wait.

E-commerce 127

E-commerce Growth Retail Promote 127

Sales Pop!

SEPTEMBER 28, 2021

Those numbers only continue to grow in 2021. 8 Must-Have Ecommerce Tools for Rapid Retail Growth. Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. Conclusion.

Retail 130

Retail Growth X-functional Cross-sell 130

SaaStr

SEPTEMBER 16, 2021

The overwhelming participation by both Founders and Investors at the upcoming SaaStr Annual 2021 exemplifies this. Growth Partners. ICONIQ Growth. TZP Growth Equity. SC Moatti, Founding Partner – Mighty Capital – presenting “The Playbook for The Age of Product: Winning Against Tech Giants”. FTV Capital.

Meeting 123

Meeting GTM Legal Presentation 123

Heinz Marketing

JUNE 16, 2022

By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Before I was assigned to be the Head of Growth at Heinz Marketing, I had no experience in how to build something that didn’t exist. Matt Heinz trusted me for the job, I wore my ‘Head of Growth’ hat and I knew I didn’t want to let him down.

Growth 115

Growth Pipeline Clients Campaign 115

Sales Hacker

NOVEMBER 29, 2024

Product : HG Insights. If we believe that nuclear plays a large part in our future, then there will be a need for a product like ControlRooms.ai. GTM continues to weigh on founders, and has increased every year since 2021. Feeling that AI FOMO? You’re not alone.

GTM 113

GTM Real Estate Represent Territory 113

SaaStr

APRIL 23, 2024

Databricks had an incredible scale-up from $400M to $1.5B+ during former VP of Product Nadim Hossain’s time there. These are Databrick’s cultural values, so it’s unsurprising that it evolved from a single-product company to a multi-product company today. In 2021, when Nadim joined, Databricks made two very big bets.

Product 118

Product Government Engineering User Experience 118

Hubspot

JULY 31, 2024

But over the past several years, digital checkout for B2B has seen an explosion in growth. In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. B2B consumers want the same seamless, product-led experiences they’ve grown to love with their favorite B2C brands.

B2B 83

B2B E-commerce Real Estate B2C 83

SaaStr

MARCH 5, 2025

So Snowflake looked immortal in 2021, looked a little more mortal in 2024 … and is now, like many of the best in Cloud and B2B, reacclerating in 2025! Snowflake is on a tear again: $4B ARR (just about) 28% revenue growth 44% free-cash flow last quarter (WOW!) 26% for the year 126% NRR It’s not 2021. ” #3.

Contract 71

Contract Price Growth B2B 71

SaaStr

OCTOBER 23, 2024

” Investing for growth has been pretty flat year over year for SMBs, which means there is money there, but they’re holding onto it. “I will go into any roadmap discussion and I will be talking about the product. TAM is customers and products, so if you can grow both, that’s great.

Customers 124

Customers Networking UX Engineering 124

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

SaaStr

FEBRUARY 28, 2023

While Zoom Enterprise is growing at a healthy clip, churn is over 3% a month for its SMB customers As a result, it’s now predicting 1% growth next year 1% pic.twitter.com/i2k2W9QbVX — Jason Be Kind Lemkin  (@jasonlk) February 27, 2023 So Zoom has just been the craziest story of all time in SaaS. Let alone the crazy peak of Nov 2021.

Growth 110

Growth Contract Engineering Customers 110

SaaStr

NOVEMBER 8, 2021

With too many examples from SaaStr Annual 2021 to call out specifically, here are 2 “Cloud talks plus decks” that I can imagine the Self-Taught Founder relying upon: David Sacks On SaaS Org Charts. 2 – Product Qualified Lead To Marketing Qualified Lead Ratio. Full Session YouTube. That math can be daunting.

GTM 141

GTM Price Growth Product 141

Sales Pop!

JANUARY 6, 2022

Jay is one of the most visible and respected thought leaders in global channels, having been named 2021 Channel Influencer of the Year by Channel Partners Magazine. And that growth, from $3.5 Similarly, Azure has grown by 50% per quarter for the last six quarters but only about 30% of that growth is through the channel.

Sell 236

Sell Cross-sell Niche Growth 236

SaaStr

OCTOBER 27, 2023

Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more. Q: When Should A Slow Growth Company Hire a Head of Sales? As product builders, we enjoy horizontal products,” says Lemkin.

Strategize 110

Strategize Growth Niche Quota 110

SaaStr

OCTOBER 20, 2023

She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. In 2021, they trained GPT3 on Github repositories, produced a model that could code, and released embedding that allowed people to vectorize language and search across it to perform recommendations. How did they get here?

Growth 118

Growth Launch Territory Legal 118

SaaStr

AUGUST 30, 2021

Started 10 years ago as “Freshdesk” and a low-end / SMB helpdesk to rival Zendesk, Freshworks has since expanded its product footprint across IT management (Freshservice) and CRM (Freshsales) to a stunnning 49% growth rate at $350m in ARR. And even bigger customers now are driving the fastest growth.

Represent 144

Represent Growth CRM Start-ups 144

SaaStr

JULY 24, 2023

Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. in ARR, 29% overall growth, and is worth $29B. 1 — 2022 Saw A Slowdown In Usage Growth, But 2023 Saw A Potential Bounce Back. If you’re growing at 50%, you want to see at least 25% growth.

Growth 98

Growth Gaming Price Closing 98

SaaStr

DECEMBER 13, 2023

A year ago, growth was at 48%. Customer Count Growth Driven in Large Part by Acquisitions There are only so many big banks to sell to, and nCino’s core customer count has grow slowly but steadily from 335 in 2021 to 428 today. But new products from acquisition have fueled the overall customer count growth to 1,858. #2.

Non-Profits 139

Non-Profits Growth Engineering B2B 139

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. Jonathan joined Toast as the SVP of Sales in 2017. The takeaway?

Growth 107

Growth Territory Referrals Customers 107

Search Engine Land

NOVEMBER 2, 2023

With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. Also: 20% growth in customers who pay more than $10,000 annually. That ends a stretch of nine straight quarters posting a net loss. Semrush’s third quarter revenue was $78.7 million) from 2022.

Growth 88

Growth Customers Price Engineering 88

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. billion cash acquisition deal in December 2021. Another example is HubSpot.

Growth 110

Growth E-commerce Profit margin Strategize 110

SaaStr

JULY 11, 2024

Series A is typically about the founding team, target market, and product vision. Of course, ARR growth comes into play as well. By the time you get to Series C, investors aren’t asking a lot about the founding team or product vision. When starting out, growth rates are super high, like 900%, which is insane. What’s Next?

Growth 121

Growth Start-ups Product Sales 121

Salesforce

JANUARY 15, 2025

But with this growing reliance comes a rising risk: global data breaches surged 156% between 2021 and 2023, with the average breach costing $4.45 Data masking offers the answer, securing non-production environments like sandboxes while ensuring compliance and effectiveness. million in 2023. AI innovation or security?

Government 93

Government Legal Technique Healthcare 93

SaaStr

APRIL 13, 2021

— Jennifer Tejada (@jenntejada) January 8, 2021. A lot of the growth since IPO though has been fueled by $500k+ ACV customers … a big change that mostly came after $100m+ ARR. Fast forward to today, and its bigger growth is from $1M+ customers, up 44% — versus 29% growth overall. startups [link].

Growth 132

Growth Up-sell Contact Presentation 132