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5 Great Marketing Sessions From SaaStr Annual 2021 with CMOs of Datadog, G2, Blackline, Marqeta and Dave Kellogg

SaaStr

Using Dave Kellogg’s “ Four Sources of Pipeline ” framework, marketing should source 60% of the pipeline for a representative enterprise software company. . These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Customer Success Sessions at SaaStr 2021.

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Ecommerce spending broke holiday records in 2021

Martech

This represented an 8.6% Online shoppers saw over 6 billion out-of-stock messages during the 2021 holidays, according to the Adobe study. Computers saw a 10% discount in 2021 compared to 22% off in 2020. There were marginally higher discounts in 2021 for apparel and toys. consumers spent $204.5 from the previous year.

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Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream

Highspot

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. SEATTLE, Feb. “Sales enablement is about more than sales. .”

Growth 129
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Digital ad spend growth drops to 7.8% this year

Martech

growth in 2024, the forecast said. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. CTV’s projected growth for 2023, however, is 21.2% — nearly triple digital’s growth. Paid search represents 41.8% growth in retail media search.

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Highspot Customer Growth Surges Amid Widespread Adoption of Sales Enablement

Highspot

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. ” (Predictions 2021: B2B Sales, Forrester Research, Inc., SEATTLE, Jan. SEATTLE, Jan. Travis, 8 September 2020).

Growth 98
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Worldwide spend on marketing to hit $4.7 trillion by 2025

Martech

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. Other key findings: IT software and services will be the biggest dollar growth driver.

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5 Interesting Learnings from Freshworks at $400,000,000 in ARR

SaaStr

Started 10 years ago as “Freshdesk” and a low-end / SMB helpdesk to rival Zendesk, Freshworks has since expanded its product footprint across IT management (Freshservice) and CRM (Freshsales) to a stunnning 49% growth rate at $350m in ARR. And even bigger customers now are driving the fastest growth. NRR of 118%.

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