Hubspot

APRIL 20, 2021

5 SEO Success Stories To Inspire Your 2021 Strategy. Franchell says, “Because we created targeted content centered on strategic keywords, Goddard’s Google rankings increased even throughout a dip in traffic.”. As HubSpot Platinum Partners, they understand how to use and implement HubSpot tools to drive growth and success.

Strategize 101

Strategize Clients Growth B2B 101

Hubspot

MARCH 23, 2021

Ultimately, being a successful marketer isn't just about thinking strategically. It's also about adhering to a strict budget, and achieving new levels of growth while simultaneously choosing the most cost-effective option for your business. These trends are predicted to continue into 2021 and beyond.

B2C 101

B2C Healthcare B2B Pitch 101

Highspot

MAY 20, 2021

SEATTLE, May 20, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced its Spring ’21 release, delivering robust enterprise capabilities that help companies build a scalable, repeatable revenue engine. Turn C-Suite Strategies into Actions with Scorecards.

Government 98

Government Quota CRM Strategize 98

Highspot

JANUARY 27, 2021

Moreover, Forrester Research stated, “To thrive in 2021 and beyond, B2B sellers will need the right enablement tools to enhance their productivity and engage with prospects and customers in more meaningful ways.” ” (Predictions 2021: B2B Sales, Forrester Research, Inc., SEATTLE, Jan. Travis, 8 September 2020).

Growth 98

Growth Customers Territory Strategize 98

Highspot

NOVEMBER 17, 2021

Global customer adoption, product innovation and category momentum drive strong growth that earned placement for third consecutive year. 17, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced it ranked No. Earned National Recognition for Company Growth and Culture.

Technology 98

Technology Technology Growth Strategize 98

SaaStr

JANUARY 25, 2021

Ready to turbocharge and increase your SaaS sales in 2021? In general, smaller companies, the channel partners, have their ear to the ground at strategic accounts and will know who is on a budget cut, budget freeze, their corporate objectives for 2021, and how a company offering will map to it.

Cross-sell 95

Cross-sell GTM Sales Territory 95

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*. Doubled revenue across the U.K.,

Growth 98

Growth Product Customers Healthcare 98

Sales Hacker

JANUARY 28, 2021

These are our best LinkedIn profile tips for 2021. While LinkedIn does have a specific profile section for endorsements, we also like what Ramli John , Host of the Growth Marketing Today podcast, did with his summary section on LinkedIn. Leading with your value-add can be a simple but strategic way to capture attention.

Pitch 130

Pitch Networking Up-sell Prospecting 130

SaaStr

OCTOBER 23, 2024

” Investing for growth has been pretty flat year over year for SMBs, which means there is money there, but they’re holding onto it. How to Make an Acquired Second Act Work In 2021, BILL completed its acquisition of Divvy , a Leader in Spend Management for SMBs. So I call this the wait-and-see economy.”

Customers 121

Customers Networking UX Engineering 121

Martech

AUGUST 4, 2021

In 2021, Clio landed a US$110M Series E investment led by funds and accounts advised by T. and OMERS Growth Equity. When you’re in a company that’s in hyper growth, there are a lot of things that are in flux.”. It gave them a birds-eye view of the brand, something that high-growth organizations deeply value.

Legal 117

Legal Growth Technology Technology 117

Sales Hacker

NOVEMBER 24, 2020

How to plan for 2021 [15:46]. She’s also going to talk about 2021 planning, how this year the planning process must be different. I was on a mission to educate them, that this isn’t as strategic as any other channel in play. It’s as strategic as your field, your partners, your distribution.

Sell 112

Sell Territory Quota Up-sell 112

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. billion cash acquisition deal in December 2021. Another example is HubSpot.

Growth 108

Growth E-commerce Profit margin Strategize 108

Sales Hacker

SEPTEMBER 26, 2022

In Product-Led-Growth (PLG) circles, outbound has a spotty reputation. Outbound is becoming part of the normal progression of growth at product-led companies. According to our 2021 Product-Led Sales Benchmark Report , 50% of sales teams at PLG companies are still relying on outbound for MQLs. Let’s Start with Strategy).

Growth 104

Growth Product Pitch Strategize 104

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. A 2021 survey by BrandMaker showed that a top priority for CMOs is better tech stack integration, a key responsibility of the marketing ops function. Today’s hype in B2B focuses on topics like ABM, community-building, and product-led growth. billion in 2025.

Education 141

Education Strategize Technology Technology 141

SaaStr

JANUARY 12, 2023

In the past, companies could pursue growth at all costs. As inflation rises, resources must be used more strategically since it’s become difficult to estimate to cost of capital. Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. Shifting focus in a new era.

Consult 19

Consult Growth Profit margin Strategize 19

Salesforce

JANUARY 27, 2022

Customer service agents are critical to business growth. In our State of Service report, multiple statistics remind us of the criticality of service on customer experience, and the impact of customer experience on business growth. Rather than relegating agents to reading scripts, they’re seen as strategic customer advocates.

Service 98

Service Growth Customers Represent 98

SaaStr

SEPTEMBER 25, 2022

And things did sometimes get a bit crazy in the boom times of 2H’20 into 2021. After $10m ARR or so, most SaaS businesses with decent growth (40%-80%) are often valued at plus or minus 10x. At the low end if growth is slower (6x-8x), at the high end the closer you get to 100% annualized growth (8x-10x ARR).

Growth 110

Growth Price Strategize Sales 110

ClickFunnels

SEPTEMBER 28, 2021

Talk about explosive growth! billion in 2021. That’s a growth of 218% in just 6 years! We mean strategic, consistent, focused effort over a span of at least a year. It has four stages: Bait. You offer the potential customer a lead magnet in exchange for their email address. Never keep all your eggs in one basket!

Campaign 256

Campaign Product Niche Promote 256

Search Engine Land

JUNE 29, 2023

Over the past six years building Eyeful Media, I’ve leaned into my network and colleagues, specifically those with agency experience, to navigate our growth successfully. Go-Go growth. Many of the most critical growth opportunities that we were able to capitalize on were gathered from the feedback of our clients and employees.

Growth 82

Growth Non-Profits Clients Consult 82

Veloxy

DECEMBER 28, 2021

While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. Buying lists is so 2021. Helping You Sell Faster, Easier, and Smarter. Sales Managers are constantly under pressure to hit BIG numbers.

Non-Profits 200

Non-Profits Sales Inside sales Price 200

SaaStr

DECEMBER 1, 2024

The Numbers That Matter: $10B+ Market Cap 180,000+ Customers 152% Net Dollar Retention (2023) 7x Growth in First 24 Months After IPO 1,000+ Employees Across 8 Global Offices What Did Zinman Do Differently? Product-Led Growth Before It Was Cool While others were building massive sales teams, Zinman pushed for a product that would sell itself.

Strategic partnership 100

Strategic partnership User Experience Growth Strategize 100

Heinz Marketing

DECEMBER 29, 2020

Our shorter attention spans correlate with mobile phone adoption, the growth of social media, and online video sharing, and more. Now that you’re privy to this rapid decline in our average attention span, imagine how short it is now that we’re entering 2021 and have more devices at our disposal than ever before!

B2B 139

B2B Technology Technology Strategize 139

Search Engine Land

NOVEMBER 14, 2023

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Heinz Marketing

MARCH 2, 2022

However, the majority of respondents (46% are getting better while 22% are working on it) are still on the path to accurate and valuable measures that actually tie marketing’s contribution to business growth.”. Source: Cultivating BIC Marketing Orgs:2021-22 MPM Report, The Jindal School and VEM. Performance Management.

Objectives and Key Results 105

Objectives and Key Results Campaign Strategize Construction 105

SaaStr

JANUARY 12, 2024

We still want to drive retention and growth and make money. Even if you were sticky, people were cutting licenses and asking for a discount in the age of efficient growth. People weren’t adding as many seats or pre-buying at higher tiers for predicted growth. Free growth is there but not nearly as high.

Customers 127

Customers GTM Growth Clients 127

Hubspot

FEBRUARY 23, 2021

There are plenty of discoverability and audience growth challenges. Growth without a goal isn't going to help your business – if 10,000 people are reading your blog, but none of them fit your persona, that's not going to do anything for your company," says HubSpot's Senior Blog Manager Karla Cook. It's an investment.

Angle 101

Angle Promote Lead generation Strategic planning 101

Highspot

AUGUST 11, 2021

11, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced another year of top-tier recognition for its business growth and culture. In addition, Fortune Magazine and Great Place to Work® recognized Highspot as one of 2021’s Best Workplaces.

Represent 98

Represent Technology Technology Strategize 98

Sales Pop!

SEPTEMBER 1, 2021

Whether you are a beginner or a pro, following some best practices can make you more confident about the safety and growth of your assets. For example, experts predict that yuan pay coin price will witness a massive surge by November 2021. You can create a strategic plan and pick the currency while it is still cheap.

Strategic planning 130

Strategic planning Government Price Follow-up 130

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 69

GTM Growth Profit margin Contract 69

Smarter With Gartner

AUGUST 16, 2021

“Yet despite high adoption rates, few enterprises have maximized cloud’s full strategic potential.”. 1: Strategize and innovate. Cloud can do just that: provide the services platform for driving innovation and disrupt markets in ways that will lead to growth, better customer retention and efficiency.

Government 91

Government Strategize Technology Technology 91

Martech

NOVEMBER 18, 2021

Strategic thinking is required to come up with better metrics than open rates. SugarCRM has announced the appointment of experienced former SAP executive Volker Hildebrand as SVP Product Marketing, with global responsibility for helping revenue growth. In 2020 and 2021, email finally won back respect when all other channels failed.

Appointment 113

Appointment Strategize Technology Technology 113

Highspot

JANUARY 27, 2022

Siemens, Vodafone Business and WarnerMedia adopt Highspot as platform adoption doubled to more than 8 million users in 2021. The seventh annual State of Sales Enablement report found that 74 percent of survey respondents now have a sales enablement function at their organization, representing 19 percent year-over-year growth.

Customers 96

Customers Manufacturing Represent Sales 96

Search Engine Land

JUNE 28, 2023

As you conduct your research, include a mix of large and niche publications that you can target for your digital PR strategy – both are important to an organic growth strategy. A highly strategic and fully aligned digital PR and link building strategy translates into long-term benefits.

Growth 88

Growth Niche Trust Pitch 88

Highspot

OCTOBER 5, 2021

5, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced that its second annual global user conference, Highspot Spark 2021 , will take place on November 3–4. SEATTLE, Oct. About Highspot. Contact: Elena Edington, 206-817-4339, elena.edington@highspot.com. ###.

Customers 52

Customers Teamwork GTM Strategize 52

SaaStr

JANUARY 8, 2021

Their initial growth strategy was to drive widespread developer adoption, followed by monetization at the enterprise level. As of 2021, 47% of MongoDB’s total revenue comes from Atlas (the cloud). Their customer reach nearly tripled: in Q1 2019, there were 6,600+ customers, and in Q1 2021, there are over 18,400.

Product 108

Product Inside sales Sales Strategize 108

Search Engine Land

SEPTEMBER 5, 2023

In addition, identify strategic keywords – these are keywords that, even if they didn’t show up in the above analysis, are strategically important for the business. Results of our SGE impact model for 23 websites You must be curious to see what our model shows in terms of traffic drops (or growth!) SUBSCRIBE See terms.

CTR 142

CTR Technique Strategize Niche 142