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Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin 

SaaStr

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. The best demand-gen marketers are machines who generate pipeline and brag about what they did.

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GTM 83: Redefining Marketing with AI and Personalization | Amanda Cole

Sales Hacker

She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. Advice on navigating a company rebrand and challenges the belief that marketing generates pipeline. 40:04) Challenging the belief that marketing generates pipeline. (44:07)

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GTM 90: The GTM Playbook Under Attack and Bootstrapping a Community to Multi-Million Dollar Revenue with James Kaikis

Sales Hacker

Under their leadership, the community became a pivotal resource in the presales domain until its successful acquisition in November 2021. Pocus helps you build pipeline based on real buying signals, not your team’s best guess (whether it’s landing new logos or expanding existing ones). Pocus turns data into revenue.

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Top 10 GTM Mistakes Founders Make Today with SaaStr CEO Jason Lemkin

SaaStr

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. Then, you look at variable costs, and you cut marketing.

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Price’s Law and It’s Impact on Hiring and Retaining Talent

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 Leandra brings over 30 years of experience to Apollo.io.

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Why You Need to Attend NEXT 2021

Xant

Our customer conference—NEXT 2021 is just around the corner and we think you should be there. NEXT is a free 2-day virtual event designed to give your sales team practical insights to succeed in 2021, and a vision for where the market is going. How do you fill in the pipeline gaps left after marketing has done its job?

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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Imagine someone offers you a choice: ‘I can double your MQLs’ or ‘I can double your pipeline.’ Driving pipeline for sales (SLG). However, there’s often a misalignment when MQLs increase without impacting actual opportunities and pipeline, which can lead to false signals. who am I kidding?

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