SaaStr

MAY 8, 2024

Sales is much harder than in 2021. 2021 made no sense in terms of budgeting. The average public company today has over $300k of revenue per employee; in 2021, it was just over $100k. In 2021, many sales folks were marginally efficient. Buyers are veterans, so if your app is like Stripe, price it like Stripe.

Quota 110

Quota Price GTM Finance 110

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 115

Growth Product GTM X-functional 115

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Boterri’s company Accel invested in PayFit in 2017 and again in 2021.

Go To Market 97

Go To Market GTM B2C Price 97

SaaStr

AUGUST 29, 2022

with Confluent’s President : Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love. So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?

GTM 116

GTM Growth B2B Territory 116

SaaStr

JANUARY 30, 2024

It’s a SaaS startup that basically fell out of product-market fit after the 2021 boom … but has enough revenue and high enough NRR to keep going. They raised prices. It took remaking the management team, changing the GTM, and rebooting the product dramatically. It’s the “NRR Zombie”. What’s that? But they did it.

GTM 120

GTM Finance Growth Gaming 120

SaaStr

NOVEMBER 24, 2021

It’s 2021, but surprisingly, a significant number of SaaS companies still use outdated sales compensation plans. Pothole #2 – Increasing Pricing Rate Without a Sustainable Moat. It is probably a more effective strategy to keep your opening price low and increase your ACV through expansion. Copy your entire product.

GTM 104

GTM Price Promote Commission 104

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. PST, to unveil the data behind effective scaling.

GTM 72

GTM Growth Profit margin Contract 72

Sales Hacker

MAY 5, 2021

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Pricing and packaging strategies. Follow Feras for great content like how to modernize your GTM strategy and RevOps is like a dope sneaker collection. Keith Jones , Manager of GTM systems at MURAL.

GTM 121

GTM Consult Territory Real Estate 121

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 93

GTM Launch B2B Lead generation 93

ConversionXL

JANUARY 18, 2022

Muun’s more well-known competitors had more features and better pricing. During product development and before launch, product marketing responsibilities revolve around the GTM strategy, positioning, and developing messaging. In the early stages: Use product marketing to execute the GTM strategy.

Product 110

Product GTM Construction Launch 110

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. By February 2021, they had 8,918,198 monthly downloads : . Do a competitor analysis.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. I joined Flowhaven in 2021 as an SDR. Jenny is a revenue leader and GTM strategist. Amy Slater.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Sales Hacker

JUNE 16, 2022

For example, your best, most active customers may pull back on expansion talks or inquire about term or price adjustments. Listen for the signals and the tells, so you can calibrate your GTM motion if needed. CMO of 6sense & GTM advisor. 2021 and 2022 Salesforce Sales Leader to Follow; founder, consultant, author.

GTM 112

GTM Sales Pipeline Inside sales 112

G2

NOVEMBER 20, 2023

105 billion items related to motor vehicles and parts were exported in 2021 from the US These were the second largest in exports. to the overall GDP and 49% to the manufacturing GDP in 2021. million vehicles made in 2021, the US became the worlds second-largest car producer. In 2021, 9.2 from 2020 to 2021.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

SaaStr

FEBRUARY 25, 2025

So the 2021 GTM Playbook is Dead. So if the 2021 GTM playbook is dead, what has replaced it? Endless price increases on the base. I dont mean they literally lower prices, thats rare. Raising prices with little to show for it doesnt. The New GTM is probably more work than the old one.

GTM 109

GTM Legal Price Up-sell 109

Sales Hacker

DECEMBER 10, 2024

Martin Roth is the former CRO of Levelset, where he led the company from its first dollar in ARR to a $500 million acquisition by Procore in 2021. 14:58) The evolution of Levelset’s sales motion and pricing strategy. (29:06) 14:58) The evolution of Levelset’s sales motion and pricing strategy. (29:06)

GTM 114

GTM Construction Up-sell Cross-sell 114

Sales Hacker

MARCH 10, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Instead, the company slammed the brakes. The result?

GTM 73

GTM Construction Launch Quota 73

SaaStr

MARCH 18, 2025

Colin joined Wiz in February 2021 when the company was near zero revenue. Distributed Teams Were a Feature, Not a Bug, Even on GTM Team The pandemic forced a distributed model with teams spread across Denver, Colorado, and Tel Aviv. It’s an incredible look back on scaling and more: Colin Jones, first Chief Revenue Officer at Wiz.

GTM 76

GTM Pipeline Trust Price 76