2021 GTM Quota 
SaaStr
MAY 28, 2024
If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. Efficiency matters, but profitability doesn’t on its own.
SaaStr
FEBRUARY 27, 2024
Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. And how can you double your magic number without reinventing the wheel for better quota attainment or cutting everything? That means generally spending $3 in sales and marketing to generate $1 in net new ARR.
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Sales Hacker
JUNE 16, 2021
Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. What is sales enablement? Training platforms.
SaaStr
JANUARY 25, 2021
Ready to turbocharge and increase your SaaS sales in 2021? In general, smaller companies, the channel partners, have their ear to the ground at strategic accounts and will know who is on a budget cut, budget freeze, their corporate objectives for 2021, and how a company offering will map to it.
SaaStr
MAY 8, 2024
Sales is much harder than in 2021. 2021 made no sense in terms of budgeting. The average public company today has over $300k of revenue per employee; in 2021, it was just over $100k. In 2021, many sales folks were marginally efficient. The most destructive thing across startups today is too low quota attainment.
SaaStr
MARCH 20, 2024
For folks in SaaS, what got confusing in 2021 is that growth blew up so much in SaaS that the venture bar got lower. In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold. We can not hire more salespeople, increase quotas, and make more money.
SaaStr
OCTOBER 27, 2023
As a sales leader, you can’t own a full quota and manage eight reps. Should a VP of Sales hold a quota? But it can be distracting for engineering, product, and GTM teams. As a founder and investor for over a decade, Lemkin never looked at public multiples until 2021. If you can’t afford it, you can’t afford it.
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