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Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.
If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. The same is true for your first 5-10 reps.
Ready to turbocharge and increase your SaaS sales in 2021? Prior to the pandemic, many companies knew which vertical channels were doing well, but COVID caused a change in territory planning overnight. Optimize Your GTM Tech Stack to Further Enable Your Remote Sales Team. Key Considerations from 2020: Look at the data.
We’re putting the final touch-ups on the 100% outdoors and open-air, 100% vaccinated 2021 SaaStr Annual Sep 27-29 in SF Bay Area. Jag Jill, Regional Lead, Customer Success – US East, Canada & Latin America @ Dataiku. Paul Patterson, Operating Partner, Global GTM @ Next47. Anique Drumright, VP Product @ Loom.
10 Lessons Learned Scaling to $1B Valuation with Drift’s Co-founders : Reaching unicorn status is nice validation, but the luster fades when founders can’t navigate the hidden challenges that come with uncharted territory. So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?
Jonathan saw them through IPO in 2021 with the highest software multiple IPO ever. Before talking about customer acquisition, it’s worth noting the greatest strength of Toast’s GTM motion — The partnership between their sales and marketing organizations. How you design territories and where you put people is incredibly important.
Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Follow Feras for great content like how to modernize your GTM strategy and RevOps is like a dope sneaker collection. Keith Jones , Manager of GTM systems at MURAL. Want a bit more context?
An emerging need to support multiple GTM plans across segments and regions. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Interned for Experian developing an international GTM strategy. Unified data problems. Proliferation of marketing and sales technology. Asia Corbett ).
Tomasz Tunguz, Founder & General Partner at Theory Ventures, believes that with the right GTM plan and capital efficiency, it is still possible to get funding. It’s simply a matter of watching your burn: “The main difference in the market between 2021 and today is that efficiency matters more than growth.”
Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023. Going upmarket and international requires different GTM motions and even some product changes to meet the demands of those markets. They also started with SMBs because they were bootstrapped.
It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. As Compass’s Regional President of North Central, Rachael is responsible for driving revenue growth, M&A integrations, operations, marketing, and customer success across Illinois, Wisconsin, Indiana, and Minnesota.
Another busy week for speaking confirms for 2021 SaaStrAnnual.com!! Jag Jill, Regional Lead, Customer Success – US East, Canada & Latin America @ Dataiku. Paul Patterson, Operating Partner, Global GTM @ Next47. Sep 27-29 in SF Bay Area. 100% vaccinated, 100% outdoors + open air. Grab 30% off your final tickets here !!
Martin Roth is the former CRO of Levelset, where he led the company from its first dollar in ARR to a $500 million acquisition by Procore in 2021. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. 35:30) Optimal team structures for SMB sales organizations. (52:25)
To help you sift through the sea of talent, we curated a list of 16 sales influencers to follow in early 2021 — but that list has grown. Think about folks from different industries, regions, and educational backgrounds. Head of GTM, GTM Buddy, Atlanta, Georgia. Follow her on LinkedIn. Pro-tip: Hire outside of the box.
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