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Top 10 GTM Mistakes Founders Make Today with SaaStr CEO Jason Lemkin

SaaStr

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. The same is true for your first 5-10 reps.

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The Secrets to Turbo Charging Sales in 2021

SaaStr

Ready to turbocharge and increase your SaaS sales in 2021? Prior to the pandemic, many companies knew which vertical channels were doing well, but COVID caused a change in territory planning overnight. Optimize Your GTM Tech Stack to Further Enable Your Remote Sales Team. Key Considerations from 2020: Look at the data.

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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

Jonathan saw them through IPO in 2021 with the highest software multiple IPO ever. Before talking about customer acquisition, it’s worth noting the greatest strength of Toast’s GTM motion — The partnership between their sales and marketing organizations. How you design territories and where you put people is incredibly important.

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15 Most Popular SaaStr Annual 2022 Sessions (So Far!). See You Sep 13-15!!

SaaStr

10 Lessons Learned Scaling to $1B Valuation with Drift’s Co-founders : Reaching unicorn status is nice validation, but the luster fades when founders can’t navigate the hidden challenges that come with uncharted territory. So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?

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How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki

SaaStr

Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023. Going upmarket and international requires different GTM motions and even some product changes to meet the demands of those markets. They also started with SMBs because they were bootstrapped.

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The Impact of Generative AI on Software With Theory Ventures Founder & General Partner Tomasz Tunguz (Pod 650 + Video)

SaaStr

Tomasz Tunguz, Founder & General Partner at Theory Ventures, believes that with the right GTM plan and capital efficiency, it is still possible to get funding. It’s simply a matter of watching your burn: “The main difference in the market between 2021 and today is that efficiency matters more than growth.”

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These 36 RevOps Leaders Have Something (Great) to Say

Sales Hacker

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Follow Feras for great content like how to modernize your GTM strategy and RevOps is like a dope sneaker collection. Keith Jones , Manager of GTM systems at MURAL. Want a bit more context?

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