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4 Must-Have Technologies That Made the Gartner Hype Cycle for Cloud Security, 2021

Smarter With Gartner

Download now: 2021 Hype Cycles: Innovating Delivery Through Trust, Growth and Change. The Gartner Hype Cycle for Cloud Security, 2021 summarizes the 29 most significant technologies that enable the delivery of controlled, compliant and economical cloud strategies. Read more: Gartner Top Security and Risk Trends for 2021.

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The latest AI-powered marketing tech releases

Martech

In 2021, Big G paid $26.3 Enhanced features include semantic search, expanded agent guidance to chat via CallMiner RealTime, improved user experience in CallMiner Coach, and updated reporting dashboards for enterprise-wide visibility. Confused yet? Tech comes and goes, but cash is forever.

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Why we care about advertising: A marketer’s guide

Martech

billion monthly active users in Q4, 2021, up from 381 million in 2019. Additionally, the platform has repeatedly proven itself as a strong conversion channel, driving 155% more clicks than Instagram and Facebook ads for a Jungle Topp Media experiment. For example, TikTok’s popularity has grown exponentially; it had 1.2

Gaming 117
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

trillion in transactions by 2021. trillion in transactions by 2021. Many are familiar with the digital darlings that market directly to consumers—Warby Parker, Away, Allbirds, etc. But the B2B ecommerce market is growing exponentially , estimated to reach $1.2

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How to build an E-E-A-T strategy for local SEO

Search Engine Land

By achieving a high-quality customer experience, a website is duly rewarded with high-impact rankings. Experience: How are you doing? As the newest factor of E-E-A-T , experience emphasizes the customer’s perspective. Here’s how each local SEO tactic can be incorporated into an E-E-A-T strategy.

Trust 138
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2020: Outreach’s Year in Review

Outreach

Here we are: 2021. We earned the highest possible marks on platform features that our customers rely on — from user experience interface and workflow steps to email and calendaring and content templates. What’s Next for 2021? What’s in store for 2021? We pivoted, stepped forward, and found new footing.

CRM 75
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Amazon unveiled plans in October to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. While it may be known for delivering groceries, ad revenue generated $740 million for the company in 2022 – a 30% increase over 2021.