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HubSpot launches new genAI-powered Content Hub

Martech

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement. ” That led to the launch of CMS Hub — but content marketing kept evolving.

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Martech activity slows in 2023 with less funding, launches

Martech

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. billion in 2021 to $28.4 Investment shifts. billion in 2023.

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Optimizely to acquire NetSpring, launches Personalization

Martech

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. The post Optimizely to acquire NetSpring, launches Personalization appeared first on MarTech. What NetSpring brings. Processing.

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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase.

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Kyvio Review For 2021 – Pros & Cons, Features And Pricing

ClickFunnels

The post Kyvio Review For 2021 – Pros & Cons, Features And Pricing appeared first on ClickFunnels. It was soft-launched in October 2016 as Instasuite, opened to the public in April 2017, and rebranded to Kivyo in December 2017. You can even give products away if you want to. Integrations. Continue reading…. What is Kyvio?

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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. Create a Sales Funnel for Your Product Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page Tap Into Other People’s Audiences Build Traffic-Generating Assets Never Stop Optimizing!

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4 Proven Marketing Strategies For Selling A Product

ClickFunnels

The post 4 Proven Marketing Strategies For Selling A Product appeared first on ClickFunnels. It’s not enough to have a great product. As Gabriel Weinberg, the founder and CEO of DuckDuckGo, put it in the book he co-authored with Justin Mares, “Traction” : “Almost every failed startup has a product. 1 Cold Email.

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