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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Why we care. That genie is out of the bottle. A closer look.

Price 112
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41% of brands using AI for video, up from 18% last year

Martech

The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. Company goals and objectives (60%) and product/service launches (52%) are the primary factors influencing video production.

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HubSpot launches new genAI-powered Content Hub

Martech

” That led to the launch of CMS Hub — but content marketing kept evolving. The HubSpot blog is one of the most consumed in the marketing space, and in 2021 it launched the HubSpot Podcast Network. The post HubSpot launches new genAI-powered Content Hub appeared first on MarTech.

Launch 122
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Global search engine AI innovations: What SEOs need to know

Search Engine Land

On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.” At the time of launch, YandexGPT 3 was free (100 API requests per hour), and plans were made to integrate this technology into wider products. HyperCLOVA X builds on the original HyperCLOVA, first launched in 2021. Processing.

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The SEO impact of interstitials, before and after

Search Engine Land

The client launched a mobile and desktop pop-up for all United States visitors. Before the launch of the pop-up, the website averaged a 3-second load time. And a 13-second load time after the launch of the pop-up. 22, 2021: “This is kind of like something where we would slightly demote the website in search.

Legal 90
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MobileFuse launches improved targeting for CTV and cross-channel campaigns

Martech

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. billion by 2025, more than double the 2021 total of $14.44 million in 2021 to 164.0 They also announced an update to their CTV targeting and measurement capabilities.

Launch 108
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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes.

Sports 112