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Optimizely to acquire NetSpring, launches Personalization

Martech

Customizable algorithms that self-adjust to deliver relevant user experiences. The digital experience generated for each individual visit is optimized using machine learning to surface content based on visitor attributes. Faster page-load speeds with the digital experience enhanced before it reaches the user’s browser.

Launch 61
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Highspot Increases the Performance of Sales Teams with Spring 2021 Release

Highspot

SEATTLE, May 20, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced its Spring ’21 release, delivering robust enterprise capabilities that help companies build a scalable, repeatable revenue engine. Are reps executing the strategy?

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Google launches Bard, its answer to ChatGPT – here’s what it looks like

Search Engine Land

Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. LaMDA was announced two years ago, at the 2021 Google I/O keynote, as Google’s next-generation language and conversation capabilities.

Launch 98
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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Google March 2024 core update rollout is now complete

Search Engine Land

As a reminder, on March 5th we launched a number of meaningful enhancements to our core systems, as well as several updates to our spam policies, to reduce content created for search engines on Search. The November 2021 core update The July 2021 core update. The June 2021 core update , which was slow to roll out but a big one.

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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

Throughout the past year, Google has been more aggressive , rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year. 2021 has been a challenging year for many of us. The post Lost SEO traffic in 2021? Wrapping things up.

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This day in search marketing history: February 2

Search Engine Land

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. billion 2022: Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2