SaaStr

OCTOBER 6, 2024

100% Market Share is Possible in Vertical SaaS. In vertical SaaS, if you really provide the leading, complete solution and ERP for that industry — aim for 100% market share. They sort of worked for a while in 2019-2021. Aim For It. Build the dominant solution. #5. Most aren’t.

Up-sell 87

Up-sell Market share Promote Campaign 87

Sales Hacker

JANUARY 20, 2021

This article dives into the current state of ABM and how we need to rethink it to drive business forward in 2021. Feel free to jump ahead: What is account-based sales and marketing? Issues with one-to-many and one-to-few ABS and marketing programs. You can expand your market share within territories, accounts, and divisions.

Objectives and Key Results 75

Objectives and Key Results Appointment Campaign Sales 75

Martech

AUGUST 6, 2024

And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share. So the company could still charge what it wanted for search ads.

Non-Profits 119

Non-Profits Engineering Price Market share 119

SaaStr

SEPTEMBER 1, 2023

The last SaaS leader to IPO was HashiCorp back in Dec 2021. After that, the public markets began a precipitous decline — leading to an almost 2 year pause in SaaS IPO. Shopify’s market share in eCommerce platforms has only grown over Klaviyo’s 13 year history, and today is has 70% or so market share.

Retail 93

Retail Market share B2B Campaign 93

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 103

Market share CRM Campaign Retail 103

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2

Gaming 113

Gaming Growth Market share Service 113

SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. And then at the end of 2021, all of a sudden the music stopped. That lasted about seven weeks, and then all of a sudden the world exploded. HashiCorp went public but it all stopped after that.”

Growth 118

Growth Start-ups Product Customers 118

Search Engine Land

AUGUST 28, 2024

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. While it remains the dominant search engine in China, it has lost market share to non-traditional “search engine” applications. seeing a 4% increase, according to data from Glimpse.

Engineering 93

Engineering X-functional Real Estate Launch 93

Search Engine Land

OCTOBER 1, 2024

In 2021, Faisal Masud wrote a thought-provoking article, “ The Last E-Commerce Duel Between Amazon and Google ,” a must-read for anyone in ecommerce. He highlights: The long-standing competition between Google and Amazon for ecommerce market share. Why is Google doing this?

Retail 124

Retail E-commerce Price Engineering 124

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. Google ‘hid and destroyed evidence’ (Sept.

Government 137

Government Engineering Manufacturing Negotiate 137

Martech

JUNE 6, 2022

One result: In the third quarter of 2021 Android got more marketing dollars than iOS for the first time, a 10% swing from three years earlier. . ATT appears to have hit mobile game advertisers particularly hard — 68% said mobile marketing was more difficult in 2021 (43% non-gaming). Biggest impact. Why we care.

Gaming 91

Gaming Follow-up Market share Growth 91

Martech

JULY 29, 2021

The 2021 Stackie Awards — a celebration of the creativity of your MarTech communityOptional live, deep-dive workshops on CDPs, agile marketing, and more ($149 each). Here’s 10: Real marketers sharing real advice. Senior level marketers — like Ekta Chopra, Chief Digital Officer at E.L.F.

Technology 105

Technology Technology Market share Presentation 105

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98

Growth Product Customers Healthcare 98

SaaStr

MAY 3, 2024

You may have to tweak the ratio based on how Enterprise or SMB you are, but roughly speaking, if your new customer growth is not growing half of your top line, you are shrinking in relevance and market share, and your future is at risk. In 2021, all that mattered was growth. But profitability isn’t enough.

E-commerce 104

E-commerce Profit margin Growth Start-ups 104

Search Engine Land

MAY 24, 2023

The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States. Firefox: 3.5%

Campaign 100

Campaign Trust Launch Networking 100

PandaDoc

OCTOBER 26, 2021

It’s no news that Salesforce is dominating the global CRM market: it has a market share of nearly 20% , more than double of its top competitor, SAP. The post The best Salesforce alternatives in 2021: our choice of top CRM software appeared first on Blog. Explore our pricing plans and take a look at what we offer!

CRM 52

CRM E-commerce Price Customer Relationship Management 52

Search Engine Land

MAY 22, 2023

Neeva’s search market share was tiny, but it offered an alternative to Google, which is always a good thing. in June 2021, charging users $4.95 ” Why we care. Ramaswamy believed the quality and usefulness of Google’s search results had been compromised by the focus on ad revenue.

Engineering 86

Engineering Launch Market share Product 86

Search Engine Land

DECEMBER 9, 2022

In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives. The pandemic accelerated the shift, with video and social media picking up the largest share of digital spend in 2021, according to data gathered from Semrush and Pathmatics. Processing…Please wait.

Engineering 86

Engineering Strategize Trust Market share 86

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Yandex in Russia ( 48% market share ).

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Meta and other platforms also suffered from Apple’s iOS14 update in 2021, which required apps on its devices to ask users if they wanted to be tracked. What’s going on. The TikTok effect.

Retail 86

Retail Advertising/ Marketing Market share Gaming 86

Martech

DECEMBER 6, 2021

The state of holiday gifting in 2021 is rife with unprecedented shifts in consumer and market behaviors that have yet to settle from the pandemic. And as we charge into 2021’s prime gift-getting period, retailers turn a wary eye toward their prospects, with those looming labor and inventory shortages.

E-commerce 100

E-commerce Retail Strategic planning Strategize 100

Martech

AUGUST 17, 2021

. “Entries that show the challenges they had to overcome that are outside of the norm (the scrappy startup against goliath, goliath showing it can innovate still against the scrappy startups stealing market share, etc), which might be market conditions, a business change, etc.” ” – Brad Geddes.

Engineering 106

Engineering Campaign Clients Market share 106

SaaStr

JULY 29, 2021

SalesLoft, the First Ecosystem Partner of SaaStr Annual 2021 Conference . SAN FRANCISCO, CA – June 22nd, 2021 – SaaStr Annual , the world’s largest non-vendor B2B software conference, is proud to announce that SalesLoft will be joining the conference this year as a partner exhibiting the first ecosystem in the conference’s history.

Promote 103

Promote Government Contract B2B 103

Hubspot

JUNE 3, 2022

As of Q4 2021, Apple controlled roughly 56% of the US smartphone shipment market share. Since Apple is so dominant — relative to its competition in the space — it has the flexibility to raise or lower prices and dictate how the market responds. For instance, Apple lowered the price of the iPhone 12 to $799 in 2021.

Price 77

Price Market share Up-sell Follow-up 77

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. SEATTLE, Feb. “Sales enablement is about more than sales.

Growth 129

Growth Strategize Sales Contact 129

ConversionXL

JANUARY 8, 2021

in the Empire Business (@robertoblake) January 3, 2021. The future of marketing and branding depends on our capability to shift from this competitive mindset to a creative mindset. In 2021 gonna do even more as I'm getting better at it. pic.twitter.com/ipwfnTafep — Neville Medhora (@nevmed) January 7, 2021.

Non-Profits 134

Non-Profits Product Strategize Drivers/motivators 134

SaaStr

AUGUST 13, 2024

Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4: 4: You may be falling out of product market fit. You should determine if you’re gaining or losing market share every month, if you can, every quarter, at minimum. At a bare minimum, you should gain market share.

Growth 104

Growth Quota Niche Finance 104

Martech

FEBRUARY 7, 2024

This is especially true in the finance industry, where establishing trust with genuinely helpful content is crucial in today’s competitive market. Consumer trust in financial institutions has fallen nearly 30% since 2021. Reception marketing powers the strategy behind WalletHub and Bankrate.

UX 89

UX Trust Education Finance 89

Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7% in 2022, after growth of 19.7%

Launch 64

Launch Government Strategize Sales 64

Search Engine Land

APRIL 6, 2023

One concern is that it could decrease the quality of content, as marketers may focus more on creating content optimized for search engines rather than providing value to readers. Not being connected to the internet is a second limitation that considerably limits the ability of ChatGPT to create helpful content.

Engineering 104

Engineering Legal Launch Referrals 104

SaaStr

DECEMBER 29, 2022

Everyone lowered the hiring bar a bit in the 2021 Boom. At least take market share. But launching a new, more enterprise / more powerful / better edition? That’s a value-add, done right. A bit more here. #7. Just move on from any underperformers. There’s no room to carry them anymore. And at least grow faster than them.

E-commerce 97

E-commerce Healthcare Promote Launch 97

SaaStr

JANUARY 17, 2021

— Jason BeKind Lemkin (@jasonlk) January 17, 2021. But if you are the #1 or #2 by market share, competition can slow you, but it doesn’t stall you out. Agreed, the entire content marketing platform category got to 10-30M in ARR before churn eventually made the category fizzle out. It’s not that hard.

Legal 145

Legal Growth Start-ups Up-sell 145

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021. The company has 26% of ridesharing’s U.S. Dig deeper: CTV is growing, but not like retail media networks In-app ads. The new ad partnership with Rokt went live on August 9.

Drivers/motivators 91

Drivers/motivators Real Estate Retail Networking 91

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.”

Launch 85

Launch Engineering Gaming Territory 85

Search Engine Land

OCTOBER 13, 2023

While Google commands the majority of global search engine usage, boasting over 90% market share, a 2021 survey by Jumpshot revealed that Amazon’s search volume comprises 54% of all product-related searches in the United States. Let’s get these out of the way.

Real Estate 129

Real Estate Commission Conversion Trust 129

SaaStr

OCTOBER 27, 2023

Your initial product exhausts the market, and once you approach 10% market share in your core ICP, things will start to slow down. Ask yourself, am I approaching 10% market share in my core ICP? As a founder and investor for over a decade, Lemkin never looked at public multiples until 2021.

Strategize 99

Strategize Growth Niche Quota 99

Search Engine Land

MARCH 7, 2023

Google brings Full Coverage news to search results 2021: Google announced it was bringing the “Full Coverage” feature you can find in Google News directly to Google Search. Bing And Google Gain Market Share While Yahoo Drops 2012: Yahoo’s decline since 2011 was significant.

Engineering 81

Engineering Launch Networking Entertainment 81