Search Engine Land

NOVEMBER 14, 2023

Push the Performance Max limits Performance Max campaigns, introduced by Google in 2021, have transformed online advertising, allowing advertisers to reach audiences across Google’s vast network with a single campaign. Although Performance Max offers significant benefits, challenges still exist due to limited visibility and tracking.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

ConversionXL

JANUARY 8, 2021

in the Empire Business (@robertoblake) January 3, 2021. The future of marketing and branding depends on our capability to shift from this competitive mindset to a creative mindset. In 2021 gonna do even more as I'm getting better at it. pic.twitter.com/ipwfnTafep — Neville Medhora (@nevmed) January 7, 2021.

Non-Profits 134

Non-Profits Product Strategize Drivers/motivators 134

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.”

Launch 85

Launch Engineering Gaming Territory 85

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 81

Trust Objectives and Key Results Engineering Negotiate 81

Search Engine Land

FEBRUARY 2, 2023

Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Real Estate 88

Real Estate Retail Engineering Campaign 88

Search Engine Land

JANUARY 24, 2023

Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. By creating a more competitive market, search marketers can benefit from better search options and more competitive pricing. ’ I hit him with that handy dandy stat.

Campaign 86

Campaign B2B Networking Price 86

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The new Bing failed to take any market share from Google after six months. That’s just not what we do.”

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

MARCH 10, 2023

Google Search Console rich results report updated 2021: Google tweaked some of the job posting structured data requirements and also how it checked the validity of FAQ and Q&A structured data. Bing’s Market Share Up For Third Straight Month: Hitwise 2010: Hitwise showed Bing gaining share for the third straight month, and its 9.7%

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

ConversionXL

DECEMBER 9, 2020

With the recent launch of GA4 , it’s clear that Google will continue to go after the market-share of popular paid analytics and testing tools—it’s difficult to compete against one of the world’s biggest brands and the price of free. (Optimizely and VWO earned the exact same number of mentions.).

Conversion 111

Conversion Represent Launch Promote 111

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. 2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Also on this day.

Engineering 91

Engineering Non-Profits Electricity Networking 91

Search Engine Land

FEBRUARY 24, 2023

Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S. Yahoo Answers Gets A New Look 2010: Yahoo announced a fairly substantial overhaul of how Yahoo Answers looked and worked.

Negotiate 119

Negotiate Launch Electricity Networking 119

Search Engine Land

MARCH 14, 2023

Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. Once you’ve achieved a high impression and market share of that business, how do you continue to make money? So, have I convinced you yet?

Campaign 88

Campaign Networking Up-sell Conversion 88

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. Yet, in 2021, Shopify posted record sales, growing 113% year-over-year and doubling in brand value to $828 million. When they’re in the market, they’ll remember you. Market share.

Trust 94

Trust Follow-up Campaign CRM 94

Search Engine Land

SEPTEMBER 11, 2023

Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data from March 2021. Using value-based bidding in low variability scenarios What if your products or services are priced similarly? Could you still benefit from value-based bidding?

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

ClickFunnels

JUNE 24, 2021

Read our Keap review: “Keap Review For 2021 – Features, Pricing & More”. She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients. And it pays to be organized! Salesforce.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing. Both companies suffered from a fatal lack of marketing. We’ve proven that we can build great tools.

Product 110

Product GTM Construction Launch 110

SaaStr

AUGUST 12, 2022

You’re a repeat founder, so I think almost any time through 2021, people would want to at least meet you. Jason Lemkin: So until you have achieved high market share in any segment, don’t let these so-called recessions be an excuse or spook you. Pricing can create lots of friction in sales and marketing.

Price 74

Price Pipeline Meeting Follow-up 74

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? But one of the most interesting changes that Algolia did, was remove these pricing tiers. Two, they’re screwing around and spending too much time on pricing. Jason Lemkin: Well, look. That can work.

Price 84

Price Product Start-ups Niche 84

Heinz Marketing

JULY 20, 2020

” We looked at the moment of price increase, “why pay?” So, I don’t think you need a separate team, because everybody might go into a territory and say, “This morning, I’ve got a product that’s got 8% market share. ” We looked at upsells, we call, “why evolve?”

Pipeline 102

Pipeline Sales Up-sell Presentation 102

Salesforce

APRIL 28, 2022

This leveling off was inevitable given that global digital sales soared 57% in 2020 and 16% in 2021. This leveling off was inevitable given that global digital sales soared 57% in 2020 and 16% in 2021. Worldwide, consumers are facing historic levels of inflation that haven’t let up since early 2021.

Retail 98

Retail Cross-sell Sales Growth 98

Hubspot

AUGUST 22, 2022

Sales Rep Performance in 2021 vs. 2022. Let’s start by taking a look at how the sales field has changed from 2021 to 2022, and dive into the biggest sales trends of the year. Goal 4: Winning More Market Share. Another top goal among sales professionals is winning more market share. The Top Sales Goals.

Cross-sell 64

Cross-sell B2C CRM Sales 64

SaaStr

MAY 27, 2024

Public valuations are still at a fraction of their 2021 peaks, but seed rounds are more expensive than ever. To IPO, companies need to triple their market share in their core market and have a churn rate of less than 3-4% per month. Jason Lemkin discusses why pricing is worse than ever for startups.

Growth 83

Growth Price Market share Start-ups 83

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. The costs associated with building or buying software go deeper than resources and price tags.

Technology 96

Technology Technology Launch Transportation 96

Search Engine Land

JANUARY 24, 2023

Google’s advertising business has drawn criticism for its market positioning, as it operates on multiple sides of the market, giving it unique insight and potential leverage. Google denies that it dominates the online advertising market and points to the market share of competitors like Facebook.

Advertising/ Marketing 86

Advertising/ Marketing Government Retail Market share 86