SaaStr

JULY 5, 2024

The best demand-gen marketers are machines who generate pipeline and brag about what they did. They only focus on limited digital stuff with instant ROI, but you can’t build pipeline that way. You have to grow just as fast as in 2021 and burn less. The transition from 2021 to 2023 was brutal. Building pipeline takes time.

GTM 83

GTM Cross-sell X-functional Pipeline 83

SaaStr

FEBRUARY 27, 2024

x in this case, you would already be at break even. In 2023 alone, Sapphire saw AE sales quota attainment drop in H2 to 60% from 90% in H2 2021. Scenario 2 For the same 36 sellers, you’re seeing an AE to SDR ratio closer to 1:1, which is a fair attempt to boost pipeline generation and take prospecting responsibility off the sellers.

Go To Market 109

Go To Market GTM Non-Profits Quota 109

Veloxy

SEPTEMBER 28, 2021

Over 90% of marketers say prospects expect a personalized experience in 2021. However, the most vital function is to build trust and create a long lasting business relationship. Any strong opinions about X in your team? What are the top proprieties regarding X for this quarter? The research backs it up.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. But to the extent that marketing is held accountable to close loop impact on attributable ARR and pipeline, they get it.

Growth 82

Growth Contract Pipeline B2B 82

SaaStr

AUGUST 7, 2020

Since March 15th, was there a trigger point where maybe I had a project that I was talking to Coupa, it might be a 2021, 2022, 2023 long term deployment because you have many enterprise customers. You can see it right behind you going across the bridge but can you see 10 X? Where are we in terms of stage of pipeline?

Price 86

Price Retail X-functional Healthcare 86

SaaStr

AUGUST 26, 2022

For a long time, until this boom, until the 2019-2021 boom, crossover funds would be very careful. X this year. You don’t have to do every single function to still get a customer. For all these types of categories, I know it’s trite, but you just have to find your 10 X feature that someone will buy.

Quota 98

Quota Growth Product Closing 98

SaaStr

SEPTEMBER 13, 2020

” Did you hire the wrong first generation management team because you hadn’t done those functional areas before? And so I deserve 40 X ARR because I know, I know, I know, but it’s not fair, Henry. It’s super efficient in generating leads and driving them through the pipeline with automation.

Non-Profits 92

Non-Profits Strategize Trust Growth 92

SaaStr

JULY 8, 2020

Aileen Lee: Yeah, and they’ve got referenceable customers, they’ve got pipeline, they’ve got funnels. Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. What if nobody can get on a plane until summer of 2021 the earliest?”

Pitch 84

Pitch Start-ups Up-sell Technology 84

Search Engine Land

DECEMBER 5, 2023

This is why Google uses “​​hundreds of algorithms and machine learning models, none of which are wholly reliant on any singular, large model,” according to a blog post Nayak wrote in 2021. Documents from 2018 and 2021 highlight a few issues with human raters: Raters may not understand technical queries.

Objectives and Key Results 145

Objectives and Key Results X-functional Launch Presentation 145

SaaStr

NOVEMBER 21, 2020

I look at my experience through those companies, and I learned a lot about enterprise software sales, about buying patterns, about functions like product management and product marketing, and how they fit into a well functioning and operating company. It just made it a lot easier for us to scale up Salsify as we found success.

E-commerce 117

E-commerce Manufacturing X-functional Retail 117