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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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Your First 100 Days as a New Chief Information Security Officer

Smarter With Gartner

“Those who approach the role with a strong, strategic plan for the first 100 days are likely to enjoy success,” says William Candrick , Director Analyst, Gartner. Download eBook: 2021 Top Priorities for Security and Risk Management Leaders. Create a prioritized list of three to five strategic priorities that address those gaps.

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Crypto Trading Best Practices Every Investor Must Follow

Sales Pop!

For example, experts predict that yuan pay coin price will witness a massive surge by November 2021. You can create a strategic plan and pick the currency while it is still cheap. Following trending news keeps you a step ahead, while you can go the extra mile by going through expert analysis.

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10 questions to ask when auditing your email program

Martech

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. A pitch for bringing back the strategic planning session.

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Are Blogs Dead in 2021? We Asked 10 Marketing Experts

Hubspot

And if you make an investment that is rooted in a strategic plan — that investment should return dividends for years (maybe decades) to come.". There's a reason why the top musicians and artists still do promotion prior to their latest album release," says Simmonds. Marketing isn't to be seen as just an expense. It's an investment.

Angle 101
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Removing Gatekeepers From Your Marketing

Hubspot

As external factors force leaders to pivot quickly at a time where collaboration and strategic planning is more difficult than ever before, gatekeepers cannot be tolerated. Answering these questions will help ensure that you're able to adapt to whatever 2020 (or 2021) has in store for you.

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How work management tools are connecting marketing teams and processes

Martech

Roughly 17% of businesses in the survey replaced them this year, up from 15% in 2021. We noticed that a lot of our users were using Monday.com for marketing purposes such as project planning, strategic planning, SEO, rebranding campaigns and product launches,” said Galit Avior, a product manager for the company.

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