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3 Themes Surface in the 2021 Hype Cycle for Emerging Technologies

Smarter With Gartner

Download Now: 2020-2022 Emerging Technology Roadmap for Large Enterprises. NFTs are also one of the additions to the Gartner Hype Cycle for Emerging Technologies 2021, which highlights the 25 breakthrough technologies that will have the most significant effect on business and society over the next two-to-ten years.

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Sales AI: How to Accelerate and Increase Sales in 2021

Veloxy

We already know that AI technology can drive vehicles, but did you also know that it can drive sales? According to a State of Sales Report from Salesforce, business leaders expect sales AI adoption to balloon faster than any other technology. Now picture all this speed and power applied to a sales and marketing technology!

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Highspot Ranked a Fastest Growing Company in North America on the 2021 Deloitte Technology Fast 500™

Highspot

17, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced it ranked No. 146 on the Deloitte Technology Fast 500 , a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech and energy tech companies in North America, now in its 27th year.

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4 Must-Have Technologies That Made the Gartner Hype Cycle for Cloud Security, 2021

Smarter With Gartner

Download now: 2021 Hype Cycles: Innovating Delivery Through Trust, Growth and Change. Cloud security is the fastest growing segment in the market for information security technology and services, with particular interest in innovations to support remote working and digital business acceleration. Secure Access Service Edge (SASE).

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Podcast advertising spend surged in 2021

Martech

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Technology brands became the biggest spenders, pushing media into second place. The post Podcast advertising spend surged in 2021 appeared first on MarTech. Why we care. Meet us where we are.

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Gartner: Marketing budgets slashed in 2021

Martech

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.