Hubspot

SEPTEMBER 12, 2024

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. While the pandemic normalized remote work, I still find in-person meetings at conferences and tradeshows crucial to building real relationships with your prospects and gaining their trust. That process has changed dramatically.

B2B 81

B2B B2C Tradeshows Contract 81

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Heinz Marketing

OCTOBER 28, 2020

Part of the allure of a tradeshow or conference was walking through the exhibitor hall to discover new brands organically. With October behind us, there’s no better time to start planning for 2021. How will you keep that momentum going into 2021 and beyond?

B2B 139

B2B Tradeshows Technology Technology 139

SaaStr

NOVEMBER 9, 2020

Most tradeshows and events in China are running at their maximum allowed capacity pre-Covid, with the delta being mainly from lack of travel. Plan 2021 like you are going to rock it. So now is the time to rock it in 2021. They seems to always do that. Let’s take a look over in China. Be aggressive. Raise the round.

Tradeshows 132

Tradeshows Retail Promote Meeting 132

Martech

JANUARY 20, 2022

Half of Marketers Expect to Attend an In-person Event in 2021. Source: The Virtual Event Tech Guide 2021 from EventMB. Are you producing a tradeshow with lots of sponsors, and therefore attendee/sponsor interaction is the goal? Source: MarTech Event Participation Index. It’s just not like being there.

Objectives and Key Results 139

Objectives and Key Results Networking Presentation Entertainment 139

SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again.

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. July 21, 2021. Will that continue? Will we revert back?

B2B 62

B2B Agriculture Tradeshows Manufacturing 62