Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. How to engage prospects. Live streams also became popular.

B2B 143

B2B Drivers/motivators Prospecting Engineering 143

SaaStr

SEPTEMBER 30, 2022

Let’s all be clear, 2021 was insane: * SPACs worth billions with no revenue * Multiples magically tripled * Fintechs with 10% GMs worth same as 80% GMs * #5 in market got same premium as #1 * Growth stage seen as free money * Seed VCs bought in $3B-10B rounds vs sell. Discipline was lost in burn rates in 2021 and early 2022.

Growth 132

Growth Follow-up Up-sell Sell 132

SaaStr

DECEMBER 9, 2024

It’s not 2021 again, but so much has changed as the year ends: Many top SaaS and Cloud stocks are up +40%-60% or more in the back half of the yea r. Many SaaS leaders are now benefitting from selling AI. Not everyone has benefitted from selling AI to their base. Now not everyone is up. That SaaS was Dead.

Growth 121

Growth Up-sell Pipeline Start-ups 121

Heinz Marketing

FEBRUARY 4, 2021

I was honored recently to be a part of another great RevTech Summit 2021 , an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels. Selling channels traditionally, getting in front of doing traditional sales calls has not come back.

Negotiate 140

Negotiate Cross-sell Prospecting Up-sell 140

Martech

AUGUST 6, 2024

One possible solution for that would be to have the company sell off Chrome and perhaps prevent Google from being a default search choice for some time. Breaking up may be good to do “One of Google’s biggest advantages in the AI market is its ability to integrate the technology across its various services seamlessly,” said Hollerbach.

Non-Profits 131

Non-Profits Engineering Price Market share 131

Partners in Excellence

SEPTEMBER 11, 2021

I had been helping a client set up their distribution network in the region. We traveled all over, meeting with dozens of distributors, developing business plans, kicking off their selling programs. On the morning of September 11, I was sitting in my office, catching up on 3 weeks of stuff that had piled up.

Territory 132

Territory Represent Networking Follow-up 132

Heinz Marketing

JANUARY 15, 2021

Spend time listening to them and see if you can share any industry knowledge that might help them succeed before trying to sell them anything. Then work your way up to focus on the benefits your company can help solve for them. The post Sales Prospecting Techniques for 2021 appeared first on Heinz Marketing.

Technique 138

Technique Prospecting Manufacturing Sales 138

Sales Hacker

DECEMBER 10, 2024

His path to Levelset was serendipitous he had tried to sell Wolf health insurance, thinking the company was much larger than it actually was. With no background in software sales, he had to quickly pick up the ropes of B2B selling, making numerous mistakes along the way.

GTM 109

GTM Construction Quota Growth 109

SaaStr

FEBRUARY 7, 2025

As fast and as furious as 2021. #2. Competition is Way, Way Up. Did you step up? The Ones That Cant Keep Up Are Being Left Behind The pace of innovation has accelerated. Those still basically selling the same products as in 2021 are falling far behind. #7. HyperGrowth is Back. But so what? Why isnt that you?

Legal 93

Legal Contract B2B Growth 93

Heinz Marketing

NOVEMBER 9, 2021

2021 Key Findings. Personalized engagement will continue to be a major selling point for Conversational Marketing solutions. Leveling Up Your 2022 Strategy with Conversational Marketing. The post New Research: Drift – 2021 State of Conversational Marketing appeared first on Heinz Marketing. Patience is scarce.

Conversion 121

Conversion B2B User Experience Pipeline 121

ClickFunnels

JANUARY 28, 2022

The post Convertri Review For 2021 – All You Need To Know About Convertri appeared first on ClickFunnels. Not only are the videos served up almost immediately but the page content can be adjusted based on how much of the video the visitor has watched. Consequently, if their system goes down, your pages will stay up.

A/B testing 148

A/B testing Launch Price Up-sell 148

SaaStr

APRIL 24, 2021

You pay a subscription for websites to help you sell stuff. That ends up acting a lot like a traditional SaaS software contract at a practical level. In 2021+, Yes. Shopify has exploded to $3B+ in ARR and a $135B Market cap, growing an incredible 96% during Covid. And yes, it’s a software company. Call it ARR.

Contract 144

Contract Price Contact B2B 144

Gong.io

DECEMBER 27, 2021

And the (counter intuitive) ideal length for a follow-up prospecting email. To help you get the most out of your year end, I pulled together the 5 best data-backed tips of 2021. . Tip #2: Beware of selling with slides. In other words, when you use slides, you end up talking to the slides instead of to your buyer. .

Negotiate 127

Negotiate Price Contract Sales 127

Iannarino

JUNE 29, 2021

You might still start this pitch by sharing information about your company, but follow up by extolling the tremendous value in your products and services. As they went from selling products to selling “solutions,” salespeople had to identify and solve each client’s specific problems.

Clients 344

Clients Price Technology Technology 344

SaaStr

FEBRUARY 16, 2024

And for many in SaaS, especially those that sell mainly to startups and tech, it’s often been a rough 2 years. Well, the best in SaaS and venture and Cloud are not just still growing at epic rates, but they’re acquiring so much funding … they can still run the 2021 playbook. So can you pay less these days?

Growth 127

Growth Up-sell Sell 127

Iannarino

JULY 30, 2021

The same trend has made many best practices so prevalent that entire swaths of selling are now fully commoditized, making many sales conversations transactional rather than consultative. But consider a May 2021 CNBC article, titled “Jamie Dimon, fed up with Zoom calls and remote work, says commuting to offices will make a comeback.”

Technology 306

Technology Technology Clients Meeting 306

Iannarino

JANUARY 9, 2022

Not Occupying the One-Up Position: In any relationship between two people, one of them will be One-Up and the other One-Down. Instead, the person who is One-Up has the knowledge and experience to lead the other. The person who is One-Down needs the person who is One-Up to help them improve their results.

Negotiate 161

Negotiate Intrinsic Clients Sales 161

Iannarino

JULY 21, 2021

His main goal, though, was to sell his solution, something his email made perfectly clear. Any conversation about your competition takes up time that would be better spent in a conversation that creates value for the client. There is nothing wrong with being an expert on what you sell. A Self-Oriented Approach.

Cold Call 301

Cold Call Cross-sell Gaming Clients 301

SaaStr

SEPTEMBER 16, 2021

The overwhelming participation by both Founders and Investors at the upcoming SaaStr Annual 2021 exemplifies this. You can still buy tickets here before we sell out. Yousuf Khan, Partner – Ridge Ventures – presenting “Selling to the Modern CIO”. Email us here if you have questions. . We raised our $2.8m

Meeting 123

Meeting GTM Legal Presentation 123

Martech

SEPTEMBER 20, 2024

That’s an increase of nearly 50% in the previous 12 months and three times as many as in 2021. Follow up with them regularly about this. In the end, all companies sell the same product: trust. Email: Business email address Sign me up! Furthermore, these breaches are expensive and slow to be discovered. Dig deeper: U.S.

Government 117

Government Legal Contract Commission 117

SaaStr

FEBRUARY 24, 2025

So few having been doing M&A and acquiring start-ups for longer than Steve Mitzenmacher. In His 20+ Years Acquiring Startups, He’s Never Called Up a Founder to Acquire Them “Out of The Blue” Never. I’ve screwed this up too a few times, and I really regret it. So Steve went from acquirer.

Price 104

Price Start-ups Up-sell Process 104

STAR Results

JUNE 3, 2020

Even though we are still social distancing and face to face selling may not resume until 2021, you are still responsible for sales results. What can you do to jump-start your sales and make up for any lost sales during the last several months? Your salespeople have had to adapt to selling via Zoom or telephone.

Closing 247

Closing Objectives and Key Results Sales Follow-up 247

SaaStr

OCTOBER 16, 2024

The bar has gone up, and it’s not just in AI. To set the stage, if you talk to any VC out there today, they will tell you that half of their investments which were growing at epic rates in 2021 are barely growing today. Crowdstrike is up and still grew 35%. So non-tech is strong, we all know AI is strong. Is there a bubble?

B2B 128

B2B Legal Cross-sell Growth 128

ClickFunnels

AUGUST 8, 2021

Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc. Our co-founders, Russel Brunson and Todd Dickerson, each had over a decade of experience selling online via sales funnels. The reason we are bringing this up is that all that extensive funnel building experience went into our software. Full Review.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Hubspot

SEPTEMBER 12, 2024

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs.

B2B 81

B2B B2C Tradeshows Contract 81

SaaStr

OCTOBER 23, 2024

Selling to Multiple Stakeholders If you sell into the Enterprise, you understand there are different stakeholders. If you screw up one payment, customers are going to be angry. The entirety of your company’s history of bill transactions is hard to build up again. This is true for BILL. 1% of GDP goes through BILL.

Customers 124

Customers Networking UX Engineering 124

SaaStr

MARCH 5, 2025

With decades of experience as both a founder and investor, David brings a unique perspective to the often-misunderstood process of selling a company. He joined SaaStr Workshop Wednesday LIVE to do a deep dive with Jason Lemkin on his 10 Point Checklist when you sell your startup.

Sell 84

Sell Negotiate Healthcare Drivers/motivators 84

Heinz Marketing

FEBRUARY 6, 2021

Selling Is A Human Process. Over the past 10 years, it seems we’ve been doing everything we can to take the human out of selling, without thinking of the consequences. 150+ Marketers Share Their Marketing Predictions for 2021. All the predictions you need for marketing in 2021 from some of the experts.

B2B 134

B2B Up-sell Market share Sell 134

Sales Pop!

SEPTEMBER 30, 2021

According to The Unbounce Conversion Benchmark Report , the median conversion rate for SaaS businesses in 2021 falls at 3%, with top performers managing to secure rates as high as 20% and over. Sell benefits, not functionality. In 2021, videos make for one of the most popular consumer engagement tools out there.

Product 211

Product Technique Niche User Experience 211

ClickFunnels

OCTOBER 20, 2021

Step #1: Identify Your Unique Selling Proposition. Note that this isn’t about coming up with a marketing word salad. Instead, determine what unique value your institution provides, then use that unique selling proposition to differentiate yourself. Simply identifying your unique selling proposition is not enough.

Lead generation 264

Lead generation Education Niche Up-sell 264

ClickFunnels

SEPTEMBER 28, 2021

The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react. Because sales funnels are the most effective way to sell online. What’s the Biggest Mistake People Make When Selling Online? billion in 2021.

Campaign 256

Campaign Product Niche Promote 256

ClickFunnels

JULY 5, 2021

You need to master digital marketing if you want to grow your business in 2021. Table of Contents Strategy #1 Set Up a Value Ladder Sales Funnel Strategy #2: Build a Popular Blog Strategy #3: Build a Popular YouTube Channel Want Russel To Teach You How To Build Your First Sales Funnel? Strategy #1 Set Up a Value Ladder Sales Funnel.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

Veloxy

DECEMBER 28, 2021

Helping You Sell Faster, Easier, and Smarter. While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. Sales acceleration software is so much more than selling faster. selling and generating revenue.

Non-Profits 200

Non-Profits Sales Inside sales Price 200

SaaStr

JULY 2, 2024

If we’re unpacking the reason for that number, the market run-up hasn’t been evenly distributed. If you look, the indexed returns of those names were up 71% throughout 2023, and if you’ve followed NVIDIA, they’ve gone even higher. Compare that to the high in the manic zero interest rate environment of 2021 at 25.1 It was 10.8

Non-Profits 121

Non-Profits Finance Growth Up-sell 121

Tibor Shanto

SEPTEMBER 27, 2021

He has also written more than 50 case studies about companies and numerous technical notes on various business topics, including strategy development and implementation, sales and marketing, leadership, pricing, and start-up issues. Sales Management That Works: How to Sell in a World That Never Stops Changing.

Price 144

Price Up-sell Sell Start-ups 144

ClickFunnels

OCTOBER 20, 2021

Want to sell more life insurance? Ask yourself: When you interact with potential customers… What questions come up again and again? At this stage, your aim is to help the potential customer by educating them, not to sell life insurance to them. Your lead magnet might be free but you still need to “sell” it.

Lead generation 242

Lead generation Niche Promote Up-sell 242

SaaStr

AUGUST 4, 2022

Atleryx, ZoomInfo have blow out quarters today, trade way up. And startups that had planned on a big up round this year are in many cases, really struggling. But one of the savviest PE firms decided it was undervalued on its way to $1B in ARR, and picked it up for 10x ARR. Not a crazy 2021 multiple. It’s jaw dropping.

Growth 131

Growth Up-sell Closing Sell 131