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New Research: Drift – 2021 State of Conversational Marketing

Heinz Marketing

Our research shows that businesses using Conversational Marketing create better digital customer experiences and achieve their pipeline goals. 2021 Key Findings. Overall frustration with B2B experiences is on the rise. Click here to access the full research report. Patience is scarce.

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How to get your email marketing ready for iOS 18

Martech

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. While this may improve user experience, it raises concerns about potential reductions in visibility and engagement for marketers. They are similar to the tabs used in Gmail.

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Highspot Increases the Performance of Sales Teams with Spring 2021 Release

Highspot

SEATTLE, May 20, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced its Spring ’21 release, delivering robust enterprise capabilities that help companies build a scalable, repeatable revenue engine.

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Optimizely to acquire NetSpring, launches Personalization

Martech

Customizable algorithms that self-adjust to deliver relevant user experiences. The digital experience generated for each individual visit is optimized using machine learning to surface content based on visitor attributes. Faster page-load speeds with the digital experience enhanced before it reaches the user’s browser.

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The SEO’s guide to Google Search Console

Search Engine Land

8, 2018: Google experiments with domain properties. 22, 2021: Google Search Console rolls out new design. Page Experience The Page Experience report in Google Search Console provides a glimpse of how user experience is on your website. The page experience report includes Core Web Vitals and HTTPS usage.

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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

We’ve seen content quality consistently be a key indicator of how your website will perform throughout a Core Update, so it’s always a good idea to stay on top of Google’s recommended best practices and produce content that meets your users’ needs – especially as compared to your competitors. 2021 has been a challenging year for many of us.

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How to Describe your SaaS Product More Effectively to Website Visitors

Sales Pop!

According to The Unbounce Conversion Benchmark Report , the median conversion rate for SaaS businesses in 2021 falls at 3%, with top performers managing to secure rates as high as 20% and over. In 2021, videos make for one of the most popular consumer engagement tools out there. It puts the user experience center stage.

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