Heinz Marketing

JANUARY 13, 2022

Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. . How the marketing, sales and customer/account management teams work together is also critical to success. Change across customer-facing teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

SaaStr

APRIL 1, 2022

And we’ll do an update of this incredible session LIVE with Henry at SaaStr Europa 2022 in sunny Barcelona on 7-8 June! Your GTM can mean the difference between success and failure. Schuck didn’t feel as though he recognized the value of his GTM earlier in the journey. Grab the last 20% off tickets here !! Key Takeaways.

GTM 107

GTM Account management Growth Strategize 107

SaaStr

JANUARY 12, 2024

People did invest a lot in CSM, and in 2021 and 2022, the CSM population grew roughly 20%. From 2022 to 2023, it grew 0%. Just fewer customers got coverage or CSMs got a bigger book of business to manage. Nick explained: “If you look at 2021 to 2022, the bubble peaks. People have always managed accounts.

Customers 126

Customers GTM Growth Clients 126

Highspot

FEBRUARY 1, 2024

in 2022, after growth of 19.7% Expanded account teams with more specialization and investment We unified our entire go-to-market (GTM) organization under Graham Younger in June and have been continuing to evolve our GTM to make the most of every customer engagement.

Customers 64

Customers GTM Account management Government 64

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This can be seen from hiring trends and also industry prominence.

GTM 109

GTM Customers Non-Profits Growth 109