Search Engine Land

AUGUST 20, 2024

What items would you place in the top left and right (high impact)? What items would you place on the bottom (low impact)? Look at the bottom and ask, do we even need to do all of these things in the first 3-6 months of this campaign? But always start with low-effort, high-impact initiatives. Processing.

High impact 91

High impact Clients Campaign Start-ups 91

Search Engine Land

DECEMBER 29, 2022

Below you’ll find links to the 10 most-read, must-read Search Engine Land PPC columns of 2022 that were contributed by our fantastic group of Subject Matter Experts. How to set up Performance Max campaigns the right way. The post Top 10 PPC expert columns of 2022 on Search Engine Land appeared first on Search Engine Land.

Engineering 113

Engineering High impact Launch Campaign 113

Martech

MAY 31, 2022

If your company engages in advertising campaigns, chances are you have already considered using the services of an agency. You can choose to outsource a specific campaign or your entire marketing vertical, depending on the requirements of your business. The decision to bring in external help is context-specific. Cost-benefit analysis.

Pitch 104

Pitch High impact Campaign Niche 104

Martech

SEPTEMBER 29, 2023

For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Technology 125

Technology Technology Government Legal 125

Martech

DECEMBER 6, 2021

Rank your team’s workload with a level of impact and effort rating. Focus on the projects with high impact; and even more so on the high impact projects that are low effort. Anything that is low impact and high effort, should be deprioritized to the new year. Make the most out of your slow season.

Click Through Rate 104

Click Through Rate High impact Consult Campaign 104

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

X-functional 116

X-functional Retail Launch Non-Profits 116

Search Engine Land

FEBRUARY 13, 2023

In her SMX Next 2022 session, she discusses the evolution of page search and what that means for advertisers and brands. Those tools have replaced the manual processes of bidding and campaign optimization, allowing page search managers to focus on more meaningful tasks. Maria Corcoran has been at Microsoft for about a year and a half.

Objectives and Key Results 80

Objectives and Key Results Territory Campaign Engineering 80