Martech

NOVEMBER 22, 2022

The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. To round out the lineup, the campaign also drafted TikTok influencer Khaby Lam and Twitch streamer Edwin Castro. Get MarTech! In your inbox. Processing.

Cross-sell 92

Cross-sell Sports Gaming Campaign 92

Search Engine Land

JANUARY 27, 2022

Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline. Please visit Search Engine Land for the full article.

Campaign 92

Campaign Launch Engineering Service 92

Martech

APRIL 26, 2022

Samsung Ads announces its new Total Media Solution, a full-service advertising solution that provides buyers with cross-platform management and measurement of campaigns. Samsung Ads rolled out its Onboarding Partner Program at the end of last year , with plans to continue to build out integrations into its DSP through the first half of 2022.

Launch 87

Launch Service Negotiate Campaign 87

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.

Campaign 90

Campaign Retail Follow-up Represent 90

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Source (Optmyzr internal data from May 2022.

Campaign 92

Campaign E-commerce Objectives and Key Results Profit margin 92

Search Engine Land

MAY 18, 2023

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. Setting up for success with Performance Max Embrace cross-platform advertising. Leverage Smart Bidding strategies.

Campaign 85

Campaign User Experience Launch Networking 85

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Additionally, search ads allow for easy activation, editing and keyword and creative adjustment both during campaign setup and while it’s live.

Campaign 109

Campaign Launch Growth Strategize 109

SaaStr

APRIL 1, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Europa 2022. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. No matter where they live.

Strategize 86

Strategize Launch Trust Campaign 86

Salesforce

JANUARY 25, 2022

In 2022, B2B marketplaces will be the real MVP. While customer retention and loyalty will always remain a major priority, new customer acquisition will be front-and-center in 2022 and beyond. Paid ads , search engine optimization , email marketing , and social media campaigns are now key to B2B success.

B2B 98

B2B Cold Call B2C Territory 98

Search Engine Land

MARCH 29, 2023

Google has released its 2022 Ads Safety Report, which highlights the measures taken by Google to prevent abuse while enabling its publishers and businesses of all sizes to continue using the platform to grow and reach their audiences. Int he 2022 Google Ads Safety Report, Google found: Over 5.2 The report findings. More than 6.7

Territory 61

Territory Launch Trust Campaign 61

ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. The post CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers appeared first on CXL.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

APRIL 4, 2023

In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. The post What ChatGPT means for your search campaigns appeared first on Search Engine Land. But what does the bot have to say about the topic?

Campaign 88

Campaign CTR Click Through Rate Construction 88

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. 2022 Oscars 5G portal. It was a great question. Technology used. Head-set VR, 3D virtual content, holograms.

Campaign 104

Campaign Gaming Education Technology 104

Martech

FEBRUARY 17, 2022

Read next: CTV and cross-channel advertising in 2022. While this might sound like a big fail, Glazer pointed out that Coinbase followed a sound strategy in the execution of the campaign. One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product.

Campaign 99

Campaign CTR Commission Follow-up 99

Martech

OCTOBER 1, 2024

Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns.

Retail 107

Retail Campaign Drivers/motivators Launch 107

Search Engine Land

JULY 19, 2023

Being able to work directly with Microsoft on Performance Max campaigns will also give advertisers more transparency and detail into that asset level of reporting. October 2022: Import Google PMAX campaigns not using Merchant Center – Microsoft changes its approach slightly by importing Google Max campaigns as DSA campaigns.

Launch 93

Launch Campaign Engineering Start-ups 93

Search Engine Land

OCTOBER 1, 2024

Should we consistently invest in PR or SEO instead of short-term campaigns? How do I increase the brand search for a new product launch? In this case, the growth in brand search interest started in the summer of 2022 but grew substantially in 2024. What media coverage caused YoY growth in brand search in 2024 from 2023 and 2022?

Electricity 95

Electricity Growth Strategize Launch 95

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

JANUARY 26, 2023

Google AdWords API launches In 2005, Google launched the Google AdWords API. It wasn’t until April 29, 2021 that Google would tell developers using the AdWords API they would need to upgrade to the Google Ads API by April 27, 2022. Google said API usage would be free, though activity was capped via a quota system.

Gambling 84

Gambling Launch Engineering Campaign 84

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. billion 2022: Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2

Engineering 117

Engineering Click Through Rate Campaign Launch 117

Heinz Marketing

MAY 24, 2022

It’s hard to believe we’re already almost halfway through 2022. Chances are you’re in full swing at this point, launching campaigns left and right in anticipation of hitting your quarterly goals. Launching a new campaign requires many moving parts and buy-in on all fronts. Happy auditing!

Campaign 109

Campaign Launch Follow-up Consult 109

Martech

OCTOBER 16, 2024

He sent off an email to Brinker asking if he ever thought about launching a trade show around martech. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts. This guy is talking to me!” But he did.

Education 124

Education Commission Engineering Technology 124

Search Engine Land

MAY 14, 2024

Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs).

CTR 100

CTR Campaign Legal Launch 100

Martech

MAY 23, 2024

Within the last two years, the company introduced Visual Suite and launched multiple B2B campaigns to support its AI-powered Magic Studio suite. Templates and instructions allow team members to create campaign briefs, social media posts and post-campaign reports. Canva Enterprise. AI-powered Photo Editor in Canva.

Launch 97

Launch Finance Campaign Technology 97

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards.

A/B testing 113

A/B testing Engineering Launch Drivers/motivators 113

Martech

MAY 14, 2024

Canva Launched in 2023, Canva’s Magic Studio suite of AI features automates and streamlines several labor-intensive design tasks. Midjourney Launched in 2022, Midjourney is highly regarded as one of the “best” AI image generators. Dig deeper: How AI enhances multimedia content creation 2.

E-commerce 103

E-commerce Launch Campaign Presentation 103

Search Engine Land

MARCH 3, 2023

She announced her departure in June 2022 and officially transitioned out of her COO role by August. Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.”

Launch 88

Launch Engineering Campaign Entertainment 88

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S., How do we bring that here?

Sports 99

Sports Gambling Entertainment Hospitality 99

Martech

OCTOBER 3, 2023

And sure enough, when Russia’s invasion of Ukraine happened [in 2022], the number one way that people ages 15 to 28 got their information about the war was on TikTok. The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine. million views. “We

Customers 110

Customers Cold Call Territory Launch 110

Search Engine Land

MARCH 21, 2023

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location. & NBC To Launch YouTube Competitor 2007: News Corp. Instagram product tags rolling out to all U.S.

Appointment 81

Appointment Engineering Sports Campaign 81

Search Engine Land

AUGUST 3, 2023

When new ad products are launched, particularly by industry giants like Google, brands should make sure they are paying close attention and not be so quick to dismiss the possible potential. It’s also important that marketers ensure they are constantly monitoring the performance of their websites and campaigns. Why we care.

Product 96

Product Promote Engineering Campaign 96

Martech

MAY 13, 2024

We drove an awareness campaign both through traditional channels like email and social media, as well as via in-app messaging. The end result was a successful community launch that garnered over 2,000 users in only three months. Keep reading to learn about the myriad benefits of having a user community for your business.

Growth 100

Growth B2B Launch Follow-up 100

Martech

FEBRUARY 10, 2022

They launched TimePieces, which is a collectible and has utility. In 2022, you’re going to hear a lot more about NFTs, and there will be winners and losers. Read more: 4 key strategies for NFT brand launches. Time is a great example.

Service 93

Service Launch Gaming Technology 93

Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Launch Cart’s LaunchAds.ai streamlines and enhances advertising campaigns across major digital platforms, including Facebook, Instagram, Google, YouTube, Snapchat, LinkedIn, Spotify, and TikTok.

Cross-sell 91

Cross-sell Territory Price Launch 91

Search Engine Land

JULY 31, 2023

This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion moving forward. Please have a look at the full announcement here. Why we (still) care.

Drivers/motivators 90

Drivers/motivators Campaign Growth Engineering 90

Search Engine Land

SEPTEMBER 11, 2024

If you have an ad schedule in your campaign (e.g., Google Ads requires you to assign them to campaigns, whereas on other platforms, you can assign budgets to ad groups or ad sets. Poor Account structure: Brands will run 100 campaigns, with poor segmentation, spread the budget super thin, then wonder why they are not profitable.

Profit margin 92

Profit margin Campaign Retail Up-sell 92

Search Engine Land

MARCH 7, 2023

Also on this day Member of SEO community and her two children killed in Ukraine 2022: Tatiana Perebeinis, the chief accountant of SE Ranking, was one of four people killed in a Russian attack in Irpin, Ukraine. Bing auto-tagging comes to Shopping Campaigns, Image Extensions 2016: Ad group tracking was also enabled via the utm_content tag.

Engineering 81

Engineering Launch Networking Entertainment 81