Remove 2022 Remove Click Through Rate Remove High impact
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MOPs Rundown: Maximize your resources during a time of peak capacity

Martech

Rank your team’s workload with a level of impact and effort rating. Focus on the projects with high impact; and even more so on the high impact projects that are low effort. Anything that is low impact and high effort, should be deprioritized to the new year.

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. There are 1,242 high-impact keywords we identified across all 23 websites. We are analyzing 628,000 monthly organic visits (driven by the 1,242 high-impact keywords seen above).

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Why starting small with AI pilots before scaling is a mistake

Martech

Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals? Prioritize use cases based on impact and feasibility. Start with projects that have the potential for high impact but are also feasible, given your current resources and capabilities.

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How Google ending continuous scroll could impact ORM

Search Engine Land

Continuous scroll was introduced on desktop in December 2022 and on mobile in October 2021 , meaning its desktop lifespan lasted approximately a year and a half. A Google spokesperson explained that the decision to revert to pagination aims to make the process of scrolling through search results faster and more efficient for users.