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How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

With LLMs capable of providing detailed answers, consumers are likely to move away from simple queries (e.g., “car insurance,” “running shoes”) toward more complex, conversational searches (e.g., “How much is car insurance for a 2022 Accord?”). 1, 2022–Nov. 1, 2022–Dec. 1, 2022–Dec.

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Google CEO on SGE and Search evolution: ‘We’ll get it right’

Search Engine Land

They won’t reveal any real data to us about whether AI answers are driving clicks to websites, click-through rate data, or advertising performance data on what we are calling CHERPs, or Chat Engine Results Pages. I am confident we’ll be able to get that right through this transition,” Pichai said.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. A playbook does exactly this.

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How True Classic uses post-purchase experiences to increase revenue

Martech

Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years. In 2022, the brand opened its first five retail stores. and the in-order rate is up 22.5%.

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This day in search marketing history: February 2

Search Engine Land

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. billion 2022: Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2

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20 Mobile Email Marketing Stats That'll Make You Better at Your Job

Hubspot

By 2022, Statista anticipates that more than 333 billion emails will be sent each data. Globally, the average email open rate was 22.15% in 2019. Average email click-through rate is 3.43%. while th average click-to-open rate is 15.49%. Econsultancy, 2019). Email Metrics and Benchmarks. Image Source.

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AI for SEO content creation: 5 real-world examples

Search Engine Land

LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. Over three weeks in December 2022 and January 2023, the team conducted A/B testing with ChatGPT-generated headlines.