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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

So, how can marketers align every department for a consistent customer experience? Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. How to create a marketing playbook. How market share and revenue have grown. Target market.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Now, reluctantly, Google is, too.

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This day in search marketing history: January 16

Search Engine Land

2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser. Overall click volume increased 19 percent, and CPCs ticked up just 3 percent. Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4. search market share.

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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Voice shopping is projected to grow to $40 billion annually by 2022—a 20-fold increase. Stuart Shaw, Head of Search and Strategy at Zazzle Media , relayed the outcome of a recent market analysis for one of his clients: Amazon enjoyed twice the market share compared to any other competitor.

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Why starting small with AI pilots before scaling is a mistake

Martech

Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share.