How the Google leak confirms the significance of author and publisher entities in SEO
Search Engine Land
JUNE 6, 2024
Brand SERP click-through rate. This is niche notability. Trusted and famous in a niche beats trusted every day of the week. Mentions of “website” were replaced by “website owner” (a.k.a. publisher). There are now 20 mentions of “website owner.” Brand search volume. The guidelines mention content creator 140 times.
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