SaaStr

JUNE 3, 2022

We’re so close now to the official start of SaaStr Europa 2022 on 7-8 June in Sunny Barcelona! Kick off to SaaStr Europa 2022 with SaaStr CEO Jason Lemkin. 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel. 2022 SaaStr Europa, 7-8 June in Barcelona, right by the beach. See you there!

Networking 109

Networking GTM Meeting Growth 109

SaaStr

NOVEMBER 1, 2022

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’. Most companies expect to miss 2022 targets but it is far from a doomsday. . Learnings on GTM. Proximity to customers helps too.

GTM 117

GTM Niche Cross-sell Contract 117

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue. This was a collaboration piece between our network of GTM leaders and Kyle Poyar.

GTM 119

GTM Pipeline Finance Growth 119

SaaStr

AUGUST 8, 2022

But in 2022, you need your VPs to work together like a tightly oiled machine, and trust us when we say, the ones that started since 2020 are not as dialed-in with the rest of the exec team. . You cannot attend all the sessions yourself, not even close. With sessions like… Optimizing GTM for PLG . Back in ye-olde-days (i.e.

GTM 98

GTM Launch Networking Growth 98

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. Owner’s journey sets the stage for Kyle’s top three lessons for building GTM efficiency.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Help your team close more deals. This report is jam packed with data and insights that are incredibly valuable for GTM leaders.

GTM 115

GTM Sales Pipeline Growth 115

Martech

JANUARY 27, 2023

As we closed in on the end of the year in December, the finish line seemed awfully far away. Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., We made it to 2023!

GTM 141

GTM Drivers/motivators Legal Retail 141

SaaStr

NOVEMBER 4, 2022

Since the start of 2022, the focus of SaaS leaders has changed from growth at all costs to sustainable growth and being default alive. CAC payback factors in all the health indicators of your business: GTM efficiency, ARR growth, churn rates, and gross margin. Invest early in partnerships to drive a multiplier effect in GTM.

Growth 19

Growth GTM Cross-sell Non-Profits 19

SaaStr

DECEMBER 30, 2022

DigitalOcean has done that and grown beyond $150M in revenue in Q3 2022. As of December 2022, DigitalOcean serves over 620,000 customers in over 185 countries. Enter sales-driven product experience: A growth approach that uses your sales reps to guide qualified leads and close deals.

Niche 98

Niche Customers GTM Price 98

Sales Hacker

AUGUST 26, 2022

As of early August, more than 37,000 workers in the US tech sector have been laid off in mass job cuts so far in 2022.). For example, if a rep has pushed a deal to a close stage but there has been no activity in that deal in the last two weeks, the manager can immediately highlight this to the rep and mutually decide on the next steps.

GTM 107

GTM CRM Pipeline Contact 107

SaaStr

MARCH 7, 2023

A Look Back At 2022 Performance ICONIQ Growth leverages quarterly operating and financial data from 92 enterprise SaaS companies. It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. AE and SDR compensation is another tactic to align GTM with what you want.

GTM 70

GTM Growth Profit margin Contract 70

SaaStr

MARCH 6, 2023

As a result, the number of interactions needed to close out sales has increased by 75%. To thrive in the present market, companies must figure out how to close their sales execution gap. Consequently, sellers are grasping for new methods to close out deals. Tune your GTM approach to relate to how modern buyers want to buy.

B2B 98

B2B Growth GTM CRM 98

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Forecast prediction: Uses augmented analytics to offer insight on deals in the pipeline that sellers expect to close in a given period through an AI-driven predictive forecast recommendation at multiple levels of the sales hierarchy. See more top GTM jobs here. That’s it for this week.

GTM 97

GTM Negotiate Pipeline Contract 97

SaaStr

MARCH 20, 2024

Sam just finished 18 months at Founders Fund after joining in mid-to-late 2022. In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold. In 2020, 2021 and 2022, the trend in SaaS was to expand hires in sales, marketing, and other resources ahead of actually having the demand to feed them.

Quota 120

Quota Finance Drivers/motivators Growth 120

Hubspot

NOVEMBER 16, 2023

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Generative AI is a powerful tool that is increasingly becoming indispensable to GTM teams. Inbound GTM strategies are also taking a big hit. I don’t disagree with Yamini. It never came.

GTM 78

GTM Trust Cross-sell CRM 78

Hubspot

OCTOBER 31, 2022

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. Sales networking is about building meaningful relationships, rather than closing deals on the spot. Here’s a post that Nault shared on LinkedIn a few weeks ahead of HubSpot’s INBOUND 2022 event. Image source.

Networking 81

Networking GTM Referrals Tradeshows 81

Gong.io

APRIL 15, 2022

In 2022 (and beyond), automation is the key. . Revenue Intelligence means getting real-time feedback to inform fundamental changes in product direction and Go-To-Market (GTM) strategy. You’re telling me this deal will close in two weeks’ time, but no one has spoken to this customer in the last three weeks? Improved measurement.

CRM 62

CRM Pitch Up-sell GTM 62

SaaStr

OCTOBER 2, 2022

State of the Cloud 2022: The Centaur Report With Bessemer Venture Partners (Pod 593 + Video). How Long It Roughly Takes to Close a Deal in SaaS. SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge. The Best in SaaS Are Just Growing Faster Than Ever. I Mean, It’s Crazy.

GTM 117

GTM B2B Growth Closing 117

Sales Hacker

JUNE 16, 2022

Listen for the signals and the tells, so you can calibrate your GTM motion if needed. Keep a close watch on your KPIs : win rates, average deal cycles, and pipeline coverage, for example. Keep a close watch on your KPIs: win rates, average deal cycles, and pipeline coverage, for example. CMO of 6sense & GTM advisor.

GTM 112

GTM Sales Pipeline Inside sales 112

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. When researching vendors, a trusted place to start is The Forrester Wave : Sales Content Solutions, Q4 2022 report.

Government 52

Government GTM Sales Strategic partnership 52

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Scott Barker: Hello and welcome back to the GTM podcast. And then I left, um, I left DocuSign in 2022. Rob Giglio: Yeah.

GTM 105

GTM Gambling B2B E-commerce 105

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 102

GTM X-functional Price Pipeline 102

SaaStr

JANUARY 29, 2025

Moving From Global GTM Operations to Region-Specific Ones Interesting this was called out, that generalist AEs and a matrix org led to too much of a U.S.-focus They aim to own it all, or as close to is possible. But it doesn’t happen overnight. And a few other interesting notes: #6. 63% Win Rate Vs. . #8. For 80%+ market share.

Non-Profits 111

Non-Profits GTM Construction Territory 111

Heinz Marketing

FEBRUARY 5, 2025

of total company revenue in 2022, up from 6.4% Double Down on GTM Fundamentals Your go-to-market (GTM) strategy must be lean, intentional, and fully aligned across teams. Heres what to prioritize: Pipeline-to-Revenue Conversion: Move beyond MQLs and focus on how marketing influences closed-won deals.

Growth 75

Growth B2B GTM Pipeline 75

Salesforce

MAY 2, 2022

Without further ado, here are the influencers who made our list for 2022. Head of GTM, GTM Buddy, Atlanta, Georgia. Why you should follow Belal: He’s a go-to-market (GTM) leader and advisor for early-stage startups, including two that went public, two that have been acquired, and one that is now a Fortune Unicorn.

Gaming 98

Gaming GTM Consult Sales 98

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This can be seen from hiring trends and also industry prominence.

GTM 108

GTM Customers Non-Profits Growth 108

Sales Hacker

DECEMBER 6, 2024

The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ).

GTM 113

GTM Customers Non-Profits Growth 113