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Why Google lost: The DoJ’s case in 11 slides

Martech

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. How was that market share gained?

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Is Google a monopoly? The DOJ’s case in 11 slides

Martech

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. How was that market share gained?

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Previously, creators could only share videos that were a maximum of 10 minutes. The new Bing failed to take any market share from Google after six months.

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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

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This day in search marketing history: February 17

Search Engine Land

Also on this day Google launches Google Business Profiles calls API 2022: Businesses could pull call history data from this API and into their CRM software. Google dropping follow and welcome offers in local listings 2022: Google: “Soon, customers will no longer be able to follow businesses on Google Search or the Google Maps app.”

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How to Boost Profitability with Digital Marketplace Capabilities

Salesforce

Consumer goods (CG) leaders report that implementing a marketplace is a top priority in 2022. A full 72% of companies that built a B2B marketplace experienced market-share growth. As an operator, you collect commissions from sellers while expanding GMV growth. B2C marketplaces are also realizing major profits.