Martech

SEPTEMBER 9, 2022

“There are some problems software can’t solve that need to be solved for our customers and for the broader B2B go-to-market community — and those are problems that really need to be solved by communities and networks.” Read next: Why marketing automation is both a challenge and a necessity.

CRM 111

CRM Networking Niche B2B 111

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Help your team close more deals.

GTM 117

GTM Sales Pipeline Growth 117

Sales Hacker

AUGUST 26, 2022

As of early August, more than 37,000 workers in the US tech sector have been laid off in mass job cuts so far in 2022.). Are all these quick measures to conserve cash in an effort to build runway going to be worth it? These can get captured from sources like CRM, email, phone calls, meetings, calendars, or other tools.

GTM 108

GTM CRM Pipeline Contact 108

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The goal is to streamline the “hand-off” of leads from marketing to sales. Help for the sales team.

B2B 121

B2B GTM Technology Technology 121

SaaStr

MARCH 6, 2023

The status quo approach of going to market and old-school selling methods will not be sufficient.” Up until 2015, CRM ruled king in sales. But a new competitor known as point solution would emerge to usurp CRM from its primary position. As a result, sales execution platforms became more proficient and accessible by 2022.

B2B 98

B2B Growth GTM CRM 98

Martech

MAY 16, 2022

She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. In the early days of growing her business, Alexander worked with an advisor and tried several CRM tools. “I’m

E-commerce 100

E-commerce CRM Retail Promote 100

Search Engine Land

AUGUST 22, 2023

If you’re a business that creates new pages annually for your Black Friday or Christmas sales (I’m looking at you /christmas-2022/), please stop. We also see trends like “in-store” searches tripling since the beginning of 2022, so we can’t ignore cross-channel impacts and their importance.

Campaign 87

Campaign Legal Retail Start-ups 87

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7%

Launch 64

Launch Government Sales Strategize 64

Hubspot

APRIL 1, 2024

Seller Sentiments About Inbound Lead Flow Fell Year-Over-Year Here’s some data we were looking at recently that shows the difference in seller sentiments for inbound lead flow comparing Q4-2023 to Q4-2022. It means sales and go-to-market motions are going to have to evolve. 20 different sales orgs.

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Sales Hacker

SEPTEMBER 2, 2023

Here’s what we use: CRM (SFDC), Sales Acceleration (SalesLoft), Forecasting (SalesLoft), Conversation Intelligence (Gong), Data (custom in-house), Automation (Momentum). I am super unimpressed with the current Go-to-market tech stack options…If I found the right team to start a company to take out all of them I would.

GTM 97

GTM Negotiate Pipeline Contract 97

Martech

MARCH 10, 2022

If you have a smaller contact list (e.g., <100 contacts), you can use your (likely) existing tech to implement an ABM program, including your: CRM structure Email system Deal flow/lead platforms Data modeling Ad performance dashboard. Account-based marketing: A snapshot. Crawl before you walk before you run. Measurement.

E-commerce 106

E-commerce Growth Cross-sell Objectives and Key Results 106

Heinz Marketing

JULY 26, 2021

And now that we can get back to normal, a lot of those adjustments are becoming fixtures as part of people’s go-to-market strategy. I used to joke with you and your team about getting the bacon button in the CRM. We don’t know, but we’re just going to hopefully blast a bunch of stuff out.”

Pipeline 111

Pipeline Sales Prospecting Campaign 111

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. In 2022 (and beyond), automation is the key. . Hard stop. . That’s all. Not so fast, my friend.

CRM 62

CRM Pitch Up-sell GTM 62

Outreach

JANUARY 3, 2022

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. What's next for 2022? No matter what happens, we are optimistic the new year is going to bring tremendous progress.

CRM 40

CRM Pipeline Referrals Meeting 40

Highspot

NOVEMBER 14, 2022

The recently released Forrester report, The Forrester Wave : Sales Content Solutions, Q4 2022, reviewed sales content solution providers (their category for sales enablement) and identified the 11 most significant providers, including Highspot, who was named a leader and which received a top ranking in the current offering category.

Objectives and Key Results 52

Objectives and Key Results Strategize Commission Clients 52

SBI

JULY 14, 2021

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry’s most advanced technology.

Conversion 34

Conversion Legal Contact Finance 34

SaaStr

JULY 15, 2022

Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core. They think they can hire these agencies to prove out sales and marketing, they can’t. That still works today.

Growth 117

Growth Cross-sell Start-ups X-functional 117

SaaStr

JULY 29, 2022

And it became a massive capital sink, as the company changed its go-to market around five million in revenue. And they’ll just go and you need to give them a little bit of data. billion, sort of low end CRM. Is there a 2022, and how do we participate? Jason Lemkin: Well, I mean, SaaStr Annual 2022.

Price 109

Price Product Start-ups Niche 109

Heinz Marketing

SEPTEMBER 26, 2022

Fast forwarded to late 2022, it feels like it’s become kind of table stakes for leading organizations. I don’t know, your podcast is called Sales Pipeline Radio, so I’m going to assume more sellers and marketers listen to this. Rusty: Exactly. To me, it’s about impact, right?

Pipeline 52

Pipeline Sales Niche Start-ups 52

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. You need your CRM, you need your ERP, you need your human capital management. Transcript.

Quota 98

Quota Growth Product Closing 98

Salesforce

OCTOBER 6, 2021

As we get closer to 2022, small and medium businesses (SMBs) are doubling down on one question: “How can I achieve success during a time of many changes?”. As Canva’s go-to-market strategy has grown and evolved over time, how have you adapted to those changes as a leader? Learn more. What did you think of the main show?

Growth 98

Growth Niche Manufacturing Retail 98

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. Read The Forrester Wave : Sales Content Solutions, Q4 2022 report for a deeper dive into the top vendors.

Government 52

Government GTM Sales Strategic partnership 52

Heinz Marketing

FEBRUARY 5, 2025

Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns. According to Gartner , global B2B marketing budgets hit 9.5% of total company revenue in 2022, up from 6.4% This was reflected in spending patterns.

Growth 75

Growth B2B GTM Pipeline 75

Sales Hacker

JANUARY 28, 2025

To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. The number one, uh, marketing service that was emerging on the internet with strong APIs was Google AdWords.

GTM 103

GTM X-functional Price Pipeline 103

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 106

GTM Gambling B2B E-commerce 106