SaaStr

MARCH 28, 2025

Thanks @daleksandersen pic.twitter.com/Niqf9JsYCx — Brian Halligan (@bhalligan) April 27, 2022 Heres how Id break it down: Start Small with a Pilot Program Begin with a handful of partnersideally 5-10that operate in adjacent ecosystems. Focus on High-Impact Partners Not all partners are created equal.

Drivers/motivators 59

Drivers/motivators High impact Trust CRM 59

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Technology 126

Technology Technology Government Legal 126

Martech

DECEMBER 6, 2021

Rank your team’s workload with a level of impact and effort rating. Focus on the projects with high impact; and even more so on the high impact projects that are low effort. Anything that is low impact and high effort, should be deprioritized to the new year.

Click Through Rate 105

Click Through Rate High impact Consult Campaign 105

Hubspot

AUGUST 18, 2020

billion in sales process recommendation and automation in 2019 — a figure that's expected to rise considerably through 2022, at least. Sales Engagement — software that informs how and where to share specific high-impact content to prospects while offering actionable insights on future moves.

Process 98

Process Sales Prospecting Technology 98

Hubspot

JUNE 15, 2023

The second most significant sales goal during 2022 was making the sales process more efficient. With AI analytics tools, you can: Enrich your CRM data with data from third-party sources to get a full view of your leads and customers. Use predictive scoring tools to identify the most high-quality leads.

B2B 87

B2B Sales Prospecting High impact 87

Martech

DECEMBER 20, 2023

As stated by BCG in 2022 research: One of the biggest drivers of digital maturity is the use of first-party data —data that companies collect directly from consumers, including browsing behavior, transaction history from a CRM database, and loyalty program activity.

Drivers/motivators 105

Drivers/motivators Strategize Transportation Technology 105

PandaDoc

DECEMBER 19, 2022

Sales reps generally receive the results of the lead generation process as a list of sales leads in their CRM so that they can qualify them and determine how valuable they are to the business. Though the closing ratio is highly impacted by the seller’s skills and insights, the quality of the prospecting list is paramount. Disclaimer.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98