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Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. You can adapt the model to other types of keywords by using a different baseline CTR.
Continuous scroll was introduced on desktop in December 2022 and on mobile in October 2021 , meaning its desktop lifespan lasted approximately a year and a half. The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%, according to a study by Backlinko.
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