Subscription Fatigue Is Real – Here’s How Media Streaming Services Can Combat It
Salesforce
JUNE 1, 2022
in Q1 of 2022 alone, 12% higher than any quarter since the consultancy started collecting data in 2019. The explanation behind all this churn is simple: customers are streamlining their spending habits around fewer services. Further, it costs five times more to acquire new customers than to retain existing ones.
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