Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 83

CTR Electricity Real Estate X-functional 83

Martech

OCTOBER 17, 2023

We want influencers who might not frequent glitzy award shows but have carved a niche and command genuine, rapt attention. 2022 was a revelation, with B2B diving headfirst into influencer partnerships. It’s the classic word-of-mouth charm but with an electric, digital spin. And, oh boy, did it pay off!

B2B 119

B2B Niche Contract Campaign 119

Search Engine Land

SEPTEMBER 6, 2023

Experience is a priority Google updated its E-A-T guidelines in December 2022 to add an extra ‘e’, which stands for experience – and it’s a factor all SEOs should prioritize when it comes to their content strategy. “Please go read the guidelines on that. How did everyone else outrank them?

Electricity 134

Electricity Trust Niche Launch 134

Search Engine Land

MAY 25, 2023

But when we retested this in 2022, the results were substantially different. These services also help improve rankings for niche service-based keywords. For example, under the electrician category, Google shows two services related to “alarm installation” and “electric car charging."

Service 101

Service Electricity Niche Engineering 101

Hubspot

JULY 6, 2018

When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing. Among them are investors, who are leading to the valuation of some of the companies behind electric scooters to reach the billions. What Is Scooter-Sharing?

Transportation 78

Transportation Electricity Drivers/motivators Niche 78

Hubspot

MAY 6, 2024

Rivian , an electric vehicle manufacturer. While almost no product will serve literally everyone (even Google has boycotters), a large target audience can create more opportunities than a small niche. OpenAI is perhaps the most talked about technology company after it released ChatGPT in November 2022.

Manufacturing 72

Manufacturing Pharmaceutical Technology Technology 72