Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. Sound familiar?

GTM 101

GTM Product Strategize Drivers/motivators 101

Heinz Marketing

OCTOBER 1, 2022

The post Top 5 Reasons Why I’m Going to Marketing Prof’s B2B Forum appeared first on Heinz Marketing. BONUS reminder: Sign up today for the in-person event and get 20% off your ticket with coupon code: MPB2BFTW. Hope to see you in Boston!

Go To Market 119

Go To Market B2B Networking Strategize 119

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. The post How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton appeared first on SaaStr.

Go To Market 121

Go To Market GTM X-functional Objectives and Key Results 121

Highspot

NOVEMBER 4, 2022

4, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced the winners of the inaugural Partner Ecosystem Awards, recognizing partners who have paved the road for success with the Highspot platform for joint customers. The winners of the 2022 Partner Ecosystem Awards are: .

Pipeline 20

Pipeline Technology Technology Contact 20

SaaStr

JULY 19, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. As a result, we’re shifting the traditional paradigms of sales and marketing, for the better.

Represent 105

Represent User Experience Technology Technology 105

SaaStr

JULY 27, 2022

At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . As of 2022, Payfit has reached unicorn status –– after raising $289 million in Series E, the company is now valued at $2.1

Go To Market 97

Go To Market GTM B2C Price 97

ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it. In-person events FTW!

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

SaaStr

APRIL 13, 2022

Hey SaaStr Fans, With just a few more weeks until SaaStr Europa 2022 – we’re excited to launch the entire SaaStr Europa 2022 Agenda !! 7 Tips for Nailing Your SMB Go-To-Market Strategy with PayFit’s CEO and Co-founder Firmin Zocchetto and. The post We Just Launched the SaaStr Europa 2022 Agenda.

Launch 84

Launch Growth Engineering Go To Market 84

SaaStr

FEBRUARY 5, 2022

Effective collaboration between go-to-market and R&D teams is critical, and it all starts with understanding how the other side operates. The Builders AND Sellers Playbook: Proven Operational Models that Help Revenue & Product-led Teams Scale to $100M ARR with CircleCI’s CEO Jim Rose.

GTM 98

GTM Customers Sports Growth 98

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Growth of roles While SDR and AE roles had similar hiring trends in 2022, their trajectories have drastically diverged since then.

GTM 123

GTM Sales Growth Represent 123

Hubspot

NOVEMBER 29, 2022

Mediafly, which operates Intelligence360, acquires InsightSquared in 2022. The dashboards let me customize the views for key stakeholders across my go-to-market team. Intelligence360 is a revenue optimization platform that offers an AI-powered sales forecasting solution. User Review.

Pipeline 87

Pipeline Price CRM Quota 87

Sales Hacker

APRIL 30, 2024

34:33 – Aligning multiple go-to-market motions across market segments. 46:18 – One thing that is working for Eric in go-to-market right now. Prior to his tenure at Upwork, Eric held a number of leadership roles at CareerBuilder, most recently as President of Vertical Sales.

GTM 121

GTM Customers Contract Go To Market 121

Sales Hacker

FEBRUARY 5, 2024

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. He began his ML/AI journey several years ago and has been working in Generative AI since August 2022. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM.

GTM 119

GTM Finance CRM Go To Market 119

Sales Hacker

SEPTEMBER 10, 2024

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue. 49:30) One thing that is working for Leandra in go-to-market right now.

GTM 120

GTM Growth Sales Consult 120

Sales Hacker

NOVEMBER 9, 2021

In this episode, we interview Anthony McPartlin , Principal Analyst at Forrester , about pushing the collaborative process around research creation out to the go-to-market function as a whole. Anthony’s predictions for 2022. Join us as we discuss: Extending collaborative research to a collaborative mindset.

Growth 108

Growth Trust Go To Market Process 108

Sales Hacker

NOVEMBER 14, 2023

In 2022 Sean made the switch from operator to investor, currently serving as Managing Partner at Perkins Cove Partners. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 122

GTM Growth Referrals Contract 122

Outreach

DECEMBER 16, 2021

As I scan the horizon to anticipate what 2022 has in store for B2B marketing and sales leaders, I keep thinking of the well-known quote, “What doesn’t kill you makes you stronger.” Against this backdrop of global economic uncertainty, evolving buyers, and emboldened employees, we predict that 2022 will be the year.

B2B 85

B2B Commission Represent Go To Market 85

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 G2 track data supports expected spending increase in 2022 with average quarterly SaaS spending up 15% YoY.”. Last year, over half the companies surveyed reported intent to increase software spending in 2022.

Go To Market 98

Go To Market Follow-up Trust Up-sell 98

SaaStr

AUGUST 6, 2022

SaaStr 576: 7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri. SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr with the CMOs of Salesforce, Box and Attentive.

Pitch 110

Pitch Growth Engineering Go To Market 110

Martech

JUNE 29, 2022

“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Dreamdata is a B2B go-to-market platform.

B2B 108

B2B Customers B2C Inside sales 108

SaaStr

NOVEMBER 1, 2022

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’. Most companies expect to miss 2022 targets but it is far from a doomsday. . For those that didn’t attend – we got you covered.

GTM 118

GTM Niche Cross-sell Contract 118

Highspot

NOVEMBER 2, 2022

Platform usage increases to more than 12 million connected users in 2022. “Sales enablement is a critical success lever for go-to-market initiatives – Highspot allows you to take control of your program, your team, and ultimately your business outcomes.” SEATTLE, Nov. Social Media: LinkedIn , Twitter , Instagram.

Growth 98

Growth Product Customers Healthcare 98

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

Growth 128

Growth Pharmaceutical B2C Construction 128

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. OpenAI’s ChatGPT, launched in November 2022, coincides with the recent increase in adoption. Help your team close more deals.

GTM 115

GTM Sales Pipeline Growth 115

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue.

GTM 119

GTM Pipeline Finance Growth 119

Highspot

NOVEMBER 23, 2021

The integration gives go-to-market teams the ability to scale best practices across their sales teams and drive more revenue. The integration will be live by early 2022. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. SEATTLE, Nov.

Pitch 98

Pitch Sales Go To Market Strategize 98

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 122

GTM Pipeline SQL UX 122

SaaStr

APRIL 1, 2022

And we’ll do an update of this incredible session LIVE with Henry at SaaStr Europa 2022 in sunny Barcelona on 7-8 June! Mistake #3: Not Appreciating Go-to-Market as a Strategic Advantage. The more efficient you make you go-to-market, the more dollars you have to spend across the company.”.

GTM 110

GTM Account management Growth Strategize 110

SaaStr

JUNE 1, 2023

We’ll see 2,500+ of the best SaaS founders, execs, and VCs NEXT WEEK June 6-7 at 2022 SaaStr Europa ! In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! Grab tickets here.

Pipeline 98

Pipeline Growth Trust Technology 98

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022.

B2B 120

B2B GTM Technology Technology 120

Search Engine Land

AUGUST 22, 2023

If you’re a business that creates new pages annually for your Black Friday or Christmas sales (I’m looking at you /christmas-2022/), please stop. We also see trends like “in-store” searches tripling since the beginning of 2022, so we can’t ignore cross-channel impacts and their importance.

Campaign 87

Campaign Legal Retail Start-ups 87

SaaStr

MARCH 19, 2021

They identified 3 go-to-market strategies that have really helped propel companies to defy gravity. It’s really this idea of focusing your product right on your customer, getting in their shoes, and thinking about the user as your go-to-market motion. Cloud Predictions for 2022: Unbundling of the Office.

E-commerce 113

E-commerce Construction Price Drivers/motivators 113

Martech

SEPTEMBER 14, 2022

The survey of more than 1,000 B2B buyers, around the globe, also showed that software spending was likely to increase, or at least not decrease, in 2022 and 2023. As a marketer, it changes not just your marketing but your go-to-market — where your product needs to show up and be available for purchase.”

Contract 98

Contract B2B Technology Technology 98

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?

GTM 125

GTM B2B Drivers/motivators Sports 125

SaaStr

JANUARY 30, 2023

Deel solved this by scaling the revenue operations team in conjunction to support sales, design quotas, and go-to-market strategies, and leverage data to identify the best strategies. With the growth of account management, Deel grew the business from 50 million ARR in December 2021 to 100 million ARR by the first quarter of 2022.

Cross-sell 110

Cross-sell Account management Clients Growth 110

SaaStr

JANUARY 12, 2023

Data shows a significant shift in company valuations happened from 2021 to 2022. Go to market. Focusing on customers, markets, and the implications for product development and go-to-market resources is vital to building a sustainable strategy.

Consult 19

Consult Growth Profit margin Strategize 19