SaaStr
OCTOBER 25, 2024
Tomasz Tunguz , General Partner at Theory Ventures, shares nine observations from a Go-To-Market survey Theory Ventures did with hundreds of startups, 68% of them early-stage, well-funded, mostly mid-market ACV, and 25% remote. at the height of 2022 to 6.7. Here’s what they found. #1:
Martech
NOVEMBER 12, 2024
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied.
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SaaStr
JANUARY 8, 2025
Having joined Checkr from Google in 2022, Lindsay shared valuable insights about identifying and executing on major opportunities for improvement within an already mature go-to-market organization. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.
Heinz Marketing
JANUARY 13, 2022
Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. . How the marketing, sales and customer/account management teams work together is also critical to success. to have their own programs.
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In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
SaaStr
JULY 21, 2022
We’re less than 60 days away from SaaStr Annual 2022! Scaling Revenue in 2022: What’s the Same and What’s Different? Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love. Fully vaxxed.
Martech
JULY 17, 2024
As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. Sound familiar?
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Technology as a service (XaaS), sold on a subscription basis, is rapidly becoming the dominant go-to-market model in the industry. Many companies have been on a journey to transform and optimize their sales organizations for XaaS, but the clock is ticking, and the runway for making these changes is shortening.
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