Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Growth 129

Growth Pharmaceutical B2C Construction 129

SaaStr

APRIL 30, 2024

How to build operational excellence into your organization at different stages of the growth curve. 2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. Ways to scale that don’t include rampant inefficiency and burn.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Highspot

NOVEMBER 4, 2022

4, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced the winners of the inaugural Partner Ecosystem Awards, recognizing partners who have paved the road for success with the Highspot platform for joint customers. The winners of the 2022 Partner Ecosystem Awards are: .

Pipeline 20

Pipeline Technology Technology Contact 20

Sales Hacker

NOVEMBER 14, 2023

In 2022 Sean made the switch from operator to investor, currently serving as Managing Partner at Perkins Cove Partners. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 122

GTM Growth Referrals Contract 122

SaaStr

JULY 19, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. As a result, we’re shifting the traditional paradigms of sales and marketing, for the better.

Represent 104

Represent User Experience Technology Technology 104

SaaStr

JULY 27, 2022

At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . As of 2022, Payfit has reached unicorn status –– after raising $289 million in Series E, the company is now valued at $2.1 So how did PayFit achieve such explosive growth?

Go To Market 97

Go To Market GTM B2C Price 97

Highspot

NOVEMBER 2, 2022

Platform usage increases to more than 12 million connected users in 2022. Customer growth within the Manufacturing (41 percent increase), Media (45 percent increase) and Professional Services (44 percent increase) industries. Germany and northern Europe; opened offices in France and the Australia and New Zealand markets.

Growth 98

Growth Product Customers Healthcare 98

SaaStr

JULY 24, 2023

Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. in ARR, 29% overall growth, and is worth $29B. 1 — 2022 Saw A Slowdown In Usage Growth, But 2023 Saw A Potential Bounce Back. If you’re growing at 50%, you want to see at least 25% growth.

Growth 98

Growth Gaming Price Closing 98

ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. CXL live is a marketing conference that gets it.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Because of this it’s essential to have an Account-based marketing (ABM) strategy. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs.

E-commerce 106

E-commerce Growth Cross-sell Objectives and Key Results 106

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. SDR hiring is declining, while AE hiring remains steady and shows gradual growth. Details below – let’s get into it.

GTM 123

GTM Sales Growth Represent 123

SaaStr

APRIL 13, 2022

Hey SaaStr Fans, With just a few more weeks until SaaStr Europa 2022 – we’re excited to launch the entire SaaStr Europa 2022 Agenda !! Global Growth Challenges and Opportunities: From Humble Beginnings to a $17.5 Global Growth Challenges and Opportunities: From Humble Beginnings to a $17.5 Eléonore Crespo.

Launch 83

Launch Growth Engineering Go To Market 83

SaaStr

FEBRUARY 5, 2022

Effective collaboration between go-to-market and R&D teams is critical, and it all starts with understanding how the other side operates. The Builders AND Sellers Playbook: Proven Operational Models that Help Revenue & Product-led Teams Scale to $100M ARR with CircleCI’s CEO Jim Rose.

GTM 98

GTM Customers Sports Growth 98

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. Learn more: “CRO Focus: What Trends Should Be Top of Mind in 2022?”. Tiffani Bova, Chief Growth Evangelist, Salesforce.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Sales Hacker

SEPTEMBER 10, 2024

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue.

GTM 120

GTM Growth Sales Consult 120

SaaStr

JANUARY 12, 2023

In the past, companies could pursue growth at all costs. Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. Since 2008, investor preference has largely been growth-oriented due to the artificially low cost of capital and stimulus. Go to market.

Consult 19

Consult Growth Profit margin Strategize 19

Sales Hacker

FEBRUARY 5, 2024

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. He began his ML/AI journey several years ago and has been working in Generative AI since August 2022. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM.

GTM 119

GTM Finance CRM Go To Market 119

Sales Hacker

NOVEMBER 9, 2021

In this episode, we interview Anthony McPartlin , Principal Analyst at Forrester , about pushing the collaborative process around research creation out to the go-to-market function as a whole. Anthony’s predictions for 2022. Fundamentally, what we’re trying to develop is a growth mindset across these different functions.”.

Growth 108

Growth Trust Go To Market Process 108

SaaStr

MARCH 6, 2023

The status quo approach of going to market and old-school selling methods will not be sufficient.” As a result, sales execution platforms became more proficient and accessible by 2022. B2B entities can narrow the gap between their revenue and what they could deliver by fixing talent and technology inefficiencies.

B2B 98

B2B Growth GTM CRM 98

SaaStr

AUGUST 6, 2022

The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long. SaaStr 576: 7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri. A great panel on just where marketing at scale in SaaS is today. ?.

Pitch 109

Pitch Growth Engineering Go To Market 109

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 70

GTM Growth Profit margin Contract 70

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Ensure their compensation and career growth reflect their contribution. Brought to you by Apollo.

GTM 119

GTM Pipeline Finance Growth 119

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 115

GTM Sales Pipeline Growth 115

SaaStr

APRIL 1, 2022

And we’ll do an update of this incredible session LIVE with Henry at SaaStr Europa 2022 in sunny Barcelona on 7-8 June! Mistake #3: Not Appreciating Go-to-Market as a Strategic Advantage. The more efficient you make you go-to-market, the more dollars you have to spend across the company.”.

GTM 109

GTM Account management Growth Strategize 109

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. MQLs – should they stay or should they go now?

GTM 122

GTM Pipeline SQL UX 122

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 G2 track data supports expected spending increase in 2022 with average quarterly SaaS spending up 15% YoY.”. Last year, over half the companies surveyed reported intent to increase software spending in 2022.

Go To Market 98

Go To Market Follow-up Trust Up-sell 98

SaaStr

MARCH 19, 2021

Is Cloud growth sustainable for the long term? As we go forward, the real question is, what’s driving the growth in these unicorns? Cloud mutiples are going up. First up is the incredible growth in cloud multiples. Growth rates are increasing as well, which is noteworthy. Product-led Growth.

E-commerce 111

E-commerce Construction Price Drivers/motivators 111

SaaStr

NOVEMBER 1, 2022

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’. SaaS has never been bigger, and growth is secular. Most companies expect to miss 2022 targets but it is far from a doomsday. .

GTM 117

GTM Niche Cross-sell Contract 117

SaaStr

JUNE 1, 2023

We’ll see 2,500+ of the best SaaS founders, execs, and VCs NEXT WEEK June 6-7 at 2022 SaaStr Europa ! We have created a special cloud offering for startups and scale-up companies designed to provide the tools to help the businesses of tomorrow reach your maximum growth potential. Grab tickets here. We are Worldline.

Pipeline 98

Pipeline Growth Trust Technology 98

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 129

GTM Market share Growth Technology 129

SaaStr

JANUARY 30, 2023

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. Learnings from the growth stage Measure what you can. Trust the process. Get comfortable with the unknown.

Cross-sell 109

Cross-sell Account management Clients Growth 109

Highspot

NOVEMBER 23, 2021

The integration gives go-to-market teams the ability to scale best practices across their sales teams and drive more revenue. “Together, Highspot and Gong are making it easier than ever for teams to share best practices, empower reps to succeed and, ultimately, drive business growth.” SEATTLE, Nov.

Pitch 98

Pitch Sales Go To Market Strategize 98

SaaStr

DECEMBER 1, 2021

Furthermore, 55% of companies plan to increase software spending in 2022. Yet with this rapid growth comes significant changes in the approach buyers take to purchasing SaaS products. The best way to attack this new type of buyer-seller relationship is to adopt a product-led growth mindset. Focus on your NRR > ARR.

Repeat business 113

Repeat business Growth Trust Product 113

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. How B2B buying has changed.

B2B 121

B2B GTM Technology Technology 121

Sales Hacker

AUGUST 26, 2022

As of early August, more than 37,000 workers in the US tech sector have been laid off in mass job cuts so far in 2022.). Are all these quick measures to conserve cash in an effort to build runway going to be worth it? According to Gartner, focusing solely on cost-cutting has historically come at the expense of top-line growth.

GTM 107

GTM CRM Pipeline Contact 107

SaaStr

FEBRUARY 2, 2024

In 2022 we were all playing catch-up and in 2023 we all had to become radically efficient. And on the right chart above, you’ll see Shopify’s growth. So the point of these charts is this, the downturn isn’t evenly distributed, which means budgets are going in all sorts of weird directions for 2024. #6.

Growth 125

Growth Start-ups Product Customers 125

Heinz Marketing

OCTOBER 21, 2021

They focus on making their marketing ecosystem and strategic growth driver to their company goals. So, how do B2B marketing leaders go about determining whether their marketing ecosystems can meet these new business demands?

Drivers/motivators 126

Drivers/motivators B2B Technology Technology 126