ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. CXL live is a marketing conference that gets it.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Sales Hacker

NOVEMBER 14, 2023

In 2022 Sean made the switch from operator to investor, currently serving as Managing Partner at Perkins Cove Partners. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 96

GTM Growth Referrals Contract 96

SaaStr

JULY 24, 2023

Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. in ARR, 29% overall growth, and is worth $29B. 1 — 2022 Saw A Slowdown In Usage Growth, But 2023 Saw A Potential Bounce Back. If you’re growing at 50%, you want to see at least 25% growth.

Growth 73

Growth Gaming Price Closing 73

SaaStr

JULY 19, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. As a result, we’re shifting the traditional paradigms of sales and marketing, for the better.

Represent 83

Represent User Experience Technology Technology 83

SaaStr

JULY 27, 2022

At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . As of 2022, Payfit has reached unicorn status –– after raising $289 million in Series E, the company is now valued at $2.1 So how did PayFit achieve such explosive growth?

Go To Market 71

Go To Market GTM B2C Price 71

Sales Hacker

SEPTEMBER 10, 2024

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue.

GTM 97

GTM Growth Sales Consult 97

Search Engine Land

OCTOBER 1, 2024

What publications should I use to test product positioning for a new go-to-market strategy? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Identify growth patterns (e.g., Get the newsletter search marketers rely on.

Electricity 95

Electricity Growth Strategize Launch 95

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Because of this it’s essential to have an Account-based marketing (ABM) strategy. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs.

E-commerce 108

E-commerce Growth Cross-sell Objectives and Key Results 108

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 67

GTM Growth Profit margin Contract 67

SaaStr

APRIL 13, 2022

Hey SaaStr Fans, With just a few more weeks until SaaStr Europa 2022 – we’re excited to launch the entire SaaStr Europa 2022 Agenda !! Global Growth Challenges and Opportunities: From Humble Beginnings to a $17.5 Global Growth Challenges and Opportunities: From Humble Beginnings to a $17.5 Eléonore Crespo.

Launch 81

Launch Growth Engineering Go To Market 81

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. Learn more: “CRO Focus: What Trends Should Be Top of Mind in 2022?”. Tiffani Bova, Chief Growth Evangelist, Salesforce.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Here’s why it matters and how it can be done. Fast-forward to 2024, and Emma’s reality has shifted.

GTM 98

GTM Product Strategize Drivers/motivators 98

SaaStr

FEBRUARY 5, 2022

Effective collaboration between go-to-market and R&D teams is critical, and it all starts with understanding how the other side operates. The Builders AND Sellers Playbook: Proven Operational Models that Help Revenue & Product-led Teams Scale to $100M ARR with CircleCI’s CEO Jim Rose.

GTM 85

GTM Customers Sports Growth 85

Sales Hacker

FEBRUARY 5, 2024

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. He began his ML/AI journey several years ago and has been working in Generative AI since August 2022. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM.

GTM 92

GTM Finance CRM Go To Market 92

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 96

GTM Sales Pipeline Growth 96

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Ensure their compensation and career growth reflect their contribution. Brought to you by Apollo.

GTM 92

GTM Pipeline Finance Growth 92

SaaStr

MARCH 6, 2023

The status quo approach of going to market and old-school selling methods will not be sufficient.” As a result, sales execution platforms became more proficient and accessible by 2022. B2B entities can narrow the gap between their revenue and what they could deliver by fixing talent and technology inefficiencies.

B2B 85

B2B Growth GTM CRM 85

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7%

Launch 64

Launch Government Strategize Sales 64

Sales Hacker

NOVEMBER 9, 2021

In this episode, we interview Anthony McPartlin , Principal Analyst at Forrester , about pushing the collaborative process around research creation out to the go-to-market function as a whole. Anthony’s predictions for 2022. Fundamentally, what we’re trying to develop is a growth mindset across these different functions.”.

Growth 88

Growth Trust Go To Market Process 88

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. MQLs – should they stay or should they go now?

GTM 97

GTM Pipeline SQL UX 97

SaaStr

JUNE 1, 2023

We’ll see 2,500+ of the best SaaS founders, execs, and VCs NEXT WEEK June 6-7 at 2022 SaaStr Europa ! We have created a special cloud offering for startups and scale-up companies designed to provide the tools to help the businesses of tomorrow reach your maximum growth potential. Grab tickets here. We are Worldline.

Pipeline 74

Pipeline Growth Trust Technology 74

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 G2 track data supports expected spending increase in 2022 with average quarterly SaaS spending up 15% YoY.”. Last year, over half the companies surveyed reported intent to increase software spending in 2022.

Go To Market 73

Go To Market Follow-up Trust Up-sell 73

SaaStr

AUGUST 6, 2022

The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long. SaaStr 576: 7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri. A great panel on just where marketing at scale in SaaS is today. ?.

Pitch 83

Pitch Growth Engineering Go To Market 83

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 127

GTM Market share Growth Technology 127

Highspot

NOVEMBER 4, 2022

4, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced the winners of the inaugural Partner Ecosystem Awards, recognizing partners who have paved the road for success with the Highspot platform for joint customers. The winners of the 2022 Partner Ecosystem Awards are: .

Pipeline 20

Pipeline Technology Technology Contact 20

SaaStr

APRIL 1, 2022

And we’ll do an update of this incredible session LIVE with Henry at SaaStr Europa 2022 in sunny Barcelona on 7-8 June! Mistake #3: Not Appreciating Go-to-Market as a Strategic Advantage. The more efficient you make you go-to-market, the more dollars you have to spend across the company.”.

GTM 88

GTM Account management Growth Strategize 88

SaaStr

JANUARY 30, 2023

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. Learnings from the growth stage Measure what you can. Trust the process. Get comfortable with the unknown.

Cross-sell 88

Cross-sell Account management Clients Growth 88

Highspot

NOVEMBER 23, 2021

The integration gives go-to-market teams the ability to scale best practices across their sales teams and drive more revenue. “Together, Highspot and Gong are making it easier than ever for teams to share best practices, empower reps to succeed and, ultimately, drive business growth.” SEATTLE, Nov.

Pitch 98

Pitch Sales Strategize Go To Market 98

SaaStr

NOVEMBER 1, 2022

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’. SaaS has never been bigger, and growth is secular. Most companies expect to miss 2022 targets but it is far from a doomsday. .

GTM 84

GTM Niche Cross-sell Strategize 84

SaaStr

FEBRUARY 2, 2024

In 2022 we were all playing catch-up and in 2023 we all had to become radically efficient. And on the right chart above, you’ll see Shopify’s growth. So the point of these charts is this, the downturn isn’t evenly distributed, which means budgets are going in all sorts of weird directions for 2024. #6.

Growth 112

Growth Start-ups Product Customers 112

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. How B2B buying has changed.

B2B 123

B2B GTM Technology Technology 123

SaaStr

MARCH 19, 2021

Is Cloud growth sustainable for the long term? As we go forward, the real question is, what’s driving the growth in these unicorns? Cloud mutiples are going up. First up is the incredible growth in cloud multiples. Growth rates are increasing as well, which is noteworthy. Product-led Growth.

E-commerce 78

E-commerce Construction Price Growth 78

SaaStr

DECEMBER 1, 2021

Furthermore, 55% of companies plan to increase software spending in 2022. Yet with this rapid growth comes significant changes in the approach buyers take to purchasing SaaS products. The best way to attack this new type of buyer-seller relationship is to adopt a product-led growth mindset. Focus on your NRR > ARR.

Repeat business 93

Repeat business Growth Trust Product 93

Sales Hacker

AUGUST 26, 2022

As of early August, more than 37,000 workers in the US tech sector have been laid off in mass job cuts so far in 2022.). Are all these quick measures to conserve cash in an effort to build runway going to be worth it? According to Gartner, focusing solely on cost-cutting has historically come at the expense of top-line growth.

GTM 85

GTM CRM Pipeline Growth 85

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Meta hired over 40,000 people from 2019 to 2022 , often with only a vague idea of what the employee would be working on. These updated offers let you reach fresh markets and tap into new revenue streams.

Drivers/motivators 99

Drivers/motivators Campaign Sales Start-ups 99

Outreach

JANUARY 3, 2022

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. What's next for 2022? No matter what happens, we are optimistic the new year is going to bring tremendous progress. Hired key leadership.

CRM 40

CRM Pipeline Referrals Growth 40