Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. Processing.Please wait.

GTM 127

GTM B2B Drivers/motivators Sports 127

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 130

GTM Market share Growth Technology 130

Sales Hacker

SEPTEMBER 10, 2024

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue. 49:30) One thing that is working for Leandra in go-to-market right now.

GTM 120

GTM Growth Sales Consult 120

Sales Hacker

NOVEMBER 14, 2023

In 2022 Sean made the switch from operator to investor, currently serving as Managing Partner at Perkins Cove Partners. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 122

GTM Growth Referrals Contract 122

Heinz Marketing

JANUARY 13, 2022

Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. . How the marketing, sales and customer/account management teams work together is also critical to success. Change across customer-facing teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too.

Go To Market 119

Go To Market GTM X-functional Objectives and Key Results 119

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . So how did PayFit achieve such explosive growth?

Go To Market 97

Go To Market GTM B2C Price 97

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue. This was a collaboration piece between our network of GTM leaders and Kyle Poyar.

GTM 119

GTM Pipeline Finance Growth 119

SaaStr

FEBRUARY 5, 2022

Effective collaboration between go-to-market and R&D teams is critical, and it all starts with understanding how the other side operates. The Builders AND Sellers Playbook: Proven Operational Models that Help Revenue & Product-led Teams Scale to $100M ARR with CircleCI’s CEO Jim Rose.

GTM 98

GTM Customers Sports Growth 98

SaaStr

NOVEMBER 1, 2022

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’. Most companies expect to miss 2022 targets but it is far from a doomsday. . Learnings on GTM. That’s too tactical.

GTM 116

GTM Niche Cross-sell Contract 116

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 122

GTM Pipeline SQL UX 122

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. This report is jam packed with data and insights that are incredibly valuable for GTM leaders. Check out Attention.

GTM 115

GTM Sales Pipeline Growth 115

SaaStr

APRIL 1, 2022

And we’ll do an update of this incredible session LIVE with Henry at SaaStr Europa 2022 in sunny Barcelona on 7-8 June! Mistake #3: Not Appreciating Go-to-Market as a Strategic Advantage. Your GTM can mean the difference between success and failure. Grab the last 20% off tickets here !!

GTM 108

GTM Account management Growth Strategize 108

Sales Hacker

AUGUST 26, 2022

As of early August, more than 37,000 workers in the US tech sector have been laid off in mass job cuts so far in 2022.). Are all these quick measures to conserve cash in an effort to build runway going to be worth it? Without confidence in the data, sales and marketing teams are left to work in the dark.

GTM 107

GTM CRM Pipeline Contact 107

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022.

B2B 122

B2B GTM Technology Technology 122

SaaStr

MARCH 7, 2023

A Look Back At 2022 Performance ICONIQ Growth leverages quarterly operating and financial data from 92 enterprise SaaS companies. It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. AE and SDR compensation is another tactic to align GTM with what you want.

GTM 69

GTM Growth Profit margin Contract 69

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! I am super unimpressed with the current Go-to-market tech stack options…If I found the right team to start a company to take out all of them I would. See more top GTM jobs here. Hopefully you’re not in your inbox right now and you’re out enjoying the long weekend.

GTM 97

GTM Negotiate Pipeline Contract 97

SaaStr

MARCH 6, 2023

The status quo approach of going to market and old-school selling methods will not be sufficient.” As a result, sales execution platforms became more proficient and accessible by 2022. Tune your GTM approach to relate to how modern buyers want to buy. It is no wonder that companies are on the lookout for these talents.

B2B 98

B2B Growth GTM CRM 98

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. In 2022 (and beyond), automation is the key. . Hard stop. . That’s all. Not so fast, my friend.

CRM 62

CRM Pitch Up-sell GTM 62

Sales Hacker

JUNE 16, 2022

Listen for the signals and the tells, so you can calibrate your GTM motion if needed. CMO of 6sense & GTM advisor. Marketing can continue to nurture earlier stage accounts while sales doubles down on getting deals across the finish line. 2021 and 2022 Salesforce Sales Leader to Follow; founder, consultant, author.

GTM 112

GTM Sales Pipeline Inside sales 112

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. As such, it’s crucial to carefully consider your options when researching sales enablement platforms.

Government 52

Government GTM Sales Strategic partnership 52

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 105

GTM Gambling B2B E-commerce 105

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 102

GTM X-functional Price Pipeline 102

Heinz Marketing

FEBRUARY 5, 2025

Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns. According to Gartner , global B2B marketing budgets hit 9.5% of total company revenue in 2022, up from 6.4% The era of unchecked spending in B2B marketing is over.

Growth 75

Growth B2B GTM Pipeline 75

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Without further ado, here are the influencers who made our list for 2022. Head of GTM, GTM Buddy, Atlanta, Georgia.

Gaming 98

Gaming GTM Consult Sales 98

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ).

GTM 108

GTM Customers Non-Profits Growth 108

Sales Hacker

DECEMBER 6, 2024

The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ). Why is this?

GTM 113

GTM Customers Non-Profits Growth 113