Highspot

NOVEMBER 2, 2022

Platform usage increases to more than 12 million connected users in 2022. “In a challenging sales environment, strategic enablement is the way forward,” said Sheevaun Thatcher, VP of Global Sales and Success Enablement, Slack. SEATTLE, Nov. Social Media: LinkedIn , Twitter , Instagram. and/or its affiliates in the U.S.

Growth 98

Growth Product Customers Healthcare 98

Martech

JUNE 29, 2022

“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Dreamdata is a B2B go-to-market platform.

B2B 112

B2B Customers B2C Inside sales 112

SaaStr

APRIL 1, 2022

And we’ll do an update of this incredible session LIVE with Henry at SaaStr Europa 2022 in sunny Barcelona on 7-8 June! Mistake #3: Not Appreciating Go-to-Market as a Strategic Advantage. The more efficient you make you go-to-market, the more dollars you have to spend across the company.”.

GTM 109

GTM Account management Growth Strategize 109

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue.

GTM 121

GTM Pipeline Finance Growth 121

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. OpenAI’s ChatGPT, launched in November 2022, coincides with the recent increase in adoption. Help your team close more deals.

GTM 117

GTM Sales Pipeline Growth 117

SaaStr

JANUARY 12, 2023

As inflation rises, resources must be used more strategically since it’s become difficult to estimate to cost of capital. They also shared what strategic and holistic actions companies should take to optimize their organization and manage costs. Data shows a significant shift in company valuations happened from 2021 to 2022.

Consult 19

Consult Growth Profit margin Strategize 19

Highspot

NOVEMBER 23, 2021

The integration gives go-to-market teams the ability to scale best practices across their sales teams and drive more revenue. The integration will be live by early 2022. Executing your strategic initiatives with Highspot increases revenue, drives consistent rep performance and improves rep ROI. SEATTLE, Nov. About Gong.

Pitch 98

Pitch Sales Go To Market Strategize 98

Sales Hacker

OCTOBER 19, 2022

Related: 2022 Sales Compensation Trends: Notes from the WorldatWork Conference. Bigger strategic lifts require more intention. It’s extremely rare that the strategic context of the Head of Sales’ last company is the same at the new company.”. So keep it simple and it’ll be a win-win for your sales reps and your company.”.

Commission 126

Commission Finance Quota Strategize 126

Martech

FEBRUARY 10, 2022

Coming out of the pandemic in 2022 – I say that optimistically – many trends in buyer behavior that have changed over the past two years are probably going to stay.”. “We We think one of the trends that is going to stay is that people will buy and interact with brands more digitally than ever before,” he added. “The

Technology 115

Technology Technology Trust Presentation 115

SaaStr

JANUARY 30, 2023

Deel solved this by scaling the revenue operations team in conjunction to support sales, design quotas, and go-to-market strategies, and leverage data to identify the best strategies. With the growth of account management, Deel grew the business from 50 million ARR in December 2021 to 100 million ARR by the first quarter of 2022.

Cross-sell 109

Cross-sell Account management Clients Growth 109

Heinz Marketing

OCTOBER 21, 2021

They focus on making their marketing ecosystem and strategic growth driver to their company goals. So, how do B2B marketing leaders go about determining whether their marketing ecosystems can meet these new business demands?

Drivers/motivators 126

Drivers/motivators B2B Technology Technology 126

SaaStr

MARCH 7, 2023

A Look Back At 2022 Performance ICONIQ Growth leverages quarterly operating and financial data from 92 enterprise SaaS companies. It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. It was a tough growth environment, but it feels like it’s changing in 2023.

GTM 70

GTM Growth Profit margin Contract 70

Gong.io

FEBRUARY 15, 2023

Amidst economic challenges, companies are seeking out ways to consolidate their go-to-market capabilities to ensure business success and boost reps’ productivity. Sales leaders can manage their pipeline better, enable more accurate forecasting, and track strategic initiatives. com in the 2022 calendar year.

Pipeline 62

Pipeline Strategize Go To Market Trust 62

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. They were able to increase their budgets from 2022 by a wide range (from 10% to 200%).

GTM 133

GTM Market share Growth Technology 133

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7%

Launch 64

Launch Government Sales Strategize 64

Salesforce

JANUARY 27, 2023

and risk mitigation strategy in case the idea doesn’t pan out Present the business case in the most effective way possible, including targeting the business case to your audience; i.e., what does this mean specifically for marketing, sales, finance, etc.?

Technology 98

Technology Technology Minimum Viable Product Angle 98

Sales Hacker

AUGUST 26, 2022

As of early August, more than 37,000 workers in the US tech sector have been laid off in mass job cuts so far in 2022.). Are all these quick measures to conserve cash in an effort to build runway going to be worth it? Without confidence in the data, sales and marketing teams are left to work in the dark. Visibility ?

GTM 108

GTM CRM Pipeline Contact 108

Salesforce

JANUARY 3, 2022

Learn more: “CRO Focus: What Trends Should Be Top of Mind in 2022?”. Create a single source of truth to empower go-to-market teams. Learn more: “Unlock Team Selling with Strategic Account Planning”. My recommendation: Bring your CRO, COO, CEO in to help. Retain top talent with incentives and transparency. Sign up now.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Highspot

NOVEMBER 14, 2022

The ideal enablement platform will unite your marketing, enablement, and sales functions to save valuable time that could be spent building customer relationships and driving strategic initiatives. This can help you go to market faster and ensure messaging and execution is consistent. AN EXCEPTIONAL CUSTOMER EXPERIENCE.

Objectives and Key Results 52

Objectives and Key Results Strategize Commission Government 52

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. ” Finally, “the right mix of capabilities and complexity — plus a strategic partnership.”

Government 52

Government GTM Sales Strategic partnership 52

Heinz Marketing

JANUARY 10, 2022

Our very first episode of 2022. That is actually a really hard calculation to come up with because it is not just what you are doing in marketing, it is what you are doing in sales and who else is involved in getting that sales deal across the line. Listen in now, read below, or watch the video ! Matt: All right.

Pipeline 110

Pipeline Finance Non-Profits Sales 110

ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it. Daniel Layfield. In-person events FTW!

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Without further ado, here are the influencers who made our list for 2022. These are the future-makers in sales.

Gaming 98

Gaming GTM Consult Sales 98

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. First is strategic, and then the tactical. That’s the strategic. Transcript.

Quota 98

Quota Growth Product Closing 98

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? What publications should I use to test product positioning for a new go-to-market strategy? What product messaging and positioning is driving audience interest?

Electricity 95

Electricity Growth Strategize Launch 95

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 109

GTM Customers Non-Profits Growth 109

Sales Hacker

DECEMBER 6, 2024

Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams. The purple line indicates the growth rate of retention and renewal roles as a percentage compared to January 1, 2022.

GTM 115

GTM Customers Non-Profits Growth 115