Sales Hacker

APRIL 30, 2024

34:33 – Aligning multiple go-to-market motions across market segments. 46:18 – One thing that is working for Eric in go-to-market right now. Prior to his tenure at Upwork, Eric held a number of leadership roles at CareerBuilder, most recently as President of Vertical Sales.

GTM 121

GTM Customers Contract Go To Market 121

SaaStr

FEBRUARY 5, 2022

We know the secret to SaaS is technology that scales, but what about the people? Effective collaboration between go-to-market and R&D teams is critical, and it all starts with understanding how the other side operates. View the full lineup for SaaStr Build here, and sign up for free. .

GTM 98

GTM Customers Sports Growth 98

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Growth of roles While SDR and AE roles had similar hiring trends in 2022, their trajectories have drastically diverged since then.

GTM 123

GTM Sales Growth Represent 123

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 115

GTM Sales Pipeline Growth 115

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual.

B2B 120

B2B GTM Technology Technology 120

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Use marketing technology to help build customer trust.

Technology 110

Technology Technology Trust Presentation 110

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. Detailed findings. There was a smaller increase in preference for value-added resellers. .

Contract 98

Contract B2B Technology Technology 98

Highspot

NOVEMBER 23, 2021

The integration gives go-to-market teams the ability to scale best practices across their sales teams and drive more revenue. The integration will be live by early 2022. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. SEATTLE, Nov.

Pitch 98

Pitch Sales Go To Market Strategize 98

SaaStr

JUNE 1, 2023

We’ll see 2,500+ of the best SaaS founders, execs, and VCs NEXT WEEK June 6-7 at 2022 SaaStr Europa ! With advanced payments technology, local expertise and solutions customised for hundreds of markets and industries, Worldline powers the growth of over one million businesses around the world. Grab tickets here.

Pipeline 98

Pipeline Growth Trust Technology 98

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Winning marketing organizations self-regulate. ” Here’s the problem with that mindset.

GTM 128

GTM Market share Growth Technology 128

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. Technological AI and automation advancements. Sales organizations are becoming more agile, adept, and technology-enabled.

B2B 98

B2B Growth GTM CRM 98

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 122

GTM Pipeline SQL UX 122

Heinz Marketing

OCTOBER 21, 2021

The answer begins with the Marketing Maturity Model ; a model used to analyze the current maturity stage of an organization’s structure, go-to market strategy, and connected stack of MarTech tools. New Research from Integrate and Heinz Marketing. Marketing leaders are frustrated. Connected Marketing Strategy.

Drivers/motivators 126

Drivers/motivators B2B Technology Technology 126

SaaStr

MARCH 19, 2021

They identified 3 go-to-market strategies that have really helped propel companies to defy gravity. It’s really this idea of focusing your product right on your customer, getting in their shoes, and thinking about the user as your go-to-market motion. Cloud Predictions for 2022: Unbundling of the Office.

E-commerce 114

E-commerce Construction Price Drivers/motivators 114

Martech

NOVEMBER 13, 2023

“At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to earn that trust and it doesn’t come easily.” What we do is give our customers tools and technologies to build and deploy more secure applications.”

Campaign 98

Campaign Price Technology Technology 98

Martech

SEPTEMBER 9, 2022

Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. HubSpot proselytizes not just for connected communities but for connected technology. After all, if technology is not sufficient, it is at least necessary.

CRM 110

CRM Networking B2B Niche 110

SalesLoft

MARCH 31, 2022

Don’t just take my word for it – watch the webinar on-demand: What Are World Class Sales Leaders Focused on for 2022? Penny Orme: For the first time we’ve created a joint marketing and sales go-to-market plan that is part of our new OKR (objective and key results) process. Penny Orme , Commercial Director at iManage.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

Gong.io

FEBRUARY 15, 2023

Amidst economic challenges, companies are seeking out ways to consolidate their go-to-market capabilities to ensure business success and boost reps’ productivity. Sales reps and go-to-market teams can take action quickly to advance deals– all while ensuring the customer’s voice is present in every decision.

Pipeline 62

Pipeline Strategize Go To Market Trust 62

Martech

MAY 16, 2022

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We Take the 2022 MarTech Replacement Survey today!

E-commerce 100

E-commerce CRM Retail Promote 100

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. This technology breakthrough unlocks new insight into how an initiative is performing to drive effective C-level strategy. Gartner is a registered trademark and service mark of Gartner, Inc. All rights reserved.)

Launch 64

Launch Government Sales Strategize 64

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Meta hired over 40,000 people from 2019 to 2022 , often with only a vague idea of what the employee would be working on.

Drivers/motivators 105

Drivers/motivators Sales Campaign Start-ups 105

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I I have responsibility for our corporate strategy, a lot of what we do around go-to-market, as well as our corporate development where we think about mergers and acquisitions.”.

B2B 98

B2B Customers E-commerce B2C 98

Martech

MARCH 10, 2022

As a result, many businesses are trying to reinvent themselves, adapt to new business models and technologies, adhere to new consumer expectations, and keep pace with their competitors. As stated earlier, the shift from being lead-centric to account-centric is key, and using combined sales and marketing data will yield better intel.

E-commerce 106

E-commerce Growth Cross-sell Objectives and Key Results 106

Salesforce

JANUARY 3, 2022

Learn more: “CRO Focus: What Trends Should Be Top of Mind in 2022?”. Create a single source of truth to empower go-to-market teams. We’ve been able to leverage technologies like Quip to ensure everyone has the insights they need [to] succeed. My recommendation: Bring your CRO, COO, CEO in to help. Sign up now.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Martech

MAY 10, 2022

I probably buy the most technology out of any buyer here at Planful. We went from lead acquisition to what I would call demand creation and that requires a different set of tactics, a different way of going to market. Take the 2022 MarTech Replacement Survey today! That’s true of our space too. Let us know!

B2B 98

B2B Customers Pipeline Price 98

Sales Hacker

SEPTEMBER 2, 2023

Where do you think revenue technology is heading? —- Robert Simmons – VP of Sales A lot more automation and AI. I am super unimpressed with the current Go-to-market tech stack options…If I found the right team to start a company to take out all of them I would. Kyle Norton – SVP of Sales $250/user/month.

GTM 97

GTM Negotiate Pipeline Contract 97

Martech

MARCH 29, 2023

“In 2022 we updated our go-to-market to say everybody gets Experience Platform foundational capabilities, but they’re going to transact with Adobe on the applications,” explained Ryan Fleisch, head of product marketing for Real-Time CDP and Audience Manager. .

B2B 110

B2B Product Launch Campaign 110

SaaStr

JULY 15, 2022

Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. But potentially even technology. They think they can hire these agencies to prove out sales and marketing, they can’t.

Growth 119

Growth Cross-sell Start-ups X-functional 119

Highspot

NOVEMBER 14, 2022

The recently released Forrester report, The Forrester Wave : Sales Content Solutions, Q4 2022, reviewed sales content solution providers (their category for sales enablement) and identified the 11 most significant providers, including Highspot, who was named a leader and which received a top ranking in the current offering category.

Objectives and Key Results 52

Objectives and Key Results Strategize Commission Government 52

Outreach

JANUARY 3, 2022

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Mary Shea , leading analyst of sales technology, joined Outreach as the first ever global innovation evangelist. What's next for 2022?

CRM 40

CRM Pipeline Referrals Growth 40

SBI

JULY 14, 2021

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry’s most advanced technology.

Conversion 34

Conversion Legal Contact Finance 34

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. In 2022 (and beyond), automation is the key. . Hard stop. . That’s all. Not so fast, my friend.

CRM 62

CRM Pitch Up-sell GTM 62

Heinz Marketing

SEPTEMBER 5, 2022

So definitely looking forward to just hearing and I’ll just give you the floor, what is, as we’re in the middle here of 2022, been an interesting year, lots of things going on. It’s September 1st, 2022. I think someone you and I both know pretty well, Max Altschuler, he runs Go to Market fund.

Pipeline 52

Pipeline Sales Inside sales Appointment 52

Heinz Marketing

SEPTEMBER 26, 2022

Fast forwarded to late 2022, it feels like it’s become kind of table stakes for leading organizations. I don’t know, your podcast is called Sales Pipeline Radio, so I’m going to assume more sellers and marketers listen to this. Rusty: There you go. There you go. Rusty: Exactly.

Pipeline 52

Pipeline Sales Niche Start-ups 52

Sales Hacker

JUNE 16, 2022

Is your technology helping keep your whole revenue team in sync on goals and metrics? Marketing can continue to nurture earlier stage accounts while sales doubles down on getting deals across the finish line. 2021 and 2022 Salesforce Sales Leader to Follow; founder, consultant, author. Is there waste or duplication? rharris415.

GTM 112

GTM Sales Pipeline Inside sales 112