Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion in revenue in 2023 — a 67% increase from 2022. TikTok generated an estimated $16.1 Processing.

Campaign 122

Campaign Launch Growth Strategize 122

SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.

Objectives and Key Results 119

Objectives and Key Results Growth Engineering Quota 119

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

B2B 133

B2B X-functional Cross-sell B2C 133

SaaStr

OCTOBER 6, 2023

But in 2022, they were growing 100% annually: The impacts aren’t even, however. I know a few in the Cloud 100 whose growth has plummeted to 20% or lower. Net net, the leaders’ growth has plummeted by almost half. Now that’s still pretty darn impressive at $100m+ ARR. Here’s to an uptick in 2024!!

Growth 117

Growth 117

SaaStr

OCTOBER 29, 2024

From Stripe to Canva to Databricks to Dialpad and more, they are plenty at $300m-$3B ARR with strong enough growth to IPO. And plenty more at $200m+ ARR with maybe less strong growth, that still want to IPO. Others will have to accept much lower returns, at least for folks that invested in 2020-early 2022. It’s just time.

Contact 126

Contact Growth Market share Customers 126

Veloxy

OCTOBER 17, 2022

You’ll be happy to know that Dreamforce 2022 reached full swing now that we’re out of the grasp of the pandemic. There was also talk of changes that’ll take advantage of the over 10% growth last year in the sales platform markets! The Success of Dreamforce 2022 and Salesforce.

Technique 130

Technique Lead generation Pipeline Gaming 130

Martech

JULY 16, 2024

million in 2022. That’s why there is so much growth across short-form, long-form, creator-drive and immersive content formats. This is a reflection of viewers’ shift toward digital. For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6

Growth 112

Growth Process B2C B2B 112

Martech

OCTOBER 4, 2024

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. It is a critical business imperative for the continued growth and sustainability of the industry. The road ahead may be challenging, but it also offers many opportunities.

Drivers/motivators 133

Drivers/motivators Trust Technology Technology 133

SaaStr

DECEMBER 19, 2024

And yet, many are still struggling to get over the Crash of 2022. Shopify is seeing higher e-commerce growth at almost $10B ARR (!) Asana’s growth may have slowed, but Monday.com is on fire at $1B+ ARR … because it sells 70% outside of tech. Dont settle for less growth than Your NRR + 20%. Not yet, at least.

E-commerce 114

E-commerce Healthcare Promote Launch 114

SaaStr

NOVEMBER 17, 2024

But growth slowed around $10m ARR to almost zero. Andy had to completely reboot the team to reignite growth, pushing past $30m+ ARR by 2023 and selling to a top private equity firm. The PE firms didn’t care that a few years back growth had slowed. So they moved to focus on 40% growth with $0 burn.

Legal 119

Legal Cross-sell Negotiate Growth 119

Martech

MARCH 12, 2025

year over year the weakest pace since December 2022 businesses are feeling the pressure. These modernized companies also saw modest yet steady growth in both customer base (0.5% annually) and revenue (0.8%), while others experienced no customer growth and a 1.4% Simply cutting costs won’t cut it. revenue decline.

Strategic partnership 98

Strategic partnership Strategize Finance B2B 98

Iannarino

JUNE 30, 2024

Leading Growth: The Proven Formula for Consistently Increasing Revenue was published towards the end of 2022. After writing four books to provide a modern approach to selling in the 21st Century, I turned my attention to one of the more difficult roles in any sales organization. This role is the sales manager.

Growth 130

Growth Sales Sell 130

SaaStr

OCTOBER 25, 2024

at the height of 2022 to 6.7. 6: AI Has No Noticeable Impact on ARR Growth Next question the survey asked of startups was, ‘if you use AI, is your growth rate meaningfully faster than you thought it would be year-over-year?’ Here’s what they found. #1: ’ The answer was no. Now, it’s about 120%.

Go To Market 133

Go To Market Quota GTM Price 133

Martech

SEPTEMBER 18, 2024

” This metric peaked in 2Q 2022, earlier than the average daily hours. Fill rates were highest in 2022 when there was less inventory. ” Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Why we care. elections coverage. And here is the average session length picture. CTV ad fill rates.

Growth 74

Growth Service Process Customers 74

SaaStr

NOVEMBER 4, 2022

— Jason Be Kind Lemkin (@jasonlk) October 27, 2022. Let’s start with Datadog: Crazy Growth Still — 61% at $1.8B That’s both great growth in absolute terms … but some slowdown in percentage from headwinds. Datadog blows out the quarter: – 61% growth at $1.8B Atlassian: 31% Growth at $3.2

Growth 132

Growth Drivers/motivators Conversion Sell 132

ConversionXL

OCTOBER 4, 2022

This is what drives growth for online stores like ASOS, despite existing in a saturated market. Above, the average order value and sales conversion rate equally impact total sales growth. Use growth marketing approaches to optimize ecommerce strategies. 7 powerful ecommerce marketing tactics for 2022.

Referrals 129

Referrals Retail Growth Cross-sell 129

Martech

OCTOBER 1, 2024

Less digital user growth is increasing competition for ad spending. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns. As ad budgets expand to include CTV, Amazon’s growth as a major advertising player also provides more options beyond Google and Meta.

Retail 120

Retail Campaign Drivers/motivators Launch 120

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Marketing must drive the transition from problem-market fit to product-market fit.

GTM 101

GTM Product Strategize Drivers/motivators 101

Veloxy

JUNE 2, 2022

Not only will this technology and its capabilities delight customers, it will also bring in organizations that are prepared for new growth and revenue streams. The post The Impact of 5G on Retail, Healthcare, and Manufacturing in 2022 appeared first on Veloxy. Checkout our 5 star ratings on: Captera. AppExchange. Sourceforge.

Healthcare 147

Healthcare Manufacturing Retail Pharmaceutical 147

SaaStr

APRIL 14, 2023

cons is closer to 16% growth — Jordan Novet (@jordannovet) April 13, 2023 So Amazon came out with its latest annual shareholder letter and it was even more cautious on AWS growth than I was expected. Wall Street is still projecting more, and saying Amazon is being too conservative, and predicting 16% growth. Growing, yes.

Growth 115

Growth Contract Customers Sales 115

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Growth 130

Growth Pharmaceutical B2C Construction 130

Martech

JANUARY 9, 2025

in September 2022. When companies cut costs to drive revenue growth, marketing budgets are the most affected, with executives reducing them 44.6% Budget trends and challenges Despite increased budgets for CMOs, marketing budgets as a percentage of total company budgets have declined, dropping to 10.1% in spring 2024 to 7.7%

Government 117

Government CRM Technology Technology 117

Veloxy

DECEMBER 21, 2021

One of the most popular sales resolutions for 2022 will be a commitment to reduce non-selling activity. Salesforce Automation Solutions to Consider for 2022. Not to mention the rapid results we received once we deployed Veloxy—300% funnel size growth in the first month, 400% sales growth by the second month.”

Tradeshows 348

Tradeshows Contract Sales Contact 348

SaaStr

DECEMBER 28, 2023

But overall, overall … well SaaS and Cloud growth hit record lows per the BVP Cloud Index: As you can see, even though 2022 was a tough year in the public markets and for valuations, revenue growth still held up reasonably well. Altimeter: SaaS Growth Has Finally Rebounded. Further and further as the year went on.

Growth 140

Growth 140

Martech

OCTOBER 5, 2023

growth YoY in online spending. growth YoY in online holiday spending appeared first on MarTech. This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% Adobe Analytics bases its forecasts on data from one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. More forecasts.

Growth 122

Growth Represent Retail Price 122

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. The post Mobile leads growth in the expanding in-game advertising industry appeared first on MarTech. This makes mobile gaming advertising 3.2 times bigger than console, and growing at 1.7 times the rate of the industry overall.

Gaming 131

Gaming Growth Market share Service 131

Sales Pop!

AUGUST 2, 2022

In this business management best practices article, you will learn how to effectively run your operations in a way that’s conducive to growth and success. So to make this content worth your time, we’ve listed the best business management practices in 2022. Consider this as an investment for your business growth.

Teamwork 130

Teamwork Drivers/motivators Construction Meeting 130

Veloxy

MARCH 7, 2022

Then February 8 marked a new apex for Veloxy’s growth and customer recognition. We were named to G2’s 2022 Best Sales Software Awards for the first time ever. “As we continue to accelerate rapid growth, our online marketplace boasts 100,000+ software and services companies in 2,000+ categories and over 1.5

Sales 217

Sales Trust Growth Technology 217

Martech

AUGUST 23, 2024

Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction. The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees.

Customers 117

Customers Drivers/motivators Teamwork Retail 117

SaaStr

SEPTEMBER 30, 2024

Many today have been unable to keep up, and have fallen behind, and seen growth slow to 20%, 10%, even 0%. And a related SaaStr great deep dive with Parker Conrad, founder CEO of Rippling, here: The post The SaaS Era of 2013-2022 is Over. Software, innovation and time marches on. AI is part of it, platforms are part of it.

Contact 122

Contact CRM Start-ups Growth 122

SaaStr

FEBRUARY 7, 2025

In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. Venture Capital is Back. But so what?

Legal 94

Legal Contract B2B Growth 94

Martech

MAY 18, 2023

growth in 2024, the forecast said. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. In 2022, the numbers fell to back to earth with 10.6% CTV’s projected growth for 2023, however, is 21.2% — nearly triple digital’s growth. Get MarTech!

Growth 112

Growth Retail Networking Represent 112

Sales Hacker

SEPTEMBER 15, 2022

Why your sales team is losing deals in 2022. I hope it will serve as a useful roadmap to understand the industry pain points from the sales professionals perspective, and inform their strategy for growth as we hurdle into the future of B2B sales. Our survey determined that 20% of monthly calls don’t materialize into closed sales.

B2B 126

B2B Pitch Cold Call Commission 126

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. This is also foundational for product-led growth initiatives and for companies with multiple product offerings that span varying use cases by industry or vertical.

Growth 112

Growth B2B Launch Follow-up 112

SaaStr

JULY 18, 2022

Gartner: businesses will spend $100,000,000,000 more on software in 2023 than 2022. — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) July 15, 2022. As of July 2022, Gartner predicts: Overall business software spend will still grow a stunning 11.8% in 2022, to over $900 Billion. Yes, $100B more in 2023.

Growth 138

Growth Price 138

Sales Hacker

NOVEMBER 14, 2023

In 2022 Sean made the switch from operator to investor, currently serving as Managing Partner at Perkins Cove Partners. Prior to Klaviyo, Sean served in enterprise sales roles at Localytics, Yammer (acquired by Microsoft for $1.2B) and SuccessFactors (IPO & acquisition by SAP for $3.4B).

GTM 122

GTM Growth Referrals Contract 122