SaaStr

AUGUST 29, 2022

We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! Find out how the steps they took not only helped nurture a company’s success, but also allowed its leaders to retain a growth mindset long after they hit the $1B milestone.

GTM 95

GTM Growth B2B Territory 95

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Transitioning to a product-market fit demands a cohesive GTM strategy that aligns the entire organization.

GTM 99

GTM Product Strategize Drivers/motivators 99

SaaStr

SEPTEMBER 23, 2022

Cloud 100 multiples have fallen in 2022 –– ARR multiples rose nearly fourfold from 9x in 2016 to 34x in 2021 and down to 30x in 2022. Historically, cloud businesses were all about growth, but now the focus is on profitability and efficiency. . Five Trends Driving Bessemer’s Love for the Cloud in 2022.

GTM 92

GTM Contract Growth Follow-up 92

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Ensure their compensation and career growth reflect their contribution. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6

GTM 92

GTM Pipeline Finance Growth 92

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 67

GTM Growth Profit margin Contract 67

Heinz Marketing

JANUARY 13, 2022

User-Led Growth . Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. . What is their perspective on growth, risk, competition, etc.? User-Led Growth (a variation on product-led growth or PLG).

B2B 136

B2B Objectives and Key Results Campaign Cross-sell 136

SaaStr

JUNE 3, 2022

We’re so close now to the official start of SaaStr Europa 2022 on 7-8 June in Sunny Barcelona! Kick off to SaaStr Europa 2022 with SaaStr CEO Jason Lemkin. SaaS Secret Sauce: How the CEO –> CRO Dynamic Drives Growth with Marketo’s Co-Founder. 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel.

Networking 85

Networking GTM Meeting Growth 85

SaaStr

OCTOBER 25, 2024

at the height of 2022 to 6.7. The GTM survey shows a 10% increase in sales-qualified conversions and a 40% increase in sales-qualified conversions for the top third of these businesses. This survey shows no noticeable impact on overall growth rate change as a function of using AI, all the respondents were effectively identical. #7:

Go To Market 104

Go To Market GTM Quota Price 104

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. This report is jam packed with data and insights that are incredibly valuable for GTM leaders. of companies.

GTM 96

GTM Sales Pipeline Growth 96

SaaStr

JULY 16, 2022

Check out the sessions: Optimizing GTM for PLG with Stage 2 Capital Co-Founder / Managing Director Mark Roberge. Scaling Revenue in 2022: What’s the Same and What’s Different? with Confluent President, Field Operations Erica Schultz.

GTM 82

GTM B2B Growth Price 82

SaaStr

FEBRUARY 5, 2022

The post Session Registration Open for SaaStr Build 2022: Sign Up to Hear HubSpot’s GM, Amplitude’s CEO, AWS’ Head of Customer Success and CircleCI’s CEO appeared first on SaaStr. View the full lineup for SaaStr Build here, and sign up for free. . View the full lineup for SaaStr Build here, and sign up for free. .

GTM 85

GTM Customers Sports Growth 85

Sales Hacker

FEBRUARY 2, 2024

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Share The GTM Newsletter That’s it, that’s all.

GTM 97

GTM Pipeline SQL UX 97

SaaStr

JANUARY 12, 2024

We still want to drive retention and growth and make money. Even if you were sticky, people were cutting licenses and asking for a discount in the age of efficient growth. People weren’t adding as many seats or pre-buying at higher tiers for predicted growth. Free growth is there but not nearly as high.

Customers 97

Customers GTM Growth Clients 97

SaaStr

MARCH 6, 2023

As a result, sales execution platforms became more proficient and accessible by 2022. Tune your GTM approach to relate to how modern buyers want to buy. The post A New Era of B2B Sales: Three Strategies Growth Leaders Must Implement Today with Outreach VP Global Innovation Evangelist Mary Shea (Video) appeared first on SaaStr.

B2B 85

B2B Growth GTM CRM 85

SaaStr

NOVEMBER 1, 2022

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’. SaaS has never been bigger, and growth is secular. Most companies expect to miss 2022 targets but it is far from a doomsday. .

GTM 84

GTM Niche Cross-sell Contract 84

SaaStr

AUGUST 8, 2022

But in 2022, you need your VPs to work together like a tightly oiled machine, and trust us when we say, the ones that started since 2020 are not as dialed-in with the rest of the exec team. . With sessions like… Optimizing GTM for PLG . Scaling Revenue in 2022: What’s the Same and What’s Different? .

GTM 87

GTM Launch Networking Growth 87

Highspot

FEBRUARY 1, 2024

Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7% in 2022, after growth of 19.7% Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . So how did PayFit achieve such explosive growth?

Go To Market 71

Go To Market GTM B2C Price 71

SaaStr

NOVEMBER 15, 2022

In 2022, founders and investors must be ready to pivot strategy at any moment. For many, it’s proven to be a year of growth and resiliency. However, it’s growing more apparent in recent years that this monolith does not accurately measure every company’s growth and efficiency. The Evolution of Language For SaaS Business.

Drivers/motivators 82

Drivers/motivators GTM Contract Growth 82

SaaStr

JULY 31, 2022

The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long. SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr with the CMOs of Salesforce, Box and Attentive. The profitable growth strategy every marketer needs to understand with the CMOs of Box, Salesforce & Attentive.

GTM 96

GTM Price Gaming Growth 96

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. How to build operational excellence into your organization at different stages of the growth curve.

Go To Market 99

Go To Market GTM X-functional Objectives and Key Results 99

SaaStr

APRIL 1, 2022

And we’ll do an update of this incredible session LIVE with Henry at SaaStr Europa 2022 in sunny Barcelona on 7-8 June! Your GTM can mean the difference between success and failure. Schuck didn’t feel as though he recognized the value of his GTM earlier in the journey. Grab the last 20% off tickets here !!

GTM 88

GTM Account management Growth Strategize 88

SaaStr

DECEMBER 30, 2022

DigitalOcean has done that and grown beyond $150M in revenue in Q3 2022. DigitalOcean has driven growth by continuously serving its customers—SMBs and Startups—by adding the products they want and need. As of December 2022, DigitalOcean serves over 620,000 customers in over 185 countries.

Niche 74

Niche Customers GTM Growth 74

SaaStr

MARCH 20, 2024

Sam just finished 18 months at Founders Fund after joining in mid-to-late 2022. With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs. In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold.

Quota 99

Quota Finance Drivers/motivators Growth 99

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! AI companies like Hugging Face , Mosaic , and more are garnering multi-billion dollar valuations and rapid growth. Hopefully you’re not in your inbox right now and you’re out enjoying the long weekend. But lots to cover this week, whenever you read this, so let’s get right into it. It’s complex.

GTM 78

GTM Negotiate Pipeline Contract 78

Sales Hacker

AUGUST 26, 2022

As of early August, more than 37,000 workers in the US tech sector have been laid off in mass job cuts so far in 2022.). According to Gartner, focusing solely on cost-cutting has historically come at the expense of top-line growth. The narrative has shifted from a “growth at all costs” model to “productivity at all costs.”.

GTM 85

GTM CRM Pipeline Contact 85

Hubspot

NOVEMBER 16, 2023

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! HubSpot’s fastest growing customers - # of deals done - focused on customer connection drove 5x more growth, 19% more growth for those engaging throughout the customer lifecycle.

GTM 59

GTM Trust Cross-sell CRM 59

Martech

JANUARY 27, 2023

Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., ” To find that one project, look at your martech and then review MarTech’s six most popular articles from 2022 for expert advice.

GTM 142

GTM Drivers/motivators Legal Retail 142

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. How B2B buying has changed.

B2B 124

B2B GTM Technology Technology 124

Hubspot

OCTOBER 31, 2022

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. Christopher Nault, founder of Growth Marketing Firm and HubSpot Platinum Partner, is a great example of how you can make the most of industry events. Barker is currently a partner at GTM Fund. Christopher Nault.

Networking 73

Networking GTM Referrals Tradeshows 73

Search Engine Land

NOVEMBER 28, 2022

pic.twitter.com/ZxKjuqAwgB — Brodie Clark (@brodieseo) May 25, 2022. Or, if you’re into Google Tag Manager, you can add structured data with GTM. The only worse than logging into Google Search Console to see you’ve received a manual action is the great Sriracha shortage of 2022. Video rich results. Breadcrumb rich results.

Real Estate 99

Real Estate CTR GTM Engineering 99

Gong.io

APRIL 15, 2022

In 2022 (and beyond), automation is the key. . With Revenue Intelligence, reps and managers work from unadulterated call recordings, allowing them to surface concrete opportunities and areas for growth. Growth was stagnant. Leverages an autonomous system to drive successful outcomes. Automation translates to: . No recession.

CRM 62

CRM Pitch Up-sell GTM 62

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. SDR hiring is declining, while AE hiring remains steady and shows gradual growth. Details below – let’s get into it.

GTM 87

GTM Sales Growth Represent 87

SaaStr

OCTOBER 2, 2022

State of the Cloud 2022: The Centaur Report With Bessemer Venture Partners (Pod 593 + Video). The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long (Updated). SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge. I Mean, It’s Crazy.

GTM 100

GTM B2B Growth Closing 100

SaaStr

SEPTEMBER 18, 2022

All the Official and Semi-Official Parties at SaaStr Annual 2022 (And SaaStr Nights is Back Sept 13th in Downtown San Mateo)! SaaStr 587: The 7 Tips to Setting Yourself Apart During the Venture and Growth Stages with Atomico Partner Irina Haivas and Principal Hillary Ball. ? ? ?. The Ultimate Guide for Hiring a Great VP of Sales.

Gate keeper 71

Gate keeper GTM Growth B2B 71

Sales Hacker

JUNE 16, 2022

Listen for the signals and the tells, so you can calibrate your GTM motion if needed. CMO of 6sense & GTM advisor. 2021 and 2022 Salesforce Sales Leader to Follow; founder, consultant, author. To find sustainable growth that will get them through a downturn. Latané Conant. latane-conant. Richard Harris. rharris415.

GTM 94

GTM Pipeline Sales A/B testing 94

SaaStr

NOVEMBER 4, 2022

Since the start of 2022, the focus of SaaS leaders has changed from growth at all costs to sustainable growth and being default alive. Often, leaders struggle to choose between increasing the runway for their companies and pursuing growth. Unlock non-linear growth by leveraging partnerships. But why not both? .

Growth 15

Growth GTM Cross-sell Non-Profits 15