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2022 Predictions: E-commerce everywhere

Martech

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. As in-store and online shopping merge, ecommerce will explode in 2022,” said O’Connor.

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Final 2022 holiday numbers break ecommerce records

Martech

billion online in November and December 2022, representing a new ecommerce record and 3.5% growth YoY. The five days between Thanksgiving and Cyber Monday, known as Cyber Week, made a major contribution to this growth. Will another disaster — a health crisis, a war, oil prices impacting distribution — wreck consumer confidence?

Retail 111
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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Growth 132
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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

User-Led Growth . Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. . What is their perspective on growth, risk, competition, etc.? Account-Based Retention . Sustainable Marketing . Data Intelligence .

B2B 129
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Adobe forecasts 4.8% growth YoY in online holiday spending

Martech

growth YoY in online spending. Record discounts up to 35% off listed prices are also forecast, especially during Cyber Week. growth YoY in online holiday spending appeared first on MarTech. This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% More forecasts. In your inbox.

Growth 124
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Prime Day contributed to significant e-commerce growth this year

Martech

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. E-commerce sales see no sign of slowing for Holidays 2022. Get the daily newsletter digital marketers rely on.

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We’re All Paying the Price Now for Massive Overhiring

SaaStr

So our economy is going through some unpredictable transitions, with Cloud and SaaS companies powering through with still-strong growth and unemployment remaining at near record lows, while inflation, interest rates and more batter us at the same time. In some cases, yes companies just planned for growth that never came.

Price 107